Hey Guys & Gals,
I want to start this follow along for some guidance and help on campaigns I've launched. Below is a breakdown of the offers, traffic source, targeting and a daily account of all changes made.
Campaign 1
Offer: Custom IVR with flights offer
Payout: $4 - $20
Conversion: 1.5 Minutes
Traffic Source: Google AdWords
Notes: I've already had a custom IVR made and it's very simple. The IVR states that the caller could save up to 70% discount on first class flights and up to 60% on economy flights.
Day 1:
Created campaign in AdWords and set up tracking software with IVR on 3rd party tracking software.
Adgroup 1: Keywords directly targeted to the offer like airline tickets. I am using a total of 229 keywords in this adgroup, all with BMM.
Adgroup 2: Scraped national and international airline carriers.
Adgroup 3: Credit cards angle.
Both groups have a similar message to IVR & contain root keywords from the adgroup the ad is associated with.
Example Ad:
Save Up To 70% On Airline Tickets.
Are You Over Paying? Call Now!
Campaign 2
Offer: ADT
Payout: $40
Conversion: 130 Seconds
Traffic Source: Google AdWords
Day 1:
Creating campaigns and customer IVR made to filter calls.
Adgroup 1: Competitors with IVR to qualify sales calls & remove customer care.
Adgroup 2: Targeted keywords from home security comparison sites.
My goal is to have one campaign converting successfully and making me $250 per day profit within 10 working days. I have scheduled these campaigns to run tomorrow. I'm using a basic negative keyword list for both of these campaigns that targets broad match terms like bill, billing, technical, help, pay, invoice, etc.
I will update results at the end of each day.