What Offers Really Work for Facebook? (16)
This is probably a question a few affiliates gets confused about when running with Facebook. I can't say how much time I waste searching for an offer that "may" work for facebook.
Is it CPA short form 1 pages, 2 pages or even CPS where we sell something?
So far I can be honest and say I have seen success with Dating offers, but it seems that the big money comes from offers that pay probably around $5+ like mobile offers like the one Mr Green posted.
I followed Stacks idea of finding offers that pay less than $3.00 to build up your bankroll and finding different angles, but is that how you go from small time affiliate to big time?
I did however take his angle thinking to making about 30-40 dollars a day profit, but I haven't gotten to xxx digitals or even $xxxx!
Just wanted to find out what everyones take is on uncovering offers, what types of offers and payouts that you look for to do a run on facebook.
Ask your AM...they generally know which offer perform well on FB and some will provide you with some angles to try out.
I would say it's more to do with the mass appeal of an offer, rather than the payout. A niche gaming offer will have a limited market, whereas something like Groupon or a grocery coupon can be 'angled' to apply to pretty much everyone.
Just to give you an idea that higher payouts doesn't mean higher profits. Yesterday I did around $600 revenue on a gaming offer with a payout of ~$1.00 on US market. (I could do more but I hit my limit of $250 and they kinda stopped my impression). The suggested bids = my payout. And no, I couldn't get a HIGH ctr on any of my images (average CTR of 0.18) with a CVR of 30-40%. EPC is around 0.38.
It's more on your offer + angle. Do your research before you run any gaming offer. Get a list of games similar to the offer you're running and write down a list of features that other games do not have and USE it to target your demo. Lets say you're promoting a football manager offer, get a list of other football manager games and plug down away on your keywords. Get a feel of how many people on facebook likes to play football manager. (That number will be the potential of the offer and how much you can make on this angle). An example of the ad will be:
Hate Waiting For Scores?
On XXXX, you get your match score instantly. Don't waste another minute of your time to get your favorite team to win the championship.
Let's say there are 800k who likes football manager, split them up into smaller segments by targeting cities to get your top 5-10 images + headlines. That way, you won't run a higher risk of ad decay. You can head over to google.com/trends, enter your offer URL and get a list of cities to start with.
It will take around 3 campaigns to get your best combo of images + headline. Take that combo and blast them on your full demo.
EDIT: I'm cool with the network now. This offer I'm talking about is 11x11.de. (It's not hard to find that offer)
So there you go...a list of angles I thought it would work really well but didn't get to put it to work:
1) Target individual clubs/teams..(Manchester United, FC Barcelona, etc etc)
2) Target their local football team (Germany. Get the list here.)
3) Target people who likes football
So your ad could be anything like this:
Wanted: Football Elites
Do you think you COACH better than Alex (Ferguson)? Compete with 1'000s of football elites across the world. (Find out now!)
Keyword: e.g. Manchester United...If you don't want to run a risk of getting C & D, just put Alex and they'll know who you're talking about. I didn't check the word limit so edit them to make it fit.
Originally Posted by Nigel
Great to know someone making a profit on the low payout offer.
To answer the question directly....
Its a social platform.....people are there to waste time, meet new people, chat with friends, have fun with a game.....etc....
offers that can appeal to that mindset often will have the most chance of success.....just like the football example above people are on there chatting with friends about the game....etc ....its easy to lure them into an offer related to it....
thats one of the reasons dating does well there.....people are socializing, dating is an extension of that......
as far as specific offers are concerned easy and/or fun tend to do well if it converts simply......lead gen games, app installs, daily deals...
thats not to say other stuff wont work....it just may require a pre-sell and a angle to work.....
the one thing I really don't look at is the payout......I have done $xx,xxxx with a 70 cent payout (USA traffic)......the man reason why is.....yes I may be making just pennies per conversion...BUT its a large volume of pennies....facebook makes up thin margins with massive volume....taking a 70 cent payout and doing 5000 conversions a day is very doable.......because of the level of scale that facebook has.....
Originally Posted by polarbacon
Originally Posted by hd2010
Originally Posted by polarbacon
^ This. It was also your reply on the other thread that made up my mind on promoting low paying offers. I combined that with Angry Russian's Facebook Thought of Process guide with a little twist to achieve this result. I can't thank you, Angry Russian, Lorenzo, Jordan, BBrock and the rest of the moderators enough for providing solid content on this awesome forum...
Wow, I can't believe the responses I got! Really truly nothing but information that is solid and not bullshit. I really appreciate all the feedback you all provide here!
Some of the numbers that you can do with fb is staggering from hearing what you all had to say.
I'm going after some smaller payouts and post my details later on! Thanks again!
do you know whether we get conversion if someone register through facebook connect instead of filling the form? AM say yes but I've seen conversion going down after a specific LP has facebook connect button added
Originally Posted by adityan
yes you would....they still hit the thank you page.....and your pixel fires......the fbconnect button just makes the conversion rate higher when running traffic via FB.....offers that have this have a much higher conversion ratio when running fb traffic to them....
Dating and gaming remain my two favorite niches on Facebook. Most of the reason why has already been covered here - especially by polar. He's completely right when he says that they are on Facebook to socialize and waste time. Another thing to remember is that people jump on and off of Facebook all day. They have a few minutes here or there to get on and they will. So unless you have a very targeted audience - try to avoid anything with a lengthy registration process. Some people will run out of time on their break, or in class or whatever they are doing that only gives them a few minutes of time. People burn any small amounts of time they can using Facebook - especially college aged students who gets breaks in class or who just aren't paying attention.
You really have to catch their attention with your ad - CTR is critical in just about any offer you run. Education does well on Facebook too - but only if you can get the CTR's up. You can also think about building a list on Facebook if you want - not as many people do that as they should. Assuming Facebook isn't being a pain and rejecting your landing page because it is just a data collection form, you can create some pretty massive niche lists for low costs. Checking their email is the next thing people do when they are bored - or looking for time to kill. More people open every email then I would have ever imagined - it's worth looking into.
Originally Posted by adityan
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