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My journey to $xxx/day - PPV Traffic + AV Offers (20)


11-23-2017 11:32 PM #1 phpman (Member)
My journey to $xxx/day - PPV Traffic + AV Offers

Hi

that's my second thread on STM Forum ( the first was the introduce post )

i'm very exicted to start this follow along here because i need to motivate myself with members replies and advices ( actually that's the main reason why i get an account here )


My testing strategy will be ( mass-tests to get mass-results )

---------------------------------------------------------------------------

AV vertical – Follow along

My Target : $xxx per day


inspired by mr bruan follow along I created this follow along


I choosed 20 GEOs ( TIER 2-3 ) to test the antivirus offers on that


Preparing

1 – Hosting ( VPS SERVER ) + CloudFlare as CDN
2 – Traffic sources : Propellerads + popads + popcash + clickadu


How to Choose Offers and Landers

STEPS

1 – open my affiliate network offers page and type “antivirus” in the search box then I sorted the results by the lowest payout ( because the lower payout the more chance to convert faster !! )
2 – applied to the first 100 offer ( different flows )
3 - sort offers by GEO then by FLOWS+CARRIERS
4 - open wikipedia and search for the main languages for each GEO+ also checks the GEO in adplexity (if exists) to know the main language
5 - adplexity (sort by language+most received visits)
6 – download the most popular landers (5-10 per language) and rip it



Campaigns Setup


- setup campaign for each GEO
- Traffic Source: propeller ads
- Total Budget : $10-20 depends on the number of offers
- Frequency: 1 per ip
- Day Parting: Distributed ( to test the traffic all the day ) – Amy Advice


---------------------------------------------------------------------------------------------

I will update the thread after i get results !!


11-24-2017 09:13 AM #2 syabuzar (Member)

I think targeting one geo at one time will be relaxing with different offers.
Waiting for the update..


11-24-2017 11:45 AM #3 phpman (Member)

Update #1


I decided to start with 6 campaigns with 6 GEOs for 24h

and that's the results

Source : Propellerads
SmartCPM : $1

--------------------------------------------------

Campaign 1


GEO: IN
Offers : 5
Landers : 9

spent : $20
revenue: $0
roi : -100%

I stopped it
--------------------------------------------------------------

Campaign 2

GEO: MY
Offers : 5
Landers : 9

spent : $20
revenue: $0
roi : -100%


I stopped it
--------------------------------------------------------------

Campaign 3

GEO: ZA
Offers : 8
Landers : 9

spent : $20
revenue: $0
roi : -100%


I stopped it
--------------------------------------------------------------

Campaign 4

GEO: PH
Offers : 1
Landers : 9

spent : $10
revenue: $0
roi : -100%

I stopped it
--------------------------------------------------------------

Campaign 5

GEO: GH
Offers : 7
Landers : 9

spent : $15
revenue: $9
roi : -40%

I stopped it
--------------------------------------------------------------

Campaign 6

GEO: KE
Offers : 7
Landers : 9

spent : $20
revenue: $9
roi : -55%

--------------------------------------------------------------

SO

the results :
1 - stop 4 campaigns that had -100% ROI
2 - 5,6 campaigns had a sign to be profitable


My Next Steps

1 -
Before trying to optimize the 5,6 campaigns i want to check if it's worth to do that i mean to check if GH,KE had a good traffic volume or NOT

2 - then i will optimize 5,6 campaigns by :
- cut landers that didn't get at least 1 conversion
- cut offers that didn't get at least 1 conversion
- check campaigns BIG segments to cut unprofitable ones

3 - i will run 5,6 campaigns in another traffic source because i think but i'm not sure that propellerads not the best source for africa+asia traffic

4 - i will run another 6 campaigns to test another offers+GEO

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PS : if anyone had a past experience in KE or GH tell me the potential there
or anyone know best GEOs for AV offers


Waiting everyone here advices and tips ( especially Amy )


11-25-2017 08:15 PM #4 phpman (Member)

Update #2 (25/11/2017)

What I Did for 5,6 Campaigns


--------------------------------------------------------------


Campaign 5

GEO: GH
Offers : 6
Landers : 9

spent : $36
revenue: $23
roi : -37%

------------------------------------------------------------------------------------


Offers




Landers







------------------------------------------------------------------------


BECAUSE I WANT TO FIND THE GREEN SEGMENTS

My strategy is drilldown with BIG ones to find the GREEN ones
And after that I will decide if I will create a new campaign with this segment or NOT

Note : in my experience before I find that in PIN SUBMIT OFFERS that 2 main segments that effected the ROI regardless the ZONES

1 – connection type + ISP + Mobile carrier
2 – device model + vendors




SEGMENTS





* Literally * I checked every tab here every time after I drilldown to any segment

