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Sitescout Banner Placements (11)

05-27-2011 06:02 PM #1 nusolutionz (Veteran Member)
Sitescout Banner Placements

I'm going to run a international campaign with sitescout and i'm going to place ads on this site

http://www.radaronline.com/

As you can see in the screenshot there are several ad spots available:



Now my question is which spot will give me the best ctr? Above the Fold? Would you create ads for every ad dimension and test out all the spots or just pick 1-2 dimensions?


Would be great if a media buyer could chime in and give me some recommendations.

Thanks in advance

05-27-2011 06:27 PM #2 mattaw ()

Above the fold usually will yeild the highest CTR, as everyone that visits the site will see it, so they have a greater chance of clicking on it. Test out ads of all sizes, as your conv rate/engagement will be different per size.

05-27-2011 07:49 PM #3 theguvna ()

300x250 above the fold is usually strongest for me, but ya gotta test all.

05-28-2011 08:11 AM #4 The Angry Russian (Moderator)

Sometimes the below the fold placements are wayyyy cheaper. Gotta test them all to see what backs out.

05-29-2011 02:31 AM #5 deondup (Member)

What are you running? I noticed that SiteScout have a lot of limitations on the type of offers you can run on these sites.

05-29-2011 02:59 AM #6 polarbacon (Moderator)

Quote Originally Posted by deondup View Post
What are you running? I noticed that SiteScout have a lot of limitations on the type of offers you can run on these sites.
tip on that sort by network

05-29-2011 03:01 AM #7 Mr Green (Administrator)

Quote Originally Posted by deondup View Post
What are you running? I noticed that SiteScout have a lot of limitations on the type of offers you can run on these sites.
Sitescout don't make the limitations, it depends on the site you want to target. Some placements allow you to have a free range, others are very strict.

edu lead gen works on apps.facebook.com and other similar sites. Download offers do well on edge.jeetyetmedia and apps.facebook.com.

05-29-2011 03:10 AM #8 dantheman (Member)

Has anyone tried running mobiles w/ sitescout?

05-29-2011 04:22 AM #9 driv (Member)

sorry if this is a dumb question but I'd really like to know this...
If I were to buy a below-the-fold placement on a site, would I be charged for the impression even if the user never scrolls down to the point where my ad is actually displayed on their screen?
For instance, say I'm paying $1 cpm for a below-the-fold advert. And say 1000 users visit this site but none of them scroll down the page to where my ad is displayed. Would I still be charged $1 even though my ad wasn't ever actually seen?

05-29-2011 04:27 AM #10 Mr Green (Administrator)

Yep, if your ad loads you are charged for it. Hence why below the fold CPMs are a lot cheaper.

05-29-2011 04:29 AM #11 driv (Member)

Cheers for the quick response, I think i understand now

Page load = Impression (whether ad is immediately visible or not)

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