Yeeeeeeeee Doryphoros' Mobile Follow Along (Contest) (51)
Alright finally! I planned on starting this yesterday morning, but I woke up super late for my "regular" job, and as luck would have it, I had one of the busiest days ever. Normally I'd have hours on end to sit at my laptop and do IM while nothing happens at work.
Anyway, throwing my hat into the ring now. I've never done mobile before, in fact, I've only done two campaigns ever. Both on facebook, both fails.
I've decided to do BeNaughty Android app install US. It was a long and complicated process choosing this offer. First I asked my girlfriend to pick a number. It was 5. Then I counted down to the 5th offer on Neverblue's mobile offers.
Here you go, just in case you're the one person on this forum who doesn't know BeNaughty.
Next I signed up with Jumptap, because it's the one mobile traffic source I could think of. I put $100 in my account and set a $25/day budget.
Let's Break This Ish Down
Offer: BeNaughty Android App
Payout: One dolla holla (1.10 actually)
Network: Neverblue
Demo: US, Male 25+
Traffic: Jumptap
Goal: To see any positive ROI
I'll be tracking with 202, unless someone has a better idea. I'll buy CPVLab or something else if it will really help.
Today:
-Start poking around JT
-Make a bunch of creatives (I don't know what size to make them...)
-Hit up my AM at NB so he can get me approved (It's still pending)
-Read Angry Russian's step by step guide
-Read the rest of the mobile forum
I know my first "contest thread" post isn't quite as organized as some of the other guys'. I don't have any creatives made up yet, I don't have a well thought out plan of attack etc, I just kind of wanted to make this thread ASAP so that I would have it out there. My next post will include a more organized plan (as I learn about JT and mobile in general) and hopefully some creatives. Thanks for reading.
EDIT! Just noticed A4D has the same offer, gonna run both and see which converts the best 
That is the stupidest way of choosing an offer 
Offers on mobile don't convert as well, take a look at stackman's mobile effort here: http://stmforum.com/forum/showthread...fit-a-day-baby
Out of 669 clicks on the offer, he got 12 conversions which is a 1.79% CR.
Now, let's do some maths.
Your offer pays out $1.10
Each click from Jumptap is $0.05
Say you want a half-decent ROI and want to get $1.10 out of every $0.70 spent. 70 cents is going to get you 14 clicks.
Out of 14 clicks to your landing page, around 20% (if you're lucky) will click trough your offer. That is 3 clicks to your chosen offer.
You want 1 in 3 to convert which is 33% CR. Stackman's was 1.79%
See where I'm coming from? Choose a better offer!
Heh yeah you may want to get some input from your AM as to which mobile offers are doing volume. If it turns out you picked the best one, continue using your girlfriend as your offer selector. She's legit.
just a heads up... cpvlab has easier offer and LP rotator than p202.... w/p202 you will need additional scripts and pages to make that...
@hmate and zeno,
funny enough, my AM says the BeNaughty App install is one of their top mobile offers Just talked to him. But I do honestly see your points, that's not exactly a good way to pick an offer, I was just kind of doing that to get the ball rolling because I had no good idea of where to start.
@sm1810
thanks for the heads up. I think I'll buy cpvlab. It will probably be a good investment for all my future IM endeavors.
Lol respect for your offer picking strat! I like.
If there is one person on this boards NOT to listen to is hmate9
BeNaughty APP download is a GREAT offer and one of our top offers as well. It gets an EPC without landing pages of .03 to .08. With that said yes, you're going to have to bid around .05 or lower to make it work, but the "math" hmate9 used is not something you should go by.
If your AM sais its a solid offer he has no incentive in lying, and you're not even running with me and I'm telling you BeNaughty App downloads are SOLID!
I only have 1 concern for you and thats the age restriction on NVB. Most mobile traffic including JumpTap don't allow you to bid on specific demos/ages so talk to your rep see if they have an 18+ version at possibly a lower CPA and split test the two.
Good luck.
^^ AMs have huge incentives for lying about which offers are hot.
@Angry:
Why did you put my "maths" in inverted commas? It's good maths.
I agree with Mr Green. what makes you think that AM are telling the truth. Their job is to get your promoting their offers.
I'm not saying that the offer isn't bad, but the payout is crap so you MUST get a payout bump in my opinion.
It's an app download offer though. Who knows? Maybe it will convert at 30% on qualified clicks. You never know until you test.
Choosing offers based solely on their payout is a fail way to do it. It's all about EPC / ECPM.
but it is definitely worth asking for a bump. Good luck!
