I have been focussing on PPV but am trying to scale a campaign on facebook. Now this is prob a stupid question but how do you track conversions. I use CPVlab for PPV & PPC but didn't think it was the tool for FB.
Cheers
Mike
Check the last page of User_Guide.pdf that came with CPVLab. There are additional guides you can download.
Here's the link:
Tracking Facebook & POF with CPV Lab: http://cpvlab.com/forusers/Facebook_...th_CPV_Lab.pdf