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How relevant are the guides from 2016-2015-2014? (9)

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Hi everyone,

Anyone with experience can tell are the guides from 2016, 2015, 2014 still relevant?

What are the things that might have turned irrelevant due to the competition or saturation? Are mobile still a hot-spots for newbies trying to aim for $XX a day?

Bonus questions:
For those who are actually making good money on mobile traffic, how important is it to have a landing page? Do you have it on almost all of your campaigns?

Thanks.

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This is an industry that changes very quickly, so you should keep up to date on the latest news. Even posts from 2016 can be quite outdated.

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It would really depend on what the topic of the individual post is.

For example, posts on advertising angles and marketing concepts will probably never become outdated. While a step-by-step beginner's guide on how to run campaigns on FB will probably become outdated in months, if not weeks.

Which posts in particular are you thinking of?

When you say mobile, it's not a type of traffic, but is merely a targeting option. Are you referring to mobile pop traffic? Either way, $XX/day in profits is quite easily achievable no matter which type of traffic you're wanting to run.

One of the factors that drive people to inaction, is wondering whether a certain traffic type or vertical can make money. In reality, you can make money in any/all major verticals and any/all major traffic types. It's a matter of sticking with one thing until you start to find success, before diversifying/expanding into other things.

So, if $XX/day is your next goal, just pick something and start testing! And go from there.

Regarding landing pages - using them will provide you with another element to optimize, which is good. However, landers can be a double-edged sword - please see the latter part of this post:

https://stmforum.com/forum/showthrea...l=1#post331137

So, if you're pushing 1/2-click offers for example, you'll need to do a lot more testing to find landers that can do more harm than good, compared to say sweeps or antivirus offers.

Please feel free to further discuss any of the points above.



Amy

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Hi Amy, Great to see you here, Thanks for the reply!

I actually has just been thinking instinctively:
- I've clicked on many Native ads.
- I've clicked on some Facebook ads.
- Personally, I always close out pop-ads, I think never have ever signed up for one yet.

I actually have developed many websites as a full-time job and has been doing readings on ad-copyrighting (-which are fascinating). I don't mind the learning curve as long as there are the prices at the end of the road. As a person highly with experiences, what do you think about the relevance of the information/links.

There are so few posts on Native-ads category, why..?


I'll continue testing and learn about working landings on the side.

- As always, pleased to find your support.

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I think old school methods are just as relevant as new ones. They have a proven trackrecord. Perhaps even the old skool methods are more interesting nowadays since you probably will have less competition because everyone is jumping on the different hype-trains.

Online marketing is a quick business, what also means people are able to test things quick and probably cancel it with the same speed too, if it isn't profitable enough (or fast enough). Hence the countless follow alongs with catchy titles by goldseekers, but you see them end up dead, even with the on-point and great feedback of the forum members.

That being said, lots of opportunities/ways/methods/traffic sources are waiting to be picked up again!

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Most has been said, so not gonna repeat what others said, just one thing maybe :

The fundamentals in AM remain the same, for many many years. I'm in the game for 20 years already and I can confirm that many techniques and approaches that we started with, are still valid to date.

Then there are things that change over time ... for example any new vertical goes through certain phases and as the saturation starts to kick in, the performance goes down. For example app installs were extremely hot like 3 years ago, but that's over from the most part now. Or carrier billing, the performance went down a lot, due to regulations introduced by the carriers. But still, the way to approach promotion of these offers are still the same, just the performance will be lower and some borderline methods are banned by now.

So basically, there is value in every guide you can find here, even if it's old. Just the particular market has most likely evolved and changed.

Zenos FB guides are still good for example, you just need to get familiar with FBs rules and check whether some of his examples aren't against the rules by now. There are also new things now, that were not possible at the time of him writing those ... for example lookalike audiences.

And one more note here :

This is the same with ANY ad type, MAJORITY of people ignore it, but some don't ... and those are the ones we are working with. It's all about the %. Even if 99% ignore what you want to sell them and just 1% responds in a positive way and converts ... that might still mean profit.

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On point! And besides that you need to step out your own thoughts, the mass/average consumer is eager to join a lot of things with the right approach/angle. I have never entered a sweep myself, but yeah I made a lot of women happy with giving away shopping/supermarket vouchers

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Very accurate observation about FB vs. Native vs. Pop ads!

But the differences in CTR and CR are what drive the market prices - and this is why pop traffic is cheaper. You get what you pay for.

And you certainly have my blessings if you want to pursue FB (not that you need it), it's such a huge traffic source with unlimited potential - so refreshing compared to dealing with pop traffic scattered around multiple networks. And the level of targeting is night and day.

As for the lack of content in the Natives section - this is because none of our current moderators happens to be strong in this area. And this is certainly an area we can improve on.

About the FB posts you mentioned:

-Zeno's guide IS quite old and outdated. I'm not sure if he will update it in the near future or not. Personally though I've been planning to write a newbies guide on FB. No promises, but this may happen after I finish the newbies guide on pop (i.e. the 40-day tutorial).

-As for the Other Case Studies Guides and Tips...



As matuloo has pointed out, some of the fundamentals are the same. For example, some great ideas that are still super relevant today include: using FB pixels (as many people still don't realize); using negative comments for angle ideas, using audience insights to identify the most promising demo segments to target...

The actual implementation part though may be different because the FB interface may have changed.

As for which verticals are easier - that has changed as well, mainly due to the level of competition (that has risen as more and more affiliates and advertisers turn to FB advertising). However, there are so many subniches to the evergreen niches, that you'll always find something to avoid the heavy competition. I know that lead generation of all types can still do well (B2B lead gen especially, since businesses have more spending power), and app installs can also do well if you have great angles. Also - I was chatting with stickupkid recently and he told me that the method laid out here on how to run sweeps on FB is still working well:

https://stmforum.com/forum/showthrea...t-No-Cloaking)

And here's a case study by him:

https://stmforum.com/forum/showthrea...s-sweeps-on-fb

I don't have experience running sweeps on FB, but you can give this method a try. (WARNING: To be safe, I would not risk an FB account I can't stand to lose! Although according to stickupkid, this method should be relatively safe compared to blackhat methods.)

One very significant change is that FB has really been cracking down on blackhat tactics in the recent half year or so. There's no doubt in my mind that they've made a lot of money from blackhat camps (because advertisers were making lots of money and could therefore afford to bid high), but I guess the users were pissed to a point where FB had to do more to retain users. Many blackhatters have either gone out of business or changed gears to do whitehat, and some of the really smart and creative ones have managed to find ways to still do blackhat, but everyone will agree that it's easier to do whitehat (or at least greyhat) than blackhat now.

I'll stop here since my level of experience with FB is not yet extensive. But the last suggestion I have is: When in doubt as to whether a thread is still relevant or not, bump it to ask, and someone will probably tell you.


Likewise, thanks for your participation and contribution to valuable discussions!



Amy

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Thanks everyone for the advice!
Way to go for me to learn as much as I can on this forum -

Will stick with amazing Mobile until I've made it!

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