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How to run Sweepstakes on WEB traffic (28)

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Introduction

I think it's not a secret that POP traffic is the easiest and fastest way to achieve good profits, especially if you're a newbie in AM. There are a lot of good POP sources where you can buy qualitative traffic for your offers. The best verticals for this type of traffic are: Pin-Submits and Sweepstakes. Why? Because our traffic is uninterested in our ads. These users didn't click the button, they didn't see our banner.

And we have only one weapon in our suitcase - a Landing Page. On this LP we should offer something that will be interesting absolutely for all people. Because our audience is: Men+Women 0-100 years old. We can't target age, sex and interests. And we should find offers which all people want. Usually it's Anti-viruses and Sweepstakes. Because all people are worried about security of their phones/computers, and also everyone wants to win an iPhone X

And usually our scheme looks like:

Source => MOB LP => Offer

But there many cheap WEB traffic in any POP source. And why we shouldn't buy it? We should! I would say we need! Because today it's one of the easiest ways to be profitable without big CashFlow.


Sweepstakes

Why only this vertical? Because if we look at other ones:
- Anti-Viruses - most of these offers allow only MOB traffic. Of course, you can find some AVs for Desktop, but it's still hard to convert. Usually people use some "black" methods.
- Adult - In some GEOs you can easy run WEB traffic and target specific Carriers. But it's also not a good way, because 3G traffic is expensive and there are many competitors.
- Dating - A good vertical. Usually Dating offers even have better payouts for WEB traffic, but you need to show a good KPI. And 90% of all my POP campaigns were stopped because of bad quality of my traffic.
- Installs. I think you know apps like MacKeeper. But there are also many other people who is running them.

So as you understood offers like "Win an iPhone X", "Win Carrefour voucher" can give as a good result.


Flows

This is a very important part of our work. If you target WEB traffic, you can run only offers with these flows:
- PIN (MT) - user needs to enter his phone number => He receives the code => He writes it on the offer's page => DONE!
- MO - user needs to enter his phone number => He receives the SMS => He needs to answer to this message => DONE!

We can't run Click2SMS flow, because in this type of flow you should press the button, then you will be redirected to "Messages" with pre-filled message. And you just should click "SEND", and we will see the lead.

We also can't run 1-click flow, I mean we can, but don't need to do that. There are so few traffic, and the cost is high.

But don't worry, about 80% of all Mobile Content Sweepstakes have MT/MO flow.

Also don't forget about other types of offers:
- SOI (leadgen) - the person needs to fill some information (Name, Age, Email etc...)
- CC-Submits - the person needs to fill some information and also make a payment with credit card (Usually it's $1).


Landing Pages

If we talk about LPs, there are 4 types of them which I'm using at the moment:

1) FB Wheel:


2) Questions:


3) iPhone 9:


4) Caskets:


So actually when we download the LP from Adplexity we should find which parameters this LP uses. I always search "geturl" and ".write" in index.html. And then you can find which parameters should we use and clean your LP.

As you can see in this LP you should use "Brand" and "City":


But if we talk about WEB traffic, we can't use brand. What to do?
1) Delete "Samsung" and "Ahmedabad" - it's the static parameters from SPY service.
2) Change "brand" to "browser" or "os".

And then we will see for example:
We select 7 lucky Safari visitors in Amsterdam to win an exclusive prize from our sponsors. In this case your link should be like: http://site.com/browser={browser}&city={city} (depends on which tracker you're using).

After all modifications upload your LP to your server and check it on your computer. Because sometimes MOB landers can look not strange on PC. If so, just download another one and try again.


Sources.
Actually you can find a lot of WEB traffic in all POP sources. It will be much cheaper than MOB. For example Android can cost $2 and Windows about $0.5. If we talk about CR%, it can be a bit lower than with MOB traffic, but as we have less cost, our final ROI will be even better!

I recommend to use these sources:

1. PropellerAds
2. PopAds
3. PopCash
4. ExoClick
5. Clickadu
6. HillTopAds
7. Adsterra
8. Redirect.com
9. Plugrush
10. CitenkoMedia

Conclusions.

After reading of this topic I hope you will decide to try WEB traffic on Sweeps. You will see that it's so easy now to do big profits here!

• The traffic is cheap
• Low competition
• A lot of offers
• So easy to setup.

If you have some profitable MOB campaigns with sweepstakes - just create a new campaign with WEB traffic. Don't forger to create another LP for PC. I'm sure you will see a good result



Good luck

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Mrbraun is on a roll!!

Such a detailed tutorial on how to run sweeps on desktop!