FIRST : I will check all tabs and find the BIG one , WHY ? because I need to drilldown to the big segment had a bad ROI to get the bad ones and exclude them



BIG SEGMENTS


ZONES


Tip : because GH had a little traffic SO the zones is not main segment to exclude now ( the only rule is zone spent x10 payout and didn’t get at least 1 conversion )






OS







AND I find ANDROID

SO I will drilldown with Android



ANDROID -> OFFERS




perfect ! because I find a GREEN sign

NOW I have 2 choices
1 – drilldown with this offer that had a green sign
2 - check other segment to drilldown with because as you see there’s another offers had a >-50% ROI
SO I’m sure that there’s another segment that effected in the ROI not the offers



SO I will check the other SEGMENTS NOW





AS YOU SEE
Although I find a
GREEN signs but it’s not my main affect
(it may be useful if I want to test 3G traffic but I didn’t find good 3g volume for GH )



AND I find WIFI

SO I will drilldown with wifi



ANDROID -> WIFI



OK NOW I checked all other tabs and I find that the ISP tab had the reasonable reason WHY the campaign ROI is RED


I WILL SHOW YOU WHY
Now I will drilldown to each ISP !

ANDROID -> WIFI -> Scancom Ltd.




NOW I will choose only the offers had >-50% ROI
Then I will drilldown to each offer to test the landers performance with each offer J
Because I tested 9 landers



ANDROID -> WIFI -> Scancom Ltd. -> offer 1



Finally

Note : I know the landers doesn’t have a good stats to decide which good or NOT but because I didn’t have a good volume I need to cut FAST


NOW OUR PROFITABLE SEGMENT IS

ANDROID -> WIFI -> Scancom Ltd. -> offer 1 -> landers 3,4,6

------------------------------------------------------------------------------


ANDROID -> WIFI -> Scancom Ltd. -> offer 2




NOW OUR PROFITABLE SEGMENT IS

ANDROID -> WIFI -> Scancom Ltd. -> offer 2 -> landers 1,2,6,8


------------------------------------------------------------------------------

ANDROID -> WIFI -> Scancom Ltd. -> offer 3



NOW OUR PROFITABLE SEGMENT IS

ANDROID -> WIFI -> Scancom Ltd. -> offer 3 -> landers 1,5,6,8,9


------------------------------------------------------------------------------

ANDROID -> WIFI -> Scancom Ltd. -> offer 4



NOW OUR PROFITABLE SEGMENT IS

ANDROID -> WIFI -> Scancom Ltd. -> offer 4 -> landers 1,3,4,5,6,7,8,9


------------------------------------------------------------------------------

ANDROID -> WIFI -> Ghana Telecom





NOW I will choose only the offers had >-50% ROI
Then I will drilldown to each offer to test the landers performance with each offer J
Because I tested 9 landers



ANDROID -> WIFI -> Ghana Telecom -> offer 1




NOW OUR PROFITABLE SEGMENT IS

ANDROID -> WIFI -> Ghana Telecom -> offer 1 -> landers 6,7


------------------------------------------------------------------------------


ANDROID -> WIFI -> Ghana Telecom -> offer 2





NOW OUR PROFITABLE SEGMENT IS

ANDROID -> WIFI -> Ghana Telecom -> offer 2 -> landers 3,5,8


------------------------------------------------------------------------------


ANDROID -> WIFI -> Ghana Telecom -> offer 3




NOW OUR PROFITABLE SEGMENT IS

ANDROID -> WIFI -> Ghana Telecom -> offer 3 -> landers 2,3,6,8,9


------------------------------------------------------------------------------


ANDROID -> WIFI -> Ghana Telecom -> offer 4




NOW OUR PROFITABLE SEGMENT IS

ANDROID -> WIFI -> Ghana Telecom -> offer 4 -> landers 4,6,9





--------------------------------------------------------------------------------------------------------------------



SO NOW I will create some rules in my tracker

1 - ANDROID -> WIFI -> Scancom Ltd. -> offer 1 -> landers 3,4,6
2 - ANDROID -> WIFI -> Scancom Ltd. -> offer 2 -> landers 1,2,6,8
3 - ANDROID -> WIFI -> Scancom Ltd. -> offer 3 -> landers 1,5,6,8,9
4 - ANDROID -> WIFI -> Scancom Ltd. -> offer 4 -> landers 1,3,4,5,6,7,8,9
5 - ANDROID -> WIFI -> Ghana Telecom -> offer 1 -> landers 6,7
6 - ANDROID -> WIFI -> Ghana Telecom -> offer 2 -> landers 3,5,8
7 - ANDROID -> WIFI -> Ghana Telecom -> offer 3 -> landers 2,3,6,8,9
8 - ANDROID -> WIFI -> Ghana Telecom -> offer 4 -> landers 4,6,9



My next STEPS

1 – duplicate my main campaign 2 times with low bid+high bid
2 – run the same campaign at another source (popads)

I will update after 24h with another $20 test


11-28-2017 01:13 AM #5 phpman (Member)

anyone interested ?