Even though your offer picking method may not have been the best lol, you chose a great offer. Its proven and converts (I've tested it myself with a couple ideas). Keep us posted with info
Originally Posted by Mr Green
Lets assume affiliate manager gets paid commission, why would he tell you to run an offer he might have higher margin on, when he knows it will yield poor results for the aff and reduce the total volume and scalability?
Anyway don't mean to derail thread
/end topic
The AM will generally do what makes him and the network the most amount of money, and oftentimes that isn't in the affiliate's best interest.
But yeah, gl doryphoros
Good selection Dory, great minds think alike =)
one simple trick to find a killer offer. hehe
good luck with your campaign
DAY 1
WOO Finally. Spent wayyy too much time figuring out how to pass the JT variables through my aff url. Got it now, tested on my phone. The link works at least, I sure as hell hope the subid passing works.
Started making some ads, I'll post all my creatives in the next post (still making more as we speak)
I chose every category except women's lifestyle just so that I can get the data. Who knows, maybe travel site visitors are horny as hell and want to hook up with local singles. I won't rule anything out until I get my numbers.
@Grieve
My song is better than your song
Did you deselect mobile apps, so you could test that seperatly later? Just Curious
I did now. Thanks
Alright now. Got myself two ads pending approval. I'm a little slow at making these, brand new to PS as well, but I'm getting better. Just learned how to make animated GIFs!
I'm going to keep cranking out ads as fast as I can make them for the next few days. I'm sure they'll be increasing in quality as I learn more and more since my current ads are pretty basic.
Here's where I'm at at the end of DAY 1. Hopefully there will be some numbers there by the end of tomorrow
And my ads:
Day 2
Here's the end of day 2. Made a bunch of new ads, been having fun with making animated GIFs. Some of the ads from yesterday got approved. No impressions yet though...not quite sure why. They've been approved all day. Maybe it just takes a while.
EDIT: Ah I just realized that they're not approved yet, still pending. The categories just got approved...the ad is still yellow. Thought the ad was approved once the categories were. Guess not.
Here's a screenshot:
And here are the new ads:
^^^ borrowed your style there, Grieve
This is an ad I'm working on. It's my favorite so far, but its 50kb...I'm trying to reduce the file size since Jumptap's max is 15kb. Hopefully I'll get it down.
Plan for tomorrow is to make a bunch more ads and hopefully have some numbers to report. Any ideas as to why I haven't received any impressions yet?
Nice banners, looking forward to the results
jumptap will also jump on your ass for having the images flash more than 3x (probably - as with anything some slip through )
Day 3
Yeee finally some numbers on the board! Haven't had a chance to look at them much or do anything really until now because I've been at my offline job all day and it was busier than usual.
Today (2/23) (since midnight, 2am currently):
Yesterday (2/22):
Proud to announce that I'VE OFFICIALLY HIT PROFIT TERRITORY TODAY!
Spent: $0.30
Made: $2.60
Ok ok ok...now that I got that out of my system...it's only been 2 hours today. I know there's only been 3 clicks and there's no reason to be excited, but I must say this is the first time I've seen a positive ROI...ever and it feels good man even though it literally doesn't mean anything with such few clicks/impressions. It just felt good to say it. I sure as hell hope it keeps these margins all day.
Now for the less happy news. I don't know that the subids are passing correctly through to my aff network (A4D). Nothing comes up when I run a SUBID report. Here's a screenshot of the "Click details report), I really don't know what to make of it. Any help would be infinitely appreciated.
Here's how I set up my aff url.
affiliate.a4dtracker.com/rd/r.php?sid=3821&pub=xxxxxx&c1=JT_CAMPAIGN-JT_KEYWORD-JT_ADBUNDLE-JT_SITE-JT_HANDSET-JT_OPERATOR-&c2=&c3=
Originally Posted by steezy
)Basically I'm asking, can my ad go:
Pic of girls >> Hook Up! Click Here (3x) >> Repeat
Or would it have to be:
Pic of girls >> Hook Up! (3x) >> Stop
Nomsayin?
Try passing the variables separated by commas instead of dashes, like this:
JT_CAMPAIGN,JT_KEYWORD,JT_ADBUNDLE,JT_SITE,JT_HAND SET,JT_OPERATOR
Thanks Rafael
Day 4
Still racking up the data. Thanks to Rafael I found out that the variables are actually passing through, I just had to download the CSV and check it out in excel. I still don't think I have quite enough numbers to cut sites/carriers/etc out yet. Got a hold of an account rep at Jumptap, and got all my bids lowered to .03, I'm going to have to see how that affects my impressions, ctr etc. If my EPC stays the same with the lowered bids, I'll be making some monies. I went and replaced all the rejected ads with ones that only loop 3x, so hopefully I'll be getting some numbers on those soon.
