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Why doesn't facebook spend my entire daily budget? (12)

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Does this ever happen to any of you guys as well?

I have a 2k account and I have 2 ads targeting a 5million+ demographic with decent CTR (~.3% and .2%). For one of them, the suggested bid is like .13-.19 and I'm bidding at the high end of that...The other is a similar situation with slightly higher bids. However, I can't seem to get FB to max me out! The ads have only been running less than a week and spending seems to be trending upwards..maybe I just need to wait it out?

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If you can afford it, raise your bid higher than the suggested bids. Do .25 or so and see what happens.

Also, I know this sounds elementary, but make sure your daily limit overall and your daily limit on each campaign isn't set to a maximum that it shouldn't be (happened to me plenty of times, don't laugh ).

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Launching more ads will definitely help out...

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also raise your daily budget to something like 10k

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ya the suggested bid these days are based not just on the ad but your account history as well......

sooooo its just suggestion by FB....on one of my accounts I see crazy low bids sometimes...

for example I see women over 30 USA at 12c-18c FOR A STARTING BID!!....doesn't mean I will get traffic at those prices....the actual "going rate" is much higher....but thats what FB thinks I could achieve

best thing you can do is raise your bids 1c at a time with a daily budget of 5k you should be able to find the sweet spot.....

BUT

FB is now ads limiting......what does that mean? Means that the exact same ad will only be shown so much no matter what you set for spend......this is part of fb's user experience thing......the best way to get around this limiting is to make new ads.....with the same pics....BUT the pic is slightly dif....eg...woman facing other way, dif backround etc....and a different worded ad copy as well....

all ads are being watched like this to prevent "ad spam" on the system.....


hope this helps

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If the traffic is there they usually will max out if you bid high enough but if your not wanting to increase your bid just up your daily budget. I've noticed FB likes to do it in bursts of impressions/spend then stop/pause around mid budget. If you up the daily budget it should spend faster although you may need to keep a closer eye out to make sure you don't over spend if that would be a problem

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Thanks for the suggestions. I raised my bids to about 5c above suggested, still its not maxing me out. target demographic is ~7 million and my ctr is stable above .2% for both ads..not sure what to do. Maybe I should try bidding CPM instead of CPC?

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maybe raise more bid, FB is greedy

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duplicate ads with small variations on the winners. then duplicate some more..

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what do you have the daily spend set to? set it to like 10k.....you will spend you daily budget.....

BUT

if they don't the ad is old and it has been tagged as such.....make new ads slightly dif pic and copy and your good to go....

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Try this: Uncheck box and tell fb to spend all your money today. Let me know if it works. I have tried it and it works but I only did it on a small budget otherwise my bank account would go negative.

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I'm curious whether submitting new ads will make the reviewers look at my existing ads. I already have a highly successful campaign up, and I don't want them to look at them. Thoughts?

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