11-28-2017 06:57 PM #6 vortex (Senior Moderator)

I am! Give me an hour please - you've included a LOT of data which is fantastic - I want to go through everything thoroughly before answering.



Amy


11-28-2017 07:38 PM #7 vortex (Senior Moderator)

First of all - kudos on being willing to mass-test! You WILL spend money on the testing, but doing so would be the quickest way to discover profitable campaigns.

Drilling down into your data and providing all those screenshots - hat's off to you! Being willing to look at things in great detail can be super-valuable. Anything you can do better than the next affiliate will become your edge. And when you're new and don't yet have special relationships that could get you exclusive offers etc., being willing to hustle harder and learn to optimize better can be a good way to get a leg up.

And sticking to tier 3/4 geos and low-payout offers is one of the wisest things you can do!

Making sure there's enough traffic volume is another. You're definitely on the right track.


In response to your Update #1:

Some of those campaigns were running multiple landers and offers - you may not have given them a chance with the lower budget. But I wouldn't worry about that for now since you've uncovered a couple of promising camps - I would focus on learning all I could from them like what you're doing now. But you could go back and run more traffic to the paused campaigns later on if you wish.

Let me give you a rough approach to testing - I'm about to write this into a new lesson for that newbie tutorial I'm trying to finish, so you can read that in detail later once it's posted. But here's the overall approach:

1)Get a list of offers and landers ready.

For the initial split-test, aim to cut down to a winning lander.

In order to do this, you'll need an offer that converts reasonably well. If the offer converts like crap, it will take you a fortune to get enough conversions to cut down to a winning lander.

What I would suggest, when getting offers for this initial lander-testing, is to ask your AMs for offers that are converting decently for at least a few other affiliates.

You could also use Adplexity to identify offers that are getting large volumes of traffic and/or have been running for long enough (say more than a week?) and apply to those.

Any way you do it, scrape together a list of a few offers - 3 to 5 should do.

Including 5-10 landers like you're doing is perfect. That way you can be pretty confident that at least one of them will be a decent converter. Be sure to check them all to make sure 1)load times are < 2s (<1s would be ideal), 2)they function correctly (click through everything, and also check that everything is displayed correctly), 3)they appear good on various devices (browserstack is your friend). you need to be confident the landers are solid.

Basically we need to do our best to include good landers and offers for this first test. If you take a couple of unproven landers and offers and throw them together and they don't convert, we won't know which to point fingers at.


2)Run the camp with these landers and offers, and keep checking stats for the following:

-If an offer doesn't convert at least once per 10x payout, cut the offer.

-Run until any offer reaches 2 conversions, then pause the rest of the offers.

-If none of them reaches 2 conversions before it's cut, can test another geo or test another batch of offers.

Once you have an offer that reaches 2 conversions, proceed to the next step.


3)Use the offer from the last step to cut landers.

Basically continue running that offer, and drilling down to that offer > all landers, and cutting landers according to this method:

https://stmforum.com/forum/showthrea...Banners-Part-1

Cut down to the last lander. Or if multiple landers keep going head-to-head, then just pick one of them.


4)Mass-test offers using the winning lander.

Pretty self-explanatory. Now you can include any and all offers and not just the ones recommended by AMs or identified through Adplexity. Consider retesting some of the offers you paused during the initial test (unless they got cut due to not converting after 10x payout).

To cut inferior offers while split-testing, here's the method to use:

https://stmforum.com/forum/showthrea...211#post289211



Note: While cutting landers, remember that your aim is to identify the best lander, and NOT to make profits (of course if you do that would be a bonus). So you may decide to run at a loss just to find a good lander. When you use that good lander to mass-test offers in the next step, THAT is usually when you'll find the gold.

Having said that: Even while cutting down to last lander, you won't want to run at a great loss. So if the offers really aren't converting, then either swap the batch of offers for a new batch, or find another geo to target. No need to lose your shirt just to find a good lander.


I'll end this post here - will now examine those stats in detail and comment on them, in a new post.



Amy


11-28-2017 09:33 PM #8 vortex (Senior Moderator)

I'm looking at your stats right now.

One REALLY important thing to point out, is that when you're cutting landers down to a winner, you need to be using conversions from the same offer.

