Follow-along: Auto Insurance on PPV (7)
I'm going to plot this as I go along. Auto-insurance is huge and I only want a small slice of the pie... for now. 
Anyway, this will be run on TrafficVance (US).
I've built the following lander so far:
It has some geo and site callout.
I'm rotating 3 offers from A4D for now (one zip, 2 long form), but I think the main task has to be to get some good CTR before I start rotating in more offers.
I've scraped a load of URLs (thanks Affexpert) for 'auto insurance deals' and related terms. I've avoid the stupidly high ones (like $0.70/view! WTF!)
I'm just waiting for the campaign to be approved in TV, and have capped spending at $30/day for now.
Will update later, but in the meantime, I'd appreciate some lander feedback from you all.
Nice. Liking the picture a lot. Hopefully that will grab some attention. Couple of suggested split tests:
1) headline under the image
2) 2 or 3 different shocking images
3) Also when you are getting some conversions, try and test some alternative copy in the spirit of the following: LEAKED: $9 Car Insurance, Your Auto Insurer hates this. Car Insurance For Only $9!
Your competition is HUGE! So you have to diversify yourself somehow. Auto Insurance is one of the most developed areas in PPV, there are just so many people doing it, and quite a few of the top guys have remained at the top for a while. You can try bidding on cheap targets but usually they're cheap because others have already tested them and discarded them, that's how big this niche is.
Your lander:
- Image is good
- Offer more 'incentive' for these users to fill out the offer. Overall the concept of the landing page isn't persuasive enough to the % of people you want to stop, click, and complete your lead. So like tijn said, work with more marketable headlines and bodycopy. (That will increase your CTR)
OK. First lesson learned.
Don't bid on travelers.com and then leave the computer unattended for a few minutes... most of my $30 budget has just been blown for a measly 4 clicks.
2000 views and 4 clicks. That has to be some kind of record.
Oh, and no conversions either.
That particular target has been paused.
You know what? I see a lot of posts/articles when AMs says that you have to scrape thousands of urls for every PPV campaign to do a good test. They are focusing more on gathering A LOT than on reviewing them. If you are just starting with PPV (like me) its better to go through whole url list and check out every single address. You can reduce risk to minimum by doing this. Sometimes google scraper, scraping tools and manual scraping without looking at the websites gives you a very bad ones. I'm actually focusing more on reviewing my urls after burning another 100$ without finding a winner. Maybe you are doing that, so no offense. Thats just my 2 cents.
Originally Posted by sqallpl
I'll be back...
I think the approach works as long as:
1) you watch your campaign like a hawk
2) you know your metrics
3) kill traffic sources/keywords as soon as its clear that its not gonna deliver you your target ROI
so in many of these cases, what I do, is put a lot of targets in. Watch it closely when its approved. If there is 1 target eating up all impressions in a couple of minutes - pause the campaign. Pause that target. Then let the other top 10 to 15 targets run and see if I get any conversions. If not - I move on to the next 15.
But
always watch your statistical significance and number of tests your running.
So if you have 3 Landing Pages, 1200 targets, and 6 offers - dont expect that with a 100 views you have sufficient data to make any conclusions.
I therefore recommend either being very targeted with your angle and your keywords, or, if you go for high traffic keywords, be there watching your stats second by second.
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