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Promoting Weight Loss on Social (14)

06-09-2011 03:47 AM #1 lavish (Member)
Promoting Weight Loss on Social

Got a few good ads up and running in Australia currently.

4 ads are running at .404% CTR average.

I'm rotating between CPS offers on Clickbank direct linking.

Currently have 0 conversions.

I've never promoted Weight Loss before. Any ideas on how to get this campaign profitable?

Any good weight loss offers around that will bring in some good cash and won't send me to jail?

06-09-2011 04:20 AM #2 index (Member)

I'd guess you are going for the sale too quickly. Build a sales funnel and get the optin on the front end. You can do so much more when you do that anyways

06-09-2011 05:11 AM #3 theguvna ()

Quote Originally Posted by index View Post
I'd guess you are going for the sale too quickly. Build a sales funnel and get the optin on the front end. You can do so much more when you do that anyways
Ya know, I would tend to agree with you, and it's what we are doing soon with our fitness product. But I find it amazing how Mike Geary of Truth About Abs links direct to his own sales page on FB all the time. Of course he gets all back end profits and such, but then his funnel must be superbly optimized for how the front converts.

06-09-2011 11:25 AM #4 index (Member)

Quote Originally Posted by theguvna View Post
Ya know, I would tend to agree with you, and it's what we are doing soon with our fitness product. But I find it amazing how Mike Geary of Truth About Abs links direct to his own sales page on FB all the time. Of course he gets all back end profits and such, but then his funnel must be superbly optimized for how the front converts.
I would love to see his metrics You know, it really puts being a product owner into perspective. He owns ALL that traffic, has a huge buyers list, and is probably a top affiliate on many offers just off his backend sales and recommendations.

Reminds me of POF Marcus. He owns the site that has the traffic... so he is in that power position to make money as an affiliate.

06-09-2011 11:35 AM #5 rich (Member)

I tried a clickbank weight loss product on facebook a couple of months back when I didn't know what I was doing and managed to get it profitable slightly. I found it hard recently to get ads approved in that niche though.

How much volume have you pushed to it?

06-09-2011 11:39 AM #6 index (Member)

Quote Originally Posted by lavish View Post
Got a few good ads up and running in Australia currently.

4 ads are running at .404% CTR average.

I'm rotating between CPS offers on Clickbank direct linking.

Currently have 0 conversions.

I've never promoted Weight Loss before. Any ideas on how to get this campaign profitable?

Any good weight loss offers around that will bring in some good cash and won't send me to jail?
How many clicks total?
Maybe Australians are in shape already? Unlike Americans.
Are you promoting with any angle? (interests on FB)

There are lots of good weight loss offers around. It's how you deliver them to the offer that matters. It sounds like alot of people are simply bouncing as soon as they hit the page. They see an ad, go hmmmm let me check this out, smell a salespage, and bail.

You can remove all that anxiety with a simple landing page that says something like. "WOW. I just watched this video on six pack abs that is easily the best I have ever seen. There are some good tips on blah blah as well! Go right over here and watch it, it's like 20 minutes long"

The people who click and go watch it WANT to watch it. You are basically just delivering people to the offer in the right mindset.

I think the key to promoting TruthAboutAbs is by just pitching the video. You need the traffic you deliver to watch it. If they do actually watch it, they will buy

06-09-2011 11:47 AM #7 lavish (Member)

Quote Originally Posted by rich View Post
I tried a clickbank weight loss product on facebook a couple of months back when I didn't know what I was doing and managed to get it profitable slightly. I found it hard recently to get ads approved in that niche though.

How much volume have you pushed to it?
I haven't really been pushing that much volume yet but I haven't opened it up either. I'm looking to get at least a 1 in 30 conversion, and if that doesn't happen then I'm switching the offer until I get that.

06-09-2011 11:50 AM #8 lavish (Member)

Quote Originally Posted by index View Post
How many clicks total?
Maybe Australians are in shape already? Unlike Americans.
Are you promoting with any angle? (interests on FB)
Haaa. Aren't Australians right behind the Americans when it comes to obesity? I actually think per capita we are fatter as a whole. No angle here.

There are lots of good weight loss offers around. It's how you deliver them to the offer that matters. It sounds like alot of people are simply bouncing as soon as they hit the page. They see an ad, go hmmmm let me check this out, smell a salespage, and bail.
I just had a look at the reporting. Only one of the landing pages actually had someone go to the order page for a decent amount of time. So I'm running with that one for now.

You can remove all that anxiety with a simple landing page that says something like. "WOW. I just watched this video on six pack abs that is easily the best I have ever seen. There are some good tips on blah blah as well! Go right over here and watch it, it's like 20 minutes long"
Nice man, I will build on that idea. Thanks!

06-09-2011 01:26 PM #9 deondup (Member)

Quote Originally Posted by lavish View Post
I haven't really been pushing that much volume yet but I haven't opened it up either. I'm looking to get at least a 1 in 30 conversion, and if that doesn't happen then I'm switching the offer until I get that.
1 in 30 for weight loss is going to be tough. So, you need roughly 3 sales per 100 clicks. On a $30 offer that is $90/100 clicks which means you can break even on $0.90 clicks. You might want to look at the rough figures again.

You will need a kick-ass lander + a kick ass offer to pull that off. On search its possible so you will need to target quite well.

I suggest you work more along a 1:100 and focus on getting your click costs down.

06-09-2011 02:07 PM #10 The Angry Russian (Moderator)

I suggest throw in a rebill farticle

Make sure to cloak.

Another suggestion is just do a squeeze page. Then follow up email with rebill/farticle/flog whatever converts better.

06-09-2011 07:56 PM #11 Ryan Eagle ()

I would suggest against throwing up farticles considering the FTC is directly targeting affiliates, and not just big ones.

06-09-2011 08:11 PM #12 tman196 (Member)

Quote Originally Posted by ryan eagle View Post
i would suggest against throwing up farticles considering the ftc is directly targeting affiliates, and not just big ones.

x1000000000

06-10-2011 04:06 PM #13 lavish (Member)

Thanks for all the responses fellas! Will look into some new avenues.

11-22-2011 09:08 AM #14 yesman (Member)

OK, just read the interesting threads on "Facebook to Clickbank". Anybody still tried to build a sales funnel around ClickBank products on Facebook? (no direct linking to the offer page)
Still worth trying to do this on Facebook; take one of the best converting offers on FB (e.g. truth about abs or similar) and build a squeeze page, opt in,
then send them superb content emails, then in the 3rd email suddenly there is a recommendation to this offer. I am in Europe, do I need to fear the F.tc or FB themselves?
Should I go for it? Or will I get banned immediately? I am unexperienced with FB advertising, read a trillion words on the forum (overdosis!) in my 1st week here, enough reading, I am getting into action, so... HELP, advice, please.
Anybody tried and wants to share their recent experience on clickbank type offers (or similar)?

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