Reason being: The stats calculator at peakconversion (and probably all other stats calculator you can use for this purpose) assumes all conversions to be the same - in nature and in payout. So if the conversions are from different offers, you'll get skewed results (the greater the price difference between offers, the more the results will be skewed).

This mean you can't use overall campaign stats of all impressions and conversions from all offers.

This is also why, in my suggested approach in the previous post, I advised to identify a converting offer FIRST, and THEN use just that to cut down landers.


Response to your Campaign #5 stats:

First of all, before looking at anything else, you need to identify the best offer+lander combination.

I would pick the offer that's in green, drill down to lander stats for just this offer, and use the stats calculator to see if I could cut any of the landers.

Then, unless I'm left with one lander, I would just run that one offer with the remaining landers, until I'm down to a winning lander.

Then, I would retest the offers using this winning lander. Once you have the best lander+offer, test more offers.

Throughout all this testing, try not to cut anything other than placements, because you may cut out an OS (for example) that could convert well for your eventual best lander+offer.

In other words, wait until you find the best lander+offer, and THEN run some more stats before deciding what to cut.

(If a certain traffic segment, like a big OS or browser for example, is costing you a lot, you can stop targeting that first. Then after you find your best lander+offer, can retest it.)


My strategy is drilldown with BIG ones to find the GREEN ones
And after that I will decide if I will create a new campaign with this segment or NOT
Good strategy!


FIRST : I will check all tabs and find the BIG one , WHY ? because I need to drilldown to the big segment had a bad ROI to get the bad ones and exclude them
Looking for the biggest and worst-ROI segments and excluding them first is a great approach!

It certainly looks like you know this already, but I'll mention it for others just in case: Try not to cut multiple segments at the same time unless you've analyzed your stats extensively enough to know the impact of cutting them simultaneously. This is because when you cut one segment, it will affect other segments. For example, if you cut IOS which is performing badly, the ROI of many placements, browsers etc. will increase. So it would be better to cut one thing, then wait to see the impact before cutting others.

However, if your camp is doing very negative ROI, it may be necessary to cut several things at once to increase your ROI by large amounts. This is a call you'd need to make based on experience.


ZONES

Tip : because GH had a little traffic SO the zones is not main segment to exclude now ( the only rule is zone spent x10 payout and didn’t get at least 1 conversion )
10x payout without 1 conversion - a slack rule of thumb like this will cost you major money. For pop camps there are usually so many placements that we should not aim to be too accurate when making cutting decisions - we need to be more efficient in saving money and time.

My personal favorite rules, you can find here:

https://stmforum.com/forum/showthrea...-ACTION-Part-2

Do a search on "Non-Aggressive Placement Cutting Rules".

If you're getting a ton of traffic and losing lots of money and need to get green quickly, then consider applying the "Aggressive Placement Cutting Rules".

Again: Once you've found your best lander+offer, you may want to retest some of the zones you've cut out while you were still split-testing landers/offers - they may be profitable then.


NOW I have 2 choices
1 – drilldown with this offer that had a green sign
2 - check other segment to drilldown with because as you see there’s another offers had a >-50% ROI
SO I’m sure that there’s another segment that effected in the ROI not the offers
Perfect! This is next level optimization - stuff I don't usually go into because new people would get confused.

You could take this one step further: Send a good amount of traffic to all offers before drilling down into stats, to identify the best offer for each major traffic segment.

Then, you can set up Voluum rules to direct traffic from each segment to the best-performing offer for that segment.

This would be a whole different approach to the one I've laid out in the previous post. When executed correctly, your approach can maximize the profits potential of different segments of your traffic. But you'd need to be prepared to spend more money upfront (like you have).

I personally would opt for the faster / more efficient approach I've suggested in the previous post, because pop camps have relatively short lives, so speed is usually of essence. Same goes for offers - they can be pulled or capped at any time. So I usually won't bother with this extra work. You can try both and see which approach you like better! You DO have a nice approach!


Finally

Note : I know the landers doesn’t have a good stats to decide which good or NOT but because I didn’t have a good volume I need to cut FAST

NOW OUR PROFITABLE SEGMENT IS

ANDROID -> WIFI -> Scancom Ltd. -> offer 1 -> landers 3,4,6
Beautifully executed!

Again, your approach is to identify the biggest segment, then drill into offers and landers to find the best ones for that segment.

However, I don't agree with your decision to cut landers fast. Landers and offers are the most important elements of your campaign. You really need to start using stats tools to cut these. Heck - 2 of those landers only got 1 conversion each. Even if you were desperate you shouldn't base decisions on 1 conversion! And your situation is far from desperate!


