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Tracking FB Campaigns - What are you using? (22)

05-10-2011 09:45 PM #1 bbrock32 (Administrator)
Tracking FB Campaigns - What are you using?

Since a couple weeks ago I was dealing only with PPV traffic but lately I wanted to get my feet wet with Facebook.

I launched a couple campaigns and while 2 were profitable , I still can't track correctly the ROI on each individual ad unless I start copy pasting everything in excel.
However this would take too much time since I generally have 30+ ads per campaign.

How do you deal with it ?

I was thinking of hacking p202's code in order to be able to import facebook reports. However for this to work ad names should be passed as t202 keywords and should match with the names of the ads on facebook.

To do this error free the best solution would be using Spydr's uploader to automate ad naming.

What's your take on this?

If there is enough interest I will release the p202 modification to the forums too.

05-10-2011 09:53 PM #2 index (Member)

I just pass a keyword which acts just like a subid.

t202kw=campaignnamead1
t202kw=campaignnamead2
t202kw=campaignnamead3

and as Im sure you know, with Prosper, you won't ever be able to track ROI correctly since you give it an arbitrary click cost

05-10-2011 10:00 PM #3 bbrock32 (Administrator)

That's what I'm talking about , uploading reports from facebook to get the right click costs for each ad.

I have smth similar for PPV and I think it can work with FB too.

05-10-2011 10:22 PM #4 index (Member)

Quote Originally Posted by bbrock32 View Post
That's what I'm talking about , uploading reports from facebook to get the right click costs for each ad.

I have smth similar for PPV and I think it can work with FB too.
that would be amazing - its my biggest complaint by far with p202.

05-10-2011 10:27 PM #5 bbrock32 (Administrator)

The PPV version will be given to all forum members after the merge.

For the FB one maybe you will wait a couple days more

05-11-2011 10:56 PM #6 driv (Member)

Quote Originally Posted by bbrock32 View Post
If there is enough interest I will release the p202 modification to the forums too.
I AM INTERESTED! lol Seriously that's one of the most efficient/coolest prosper mods i can imagine atm... would save me a shitload of time & effort each day for sure.

05-13-2011 03:48 AM #7 index (Member)

hey bbrock, you got any other P202 mods laying around?

Interested in seeing some of the things people have added

05-13-2011 05:02 AM #8 hd2010 (Member)

anything for cpvlab ?

05-13-2011 06:09 AM #9 marcovandaar (Member)

For the FB one maybe you will wait a couple days more --- AWESOME

05-14-2011 06:09 PM #10 wildfing (Member)

bbbbbbrock, any luck on the hacking, that feature would be immense, suprised it hasnt been implemented already

05-14-2011 06:14 PM #11 bbrock32 (Administrator)

It's looking pretty good so far. Will be ready in a couple weeks.

05-14-2011 06:15 PM #12 wildfing (Member)

Awesome, i think you should sell it them

05-14-2011 07:43 PM #13 bbrock32 (Administrator)

Nah , will make it free and exclusive for STM members only.
Btw , if you have any suggestions feel free to post here.

05-15-2011 01:43 AM #14 wildfing (Member)

Will do of course pal!

05-15-2011 05:42 AM #15 nick (Member)

Mmmm.... this could make me switch away from using CPV Lab for tracking.

Out of interest bbrock, what with you being a heavy PPV user, how come you don't use CPVLab, but use p202 instead?

05-15-2011 09:54 AM #16 bbrock32 (Administrator)

I use cpvlab too for certain campaigns ( ie collecting emails ) but there are a couple things that make me use P202 most of the time

1) In CPVLab you can't upload cost data for any period you want. You can choose between today , this week and all time but there is no option to upload reports for any custom period you want.
2 ) I use p202 in combo with my own rotator ( which I am going to share here too ) which can also cloak in base of the ip , country etc . If I used my rotator with CPVLAB my links would have to go through 3 redirects in a row which would slow things down.
3) CPVLab can't group data based on the c1-c4 variables. This is a must have for me since I split test landing page elements using these 4 variables.
4) CPVLab doesn't record every click so I can't analyze ips and filter out affiliates that snoop on my landing pages
5) CPVLab doesn't support leads with different payout value. I run a certain coreg path that every lead has a different payout. Without this I wouldn't know what is making me money and what not.
6) P202 is open source and very well coded so I can hack it quite easily if I need smth that isn't there out of the box.

Anyway I'm not saying P202 is better . I use it with custom hacks to do some advanced stuff . For most people CPVLab is much easier to work with "out of box".

05-15-2011 05:06 PM #17 dantheman (Member)

lol @ #4. How do you know who the affiliates are?

05-15-2011 05:37 PM #18 bbrock32 (Administrator)

By running a few sql queries I can sort ips that have been on all my landers.

Naturally the chances of a legit visitor being on all of my landers ( in different niches ) are slim to none.

Combining this with a couple more filters ( checking country , browser etc ) you can easily spot affiliates.

There are quite a few tricks you can use to filter fake visitors

05-15-2011 08:02 PM #19 marcovandaar (Member)

that sounds to technical for me

05-15-2011 08:24 PM #20 nick (Member)

Quote Originally Posted by bbrock32 View Post
2 ) I use p202 in combo with my own rotator ( which I am going to share here too )
I love the ease with which you can add/remove offers in CPV Lab. I always found it a pain in p202, but that's me just probably not doing it right! Once you share your rotator, I'll give p202 another try.

05-24-2011 03:18 PM #21 jakz (Member)

Any update on this mod? Drives me nutz having to copy and paste my stats from FB and P202 to excel to get one-stop performance metrics and ROI. Thx!

05-24-2011 03:44 PM #22 bbrock32 (Administrator)

Yep , you can get it here :

http://stmforum.com/forum/showthread...d-CPV-Networks

It's still in beta but has been working like a charm for me.

Let me know if you need help installing / configuring it.

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