With everyone having flocked to mobile, desktop prices have come down somewhat compared to before the mobile rush. I've been wanting to take advantage of that, but haven't had a chance to.

May be time to do some testing with sweeps!

Thanks very much for another knowledge bomb!




Amy

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Great share MrBraun!

Yet another up-to-date proof that pop traffic still works great!

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Great writeup mrbraun!

I've noticed the backbutton traffic on Desktop Pop is much harder to monetize due to how users engage with the browser compared with mobile devices. Have your experiences been similar?

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For desktop it's easier to click the x and close the page.
On mobile the user mostly doesn't click the top of the browser bar for the x to appear and then click it to close the page.
The user just clicks the softbutton to go back.
That's why back buttons work better on mobile compared to desktop.

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Yes, that’s true! But it still works, and not so bad for me. It depends on where you send these users.

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any examples of desktop LPs?

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@momopotato Test mobile LPs on desktop.
It´s a hit or miss but sometimes it works just as good.
As mrbraun says, change the tokens for brand to os or so that it matches to desktop devices.
For example instead of "Your {brand} {model} has won" you better use "Your {os} {osversion} PC has won.
Some landers look better when you set a max width for the content div or need to get small changes but it´s worth a try.

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You can see them in the 1st post. Actually there is no difference. You can use the same LPs which you use for MOB.

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Hey mrbraun, do u have success about sweep in Pops from adult traffic? Does it perform like the mainstream pops?

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About 70% of all POP traffic is adult. So for sure adult works good. I don’t see big difference with mainstream.

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You've inspired me to run a test

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Sure! You should do that. I will help you with optimization of your campaign

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Very useful! Thank you Mrbraun!

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Why my good Sir, I accept, thank you very much, will PM you!

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Thanks MrB!

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Amazing. I cannot believe this quality of information is given away for free. Thank you MrBraun I will be studying this.

EDIT: May I ask what offers you are directing to? Not to worry if you don't want to say!

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wow...I ran those landers 2-3yrs ago on pop..lol!

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I've observed the same thing you did, for a number of different verticals - that landers would remain about the same over the span of several years.

It's surprising how long it takes for some landers to burn out. (Banners on the other hand can burn out in a matter of days or weeks. Can't really explain that phenomenon.)

This is actually good news, because it means that many affiliates don't spend time innovating. So for those of us that have figured out how to keep landers out of spy tools, coming out with custom landers that are different from the popular ones being run, with innovative angles and looks-and-feels, can give us a real edge over other affiliates.

Almost every time I've bothered to innovate, I would come up with landers that performed significantly better than the popular ones that were ripped.

But it would still be a good approach to rip and test all the popular landers first, to establish a baseline, BEFORE testing new custom landers against the best ripped lander.



Amy

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Vortex, you mentioned hiding landers from spy tools. Are there any guides or discussions on the forum about how best to do this? I can think of a couple of ways including:

- Figuring out what IP ranges spy tools are using and blacklisting them
- Have your some key resources hosted dynamically by a server which requires a time-based cookie set by the main index page (prevents easy ripping)

Without knowing more about how the spy tools work, I can't come up with any more. The first one especially seems very difficult, although now I think about it I suppose you could encode the client IP into the page somewhere, go onto the spy tool, download your own page and see what it was. Or send home a unique ID with an IP address on every visit, then encode that ID onto the page - same result. Your lander will already have been ripped by then though so you haven't gained a lot.

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It's not an easy to task to hide your stuff from the spytools... you basically need to cloak them. You'd have to keep track of their IPs as you suggested, but obviously the spytool coders know this, so they are changing/masking them all the time too. On top of that, you cannot protect your other creatives (banners, native ads ...) this way and those are often even more important than the LPs.

There is a popular saying in AM ... your time is better spent elsewhere Instead of trying to block spytools, focus on being innovative so you're the one people want to copy and not the other way around

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mrbraun thanks for the info! I'm just starting out in AM and going to give this a go! Was just curious what tracking software your using as that is a lot of events, 42M! Everyone recommends Voluum but with that many events its way too pricey for me at the moment.

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Hey!

I tried many tracking softwares, and for me Thrive is the best.

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MrBraun is a valued partner of Thrivetracker, someone who's been invaluable to helping make our platform so successful. With us, click scale is never going to hurt you like it does with the other players in our industry. We scale faster, more reliably, and for less money out of your pocket.

If you're looking to get started with us, PM me here or find me on Skype and I'd be happy to set you up with a deal specific to those whom MrBraun has influenced!

Cheers,

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Thanks for the post OP!

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Great post. Thanks, Dmitry.

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Great share man!! Very helpful and insightful!

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Amazing stuff. Thanks a lot for sharing

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