SO NOW I will create some rules in my tracker

1 - ANDROID -> WIFI -> Scancom Ltd. -> offer 1 -> landers 3,4,6
2 - ANDROID -> WIFI -> Scancom Ltd. -> offer 2 -> landers 1,2,6,8
3 - ANDROID -> WIFI -> Scancom Ltd. -> offer 3 -> landers 1,5,6,8,9
4 - ANDROID -> WIFI -> Scancom Ltd. -> offer 4 -> landers 1,3,4,5,6,7,8,9
5 - ANDROID -> WIFI -> Ghana Telecom -> offer 1 -> landers 6,7
6 - ANDROID -> WIFI -> Ghana Telecom -> offer 2 -> landers 3,5,8
7 - ANDROID -> WIFI -> Ghana Telecom -> offer 3 -> landers 2,3,6,8,9
8 - ANDROID -> WIFI -> Ghana Telecom -> offer 4 -> landers 4,6,9
Again, you need to start cutting landers properly.

Secondly: Here you're essentially treating every offer+lander as a single split-test candidate, and trying to cut down combinations to find the best offer+lander combination for each segment (Scancom and Ghana Telecom). While this would be an accurate way to maximize profits, it's terribly inefficient, i.e. cost you a lot more money and time than you can afford (as pop camps don't tend to stay profitable for very long).

You'd probably be much better off either

1)Using a single lander to cut offers down to a winner first, then using that offer to test landers,

OR

2)Using a single offer to cut landers down to a winner first, then using that lander to test offers.

By testing in 2 steps instead of treating lander+offer combinations as split-test candidates, you'd spend less money and time - which for pop camps is a big necessity.

But don't let me deter you from continuing what you're doing - it would be great to try this approach first, and then try my approach, and see which one you like better.

You're very creative in your thinking, and very bold in testing out new ideas. These traits will really help you fast-track to success no matter what you do.

I'm quite impressed by your willingness to test so many landers and offers at the same time as well. Being willing to spend money on testing is a mentality that will get you far in a short time.

Keep doing what you're doing - I look forward to further updates in the near future!



Amy


11-30-2017 11:55 AM #9 onigiriqqq (Member)

This is great post. keep update!!


11-30-2017 09:41 PM #10 vortex (Senior Moderator)

Just noticed I made a mistake in my previous post. I said:

One REALLY important thing to point out, is that when you're cutting landers down to a winner, you need to be using conversions from the same offers.
The s was redundant. Fat fingers. It should read "offer", i.e. ONE offer. Uno, single, only, exclusive - you get the idea.




Amy


12-01-2017 04:48 PM #11 phpman (Member)
Update #3

Hello everyone

this my UPDATE #3 ( my first GREEN)


FIRST
: I created 3 new Campaigns ( Campaigns 7,8,9 ) in the last days and that's the results !!

----------------------------------------

Campaign 7

GEO: SA
Offers : 2
Landers : 5

spent : $30
revenue: $4
roi : -86%

I stopped it

----------------------------------------

Campaign 8

GEO: TR
Offers : 12
Landers : 19

spent : $40
revenue: $0
roi : -100%

NOTE : I know it's very broad targeting but i want to test FAST but the next time i will use VORTEX method


If you have any tips about AV in TR please tell me that because i know it's good there but i cannot get any conversion :/

I stopped it


----------------------------------------

Campaign 9

GEO: Asia GEO
Offers : 10
Landers : 5

(25/11/2017)
spent : $10
revenue: $9
roi : -10%

(26/11/2017)
spent : $28
revenue: $20
roi : -28%

CUT Offers + Landers (>-50% ROI)

(27/11/2017)
spent : $30
revenue: $34
roi : 13%

(28/11/2017)
spent : $40
revenue: $51
roi : 27%

use Offer winner + Lander winner COMBO ( applied Vortex adivce about use winner offer+lander)

(29/11/2017)
spent : $37
revenue: $64
profit : $27
roi : 72%


(30/11/2017)
spent : $23
revenue: $40
profit : $17
roi : 73%


Campaign OVERALL

spent : $168
revenue : $218
profit :
$30
roi :
+30%


what i will do NOW ?

1 - duplicate my main campaign 6 times to get more traffic ( i prefer it than playing with frequency but i didn't know why)
2 - try to scaling in another traffic sources BUT i will mean new optimization :/
3 - test new landers + offers based on the winner COMBO i have
4 - run new test campaigns for another GEOs
BUT as VORTEX said the pop camps didn't live along so i will do as fast as possible



12-01-2017 04:52 PM #12 phpman (Member)

I get your DATA

this is very helpful for me and i will use it in my next test for sure
your method is SOLID

Quote Originally Posted by vortex View Post
First of all - kudos on being willing to mass-test! You WILL spend money on the testing, but doing so would be the quickest way to discover profitable campaigns.

