Most Powerful Tool Affs Forget to Use (22)
We know how tough it is as affs to get credit for our sales.
We know that if the user doesn't make a purchase, sign up, or download after the click then chances are we'll lose that sale. After all if that user goes and brand searches in the future and clicks on a PPC ad your cookie is now worthless. Most advertisers attribute to the last cookie for crediting the sale.
So whats the big secret? Cookie stuffing? FUCK NO!! Go to BlackHatWorld if you want to get into that shady shit, its one thing to fuck over consumers and advertisers, its another to fuck over your fellow affiliates.
Moving on, so how can you use cookies to your advantage. RETARGETTING
Imagine this scenario. You run a campaign in the US on FB women over 40 for a few weeks and maybe get something like 100,000 clicks to your LP selling shitty wrinkle cream A and B. You made your money and now you think ok that was fun game over.
Well no because if you thought about retargetting ahead of time you can keep marketing to that demo over and over again.
How it works? You gotta think ahead of time for which ad network your going to work with to target your remarketing campaign with. 2 that come to mind are AdRoll and Google Content. Grab their pixel place it on your LP prior to starting your FB campaign.
Now every user that hits your page will get a cookie on their browser. Now you can launch campaigns with those ad networks and target users who already saw your brand.
I know you've clicked on a site before (liquidweb and P90X come to mind) just to have those ads "seem" to appear everywhere. Well guess what it wasn't massive media buys those networks were just retargetting to you. I'm guessing you probably noticed those ads didn't you and it probably kept that product top of mind.
Back to my example above. You know a few things about the people you targetted from your campaign. 1. they love to click ads 2. their demo 3.they use facebook
Now you can load up a few campaigns and see if you can monetize that data and not lose out on that work you did upfront.
Some ways to monetize that retargetting data:
1. Follow them with banners and DL to shitty skin care offers on your LP
2. Follow them with a blog to add secondary social proof said shitty skin care offers work
3. Take them to a fake Yahoo Answers or review for even more social proof
4. Remind them how low the price is after discount code
5. Take them to a fake Facebook fan page with fake testimonials
This is just a simple example, but with creativity the sky is the limit to what you can do with retargetting. If you're using an ad server like AdShuffle you can get even crazier with segmenting your markets. You can even cookie on impression on your media buys.
Don't lose your sales/leads again and make sure to follow up with your consumers.
I'm still trying to show up Mr.Green ... so if you like you know the drill "Thanks" are appreciated
DISCLAIMER: When I say "fake" I mean compliant.
Originally Posted by The Angry Russian
good post though for sure.
It is also a way to get around Facebook's ad restrictions of calling out the persons interests in the ad.
Or if you are promoting dating via a landing page then you can show them other dating banners tailored to the exact demo you are targeting on facebook.
Or promote say AYI via a landing page and drop the retargetting cookie. Then have retargetting banners with something like "Think AYI is a Scam?, Try Flirt the only FREE dating app on facebook" etc
Don't just limit yourself to mediabuys and search for this....
Think CPV
You can build yourself some huge retargerting list fast and cheap
There's a lot of sick things you can do with retargetting, I don't really want to get into specifically what I'm doing but if anyone gave it a few minutes of thought I'm sure the ideas would start flowing. While it can be great for running unapproved creative to users from say facebook (considering everything is basically unapproved now) the major retarget networks hate affiliates as much as facebook does now.
Initially it was great, you could run whatever you wanted besides adult, gambling, the usual shit which was killer but now offers like skin, bizop, diet, and the typical creative and landers that go with those won't get approved a lot of the time.
Actually you can check out adroll's extensive creative requirements here https://www.adroll.com/support/creativereqs Not every network has become so strict about it and it doesn't mean you shouldn't upload your camp anyway and see if it slides through
Retargeting is definitely something affiliates should take advantage of. I've been wanting to get my Google account back to try it out, I may have to do that soon. Liquidweb definitely has it down, I can't go anywhere without seeing their ads unless I go clear my cookies.
Originally Posted by The Angry Russian
Adroll seems to not accept affiliates? So is the only way to use google?
Any tips to running retargeting on adroll?
Another idea I played around with but never really optimzed was running RON cpv traffic to some rotating email submit landers.
I then used adwords and retargeting to show them ads about fixing/speeding up their computer. Never converted as well as I thought it would but I think it still had potential.
You can also retarget via sitescout, and some RMX networks like adtegrity. There are also companies like retargeter.com but never tried/used them so can't vouch on that, but just throwing it out there for general info.
Would be very interested to see a case study done on this in case the mods are looking for ideas.
Haha another great post dude! I definitely need to get onto re-targeting, there is so much power in it.
What are you using to re-target you know what?
P.S. I gave you a pity "thanks".
I use my own ad server, MySpace, and Google Content.
How I use my own ad server is if someone clicked on my ad and bought, I start throwing other offers at them so I'm not wasting my time trying to pitch them shit they already bought.
MySpace retargetting is pretty good but havent gotten crazy with it.
Google content is good once you know your demo, theres plenty of non shady offers you can run including dating, quality health, games, etc.
But as you know Mr Green Super Secret Project is trumping it all.
Great thread... I lost to an angry russian in khabarosvk a while back 
Anyway, if you guys are merchants or have sales funnels, you can get really creative with remarketing and upsells, abandons at certain points of your funnel, and customer retention.
That ppv tip for building a quick remarketing list is great.
Originally Posted by snowverkill
Create a pixel, paste it on your LP, cookie some users, then launch a campaign.
Good luck.
Lets say i use the pixel from adroll, where do they advertise my banners on after i collect the data? Do they use adsense or what media channels? Also whats a optimal range of visits before you'd set up a retargeting a campaign? Id assume 500,000 to 1 mill?
Originally Posted by vidivo
If you're running legit offers, edu, dating, etc... I say just use Google Content for retargetting, they will allow those offers through.
You can drop a retargetting cookie without needing a lander here is how.
Send the traffic to a page with a php/metarafresh redirect that has a slight delay. On tha page place the pixel high up on the page.
Originally Posted by vidivo
http://www.goodhandsmedia.com/NewsCo...etargeting.pdf
great info.
not interested in paying google more money and dealing with their arrogance but i do want to integrate remarketing to my campaigns.
for myspace and adroll, are they both on a cpm basis for remarketing?
i see on adroll:
Our free trial gives you two free weeks of retargeting (valued at $60) and unlimited access to our dashboard, analytics, and all of our self-service tools.
Criteo’s PPC retargeting enables transparent reporting
Criteo provides a pure cost-per-click (CPC) pricing model. With Criteo personalized banners you will only be charged for the clicks generated by users coming back to your site and not for the banner impressions served. Criteo provides a full-service solution on a CPC basis including: personalized banner design, media buying, ad serving, campaign optimization, and real-time reporting
It's finally out, damn! I figured it out a while ago, but wasn't doing any AM for a while so never implemented... Although we offer retargeting to our customers, they're not big enough to bother with advanced stuff like Ppv/fb traffic to boost their branding and audience.. Any pro tips on best retargeting technologies/networks?
great post!
anyone used adbrite retargeting?
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