Drilling down into your data and providing all those screenshots - hat's off to you! Being willing to look at things in great detail can be super-valuable. Anything you can do better than the next affiliate will become your edge. And when you're new and don't yet have special relationships that could get you exclusive offers etc., being willing to hustle harder and learn to optimize better can be a good way to get a leg up.

And sticking to tier 3/4 geos and low-payout offers is one of the wisest things you can do!

Making sure there's enough traffic volume is another. You're definitely on the right track.


In response to your Update #1:

Some of those campaigns were running multiple landers and offers - you may not have given them a chance with the lower budget. But I wouldn't worry about that for now since you've uncovered a couple of promising camps - I would focus on learning all I could from them like what you're doing now. But you could go back and run more traffic to the paused campaigns later on if you wish.

Let me give you a rough approach to testing - I'm about to write this into a new lesson for that newbie tutorial I'm trying to finish, so you can read that in detail later once it's posted. But here's the overall approach:

1)Get a list of offers and landers ready.

For the initial split-test, aim to cut down to a winning lander.

In order to do this, you'll need an offer that converts reasonably well. If the offer converts like crap, it will take you a fortune to get enough conversions to cut down to a winning lander.

What I would suggest, when getting offers for this initial lander-testing, is to ask your AMs for offers that are converting decently for at least a few other affiliates.

You could also use Adplexity to identify offers that are getting large volumes of traffic and/or have been running for long enough (say more than a week?) and apply to those.

Any way you do it, scrape together a list of a few offers - 3 to 5 should do.

Including 5-10 landers like you're doing is perfect. That way you can be pretty confident that at least one of them will be a decent converter. Be sure to check them all to make sure 1)load times are < 2s (<1s would be ideal), 2)they function correctly (click through everything, and also check that everything is displayed correctly), 3)they appear good on various devices (browserstack is your friend). you need to be confident the landers are solid.

Basically we need to do our best to include good landers and offers for this first test. If you take a couple of unproven landers and offers and throw them together and they don't convert, we won't know which to point fingers at.


2)Run the camp with these landers and offers, and keep checking stats for the following:

-If an offer doesn't convert at least once per 10x payout, cut the offer.

-Run until any offer reaches 2 conversions, then pause the rest of the offers.

-If none of them reaches 2 conversions before it's cut, can test another geo or test another batch of offers.

Once you have an offer that reaches 2 conversions, proceed to the next step.


3)Use the offer from the last step to cut landers.

Basically continue running that offer, and drilling down to that offer > all landers, and cutting landers according to this method:

https://stmforum.com/forum/showthrea...Banners-Part-1

Cut down to the last lander. Or if multiple landers keep going head-to-head, then just pick one of them.


4)Mass-test offers using the winning lander.

Pretty self-explanatory. Now you can include any and all offers and not just the ones recommended by AMs or identified through Adplexity. Consider retesting some of the offers you paused during the initial test (unless they got cut due to not converting after 10x payout).

To cut inferior offers while split-testing, here's the method to use:

https://stmforum.com/forum/showthrea...211#post289211



Note: While cutting landers, remember that your aim is to identify the best lander, and NOT to make profits (of course if you do that would be a bonus). So you may decide to run at a loss just to find a good lander. When you use that good lander to mass-test offers in the next step, THAT is usually when you'll find the gold.

Having said that: Even while cutting down to last lander, you won't want to run at a great loss. So if the offers really aren't converting, then either swap the batch of offers for a new batch, or find another geo to target. No need to lose your shirt just to find a good lander.


I'll end this post here - will now examine those stats in detail and comment on them, in a new post.



Amy


12-01-2017 04:58 PM #13 phpman (Member)

FIRST
thanks for your words it motivate me very much
your words are correct i made a BIG mistakes in my tests
BUT the next time i will be careful about that
I will update this thread daily to be update with you

Quote Originally Posted by vortex View Post
You're very creative in your thinking, and very bold in testing out new ideas.
These traits will really help you fast-track to success no matter what you do.
I'm quite impressed by your willingness to test so many landers and offers at the same time as well.
Being willing to spend money on testing is a mentality that will get you far in a short time.
Keep doing what you're doing - I look forward to further updates in the near future!

Amy


12-02-2017 08:40 PM #14 phpman (Member)
Update 4

this is my Update #4

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Campaign 9

(1/12/2017-2/12/2017)

GEO: Asia GEO
Offers : 1
Landers : 1


spent : $45
revenue: $46
ROI : 2% ( ROI go down )


Campaign OVERALL

spent : $213
revenue : $264
profit :
$51
roi :
+23%


WHAT I DID ?

- just duplicate my main campaign ( 6 times)


My next plan

1 - test new landers
2 - make WL and bid higher
3 - run campaigns at another traffic sources ( popads - popcash - adcash)
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Campaign 10
- Based on VORTEX approach

(2/12/1017)

1 - pick a good 2 offer (same GEO and payout) from my AM
2 - spy on adplexity to get landers (5-10) landers


GEO: RO
Offers : 2
Landers : 10

I started the campaign today and i will update it here after i get data


12-03-2017 03:08 PM #15 vortex (Senior Moderator)

My next plan

1 - test new landers
2 - make WL and bid higher
3 - run campaigns at another traffic sources ( popads - popcash - adcash)
When testing to find the best lander+offer+targeting, it's not necessary to test at multiple traffic sources.

It IS true that some traffic sources are better for certain geos, so maybe test 2 traffic sources at most. But I wouldn't recommend testing too many because that would just waste money - you'd be better off using that money to test other stuff.

And don't forget that once you've found the best offer+lander on one source, you can try to scale that to a couple of other traffic sources too - even if it's not profitable on the original traffic source. But then again, it wold be like playing roulette - testing will cost money. So you need to decide whether it would be more "worth it" for you to test a few sources, or to use that money to test a few geos instead.

Whitelisting placements is a great technique, but is something that usually doesn't work too well on pop sources. There ar exceptions though - so you're encouraged to try. If that doesn't work, then just blacklist all the bigger placements and only leave the good placements (the ones you had intended to whitelist) plus a whole bunch of little placements. Somehow when you're targeting more placements, many traffic sources will favor the camp more. But feel free to test both approaches.



GEO: RO
Offers : 2
Landers : 10

I started the campaign today and i will update it here after i get data
10 landers - nice! Make sure they load fast and display correctly and function right etc. - there must be at least one good one in there!




Amy


12-03-2017 03:58 PM #16 phpman (Member)

When testing to find the best lander+offer+targeting, it's not necessary to test at multiple traffic sources.

It IS true that some traffic sources are better for certain geos, so maybe test 2 traffic sources at most. But I wouldn't recommend testing too many because that would just waste money - you'd be better off using that money to test other stuff.

And don't forget that once you've found the best offer+lander on one source, you can try to scale that to a couple of other traffic sources too - even if it's not profitable on the original traffic source. But then again, it wold be like playing roulette - testing will cost money. So you need to decide whether it would be more "worth it" for you to test a few sources, or to use that money to test a few geos instead.

Whitelisting placements is a great technique, but is something that usually doesn't work too well on pop sources. There ar exceptions though - so you're encouraged to try. If that doesn't work, then just blacklist all the bigger placements and only leave the good placements (the ones you had intended to whitelist) plus a whole bunch of little placements. Somehow when you're targeting more placements, many traffic sources will favor the camp more. But feel free to test both approaches.
I agree with you !! i feel i'm spending more money on things isn't "worth" BUT that's because i'm very enthusiastic about get a GREEN one

1 - didn't decide the campaign or the COMBO it's good or not before at least 2-3 days running with average ROI because more times i faced a TRICKY numbers for example campaign get 100% roi then the next day i get -50%
do you agree with me ?
because I see that i take quick decision when i duplicate the campaign but it's had a good roi at one day only !!


2 - in your experince - what's the sign that when happened i can say OK let's scale it ! and also about the "test new landers" i think it's one of the test process not the scaling ! because it's "test"
SO the scaling mean with the same lander+offer COMBO but the difference is new traffic source

3 - do you see that the "AV" vertical is "worth" to test and scaling on it ?
because it's hard to accept my landers on the TS and almost the offers had a strict rules on the landers and the CR is very low !!
because i'm thinking to test Sweeps Vertical ( i already started a one campaign for it but i'm still want your answer !!)

4 - what about the test budget for any campaign ?
for example 2 offers - 10 landers ?
when i can say i will stop it and try another one !!

5 - what's the best GEOs you can recommend to me ? ( and tips i can have )
i see TR , BR , IR had a good chance but i'm very confused about that


sorry for my all more questions !!
but your words motivate me very much


12-04-2017 05:40 AM #17 cashhound (Member)

Hi,

First off thanks for the awesome follow along and congrats on getting green ! great stuff!.

I have a question, hope you or Amy or anyone else with experience can answer.

How were you able to run AV landers on propellerAds? they always reject mine? I ripped the top 10 lander on adplexity. Any advice on how to get them running on propellerAds would be greatly appreciated .

Keep up the great work !


12-04-2017 09:19 AM #18 phpman (Member)

Hi
what i did is not said "you have virus" but said "maybe you have virus" and it's approved

Hi,

First off thanks for the awesome follow along and congrats on getting green ! great stuff!.

I have a question, hope you or Amy or anyone else with experience can answer.

How were you able to run AV landers on propellerAds? they always reject mine? I ripped the top 10 lander on adplexity. Any advice on how to get them running on propellerAds would be greatly appreciated .

Keep up the great work !


12-05-2017 09:58 AM #19 vortex (Senior Moderator)

Quote Originally Posted by cashhound View Post
Hi,

First off thanks for the awesome follow along and congrats on getting green ! great stuff!.

I have a question, hope you or Amy or anyone else with experience can answer.

How were you able to run AV landers on propellerAds? they always reject mine? I ripped the top 10 lander on adplexity. Any advice on how to get them running on propellerAds would be greatly appreciated .

Keep up the great work !
This thread should help:

https://stmforum.com/forum/showthrea...urces-150k-rev

The trick is to find out what is borderline acceptable.



Amy


12-05-2017 11:02 AM #20 vortex (Senior Moderator)

Quote Originally Posted by phpman View Post
1 - didn't decide the campaign or the COMBO it's good or not before at least 2-3 days running with average ROI because more times i faced a TRICKY numbers for example campaign get 100% roi then the next day i get -50%
do you agree with me ?
because I see that i take quick decision when i duplicate the campaign but it's had a good roi at one day only !!
This is why some people will throttle the traffic, i.e. spread out the testing over a few days, to get more "average" performance.

This would be the more accurate way, but it would also be less efficient (i.e. it would take more time).

So - pros and cons, and you can choose one way or the other. Personally I like to get the testing done as quickly as possible - the results would be less accurate, but I'd be more efficient. Pop camps usually don't last too long, so I would normally prefer efficiency over accuracy.


2 - in your experince - what's the sign that when happened i can say OK let's scale it ! and also about the "test new landers" i think it's one of the test process not the scaling ! because it's "test"
SO the scaling mean with the same lander+offer COMBO but the difference is new traffic source
To scale: Basically if you're at least breaking even, and have tested a good number of landers and offers to find the best combination and possibly even narrowed down to some best traffic segments (OS etc.)

There are never guarantees that when you scale to other traffic sources, the camps would be profitable. It's just a matter of whether you feel it would stand a good chance or not.

And yes I agree - testing landers should happen before scaling to other traffic sources. Otherwise you'd likely be spending money unnecessarily.

Also - in addition to scaling to other traffic sources, you can also scale WITHIN the same traffic source. Some examples:

-Testing more bids so you can trigger traffic from additional placements.

-Testing different frequencies so you can get 2nd, 3rd, 4th....nth impressions from the same visitors.

-Testing other ad formats, e.g. popups, popunders, domain redirect, tabups, tabunders.

-Maximizing your daily budget if you've been limiting it (by throttling your traffic).


3 - do you see that the "AV" vertical is "worth" to test and scaling on it ?
because it's hard to accept my landers on the TS and almost the offers had a strict rules on the landers and the CR is very low !!
because i'm thinking to test Sweeps Vertical ( i already started a one campaign for it but i'm still want your answer !!)
That's a good question!

You are right - AV is tricky to run without cloaking. Basically you'd be restricted to the few traffic networks that have more lenient rules.

However, even on sources that have stricter rules against aggressive landers, you can still tweak your landers until they get accepted. The key is knowing how far you can push and STILL get landers approved. Mrbraun's thread here will give you some great tips:

https://stmforum.com/forum/showthrea...urces-150k-rev

Also - once you DO find out how aggressively you can run on each traffic source and still get landers approved, you can "scale" by testing more geos on the same traffic sources. Running lots of geos on just a couple of the larger sources can result in great profits as well. It would be more work, yes. But the resulting profits can be more than worth the effort.


4 - what about the test budget for any campaign ?
for example 2 offers - 10 landers ?
when i can say i will stop it and try another one !!
Mrbraun and Mr Payne have suggested formulas for calculating suggested campaign budgets in their tutorials.

Here is my approach - I didn't specify a budget per se, but it's a test method that will suggest when to stop testing vs. when to continue:

https://stmforum.com/forum/showthrea...l=1#post331567


5 - what's the best GEOs you can recommend to me ? ( and tips i can have )
i see TR , BR , IR had a good chance but i'm very confused about that
Hard to make recommendations, because it would depend on the vertical and traffic source.

For newbies, stick with tier 3/4 (i.e. developing countries) that have enough traffic volume for your targeting.

Then - just test away.


sorry for my all more questions !!
but your words motivate me very much
Never apologize for asking questions! That's how you learn, and it's a benefit of being a member of STM! You're entitled to ask as many questions as you want!

Plus, you ask great questions - which I'm sure are helping other members (that are reading this) as well!



Amy


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