Here's what I'm looking at right now on the Jumptap side:
And here's what I've got on the network side:
How many impressions before I decide the ad is worthwhile or not? All I really know is the rules of thumb for Facebook and obviously they wouldn't apply here.
Totals so far:
Spent: $9.04
Made: $2.60
ROI: -71.2%
The plan going forward is to:
-Have a chat with my account rep tomorrow and find out as much as I can about how their bidding system works and find a good balance of bid-impressions.
-Collect more numbers and start cutting out the money losers beginning with sites. Possibly up my daily spend to get more numbers faster.
-???
-Profit
Yeah you really need to crank up your ad spend, you will get old before you gather enough data to make any calls.
You can use supersplittester.com to figure out whether you have enough data to make a solid decision. (dont worry the site is harmless)
lolol almost forgot to show you guys my new ad. Made this just for fun...you never know what's going to work though
Originally Posted by Mr Green
supersplittester.com takes me to godaddy...maybe the guy moved the site?
down the road... you may also want to consider testing BeNaughty WAP form, against the App download (which I believe you are running). A few weeks ago, the advertiser told me the App was doing much better, but last week, they said the form is doing just as good now. Perhaps, depending on traffic source, one may convert better than the other.
Oh wow it is finally down. I'm sure you can find another tool on google.
Talked to an account rep today. Bids are currently $0.07 and raised my daily spend to $100. I'll be lowering the bids as data comes in (hopefully it will come in quickly now)
Great case study so far!
Wait a day or two to get more data and if it shows potential I would run the campaign on another source ( leadbolt for example ) .
Day 5
So got my campaign spend up to $100/day. Didn't realize my account spend was still set to $25, so I lost a few hours where I could have been getting some data. Oh well, should roll in quickly now. CTRs on some of the ads are looking good so far. Hopefully by the end of tomorrow I'll have enough data to make some cuts. Definitely going to look at some other traffic sources once I get something going here.
Unfortunately there were no conversions today, but there weren't that many clicks anyway, so I'm not really stressing.
If you don't like this song then I'm afraid you have no soul and everybody hates you including your own mother.
Just upped my spends to $200/day. $100/day was rolling in faster than before, but not fast enough.
Hmm. I'm seeing a huge click discrepancy between JT and A4D.
JT 2/25/12 (3:06pm)
A4D 2/25/12 (3:06pm)
As you can see, so far today JT is reporting 84 clicks, and A4D is reporting only 33. Not quite sure what could cause this. I'm direct linking and passing variables through subids. No personal server/tracking software involved. I know A4D doesn't do any shady shit, so I'm assuming that either their stats are delayed, or the way I'm passing variables is somehow screwing the clicks up...
Day 6
This click discrepancy is getting a little nuts. I'm not sure what to do other than start running the offer with another network alongside and see if there's a difference. I'll set that up tonight.
Jumptap 7-day stats (As of 2/25 11:09pm)
A4D 7-Day Stats (As of 2/25 11:09pm)
I should have enough stats by sometime tomorrow to make some cuts now. Campaign budget is set at $200/day, so I doubt numbers are going to roll in much faster than they are now. I notice that 90% of my traffic seems to be coming from RON. I'm getting good CTRs, but it is definitely stealing most of my impressions. I've also noticed a disproportionate number of my conversions are coming from the other categories...aka RON is shitty traffic. I'll try turning that off tomorrow.
Totals:
Spent: $22.08
Made: $6.50
ROI -70.6%
Hopefully my AM will be online tomorrow.
Tomorrow:
-Copy the campaign over and run with Neverblue
-Make some cuts to the current campaign
-Start running the WAP offer to see if conversions are different
-Look into new traffic sources (Admoda, Leadbolt, and Airpush)
I would definitively test on another network that isn't using the same tracking platform.
Most affiliate networks run on platforms that aren't built with mobile in mind.
From my tests HasOffers has been pretty decent for mobile.
Yessir, just copied the campaign over with Neverblue. Their platform is supposed to be really good with mobile. I also went and paused RON since it was using up most of my impressions/clicks with very few conversions.
If you modify HasOffers and get it mobile ready you'll see a decrease in click discrepancy.
Happy to announce that all my clicks got tracked today.
Also happy to announce that cutting RON alone increased my CTRs across the board, gave me WAY more impressions than before, and my ROI is up from -70% to -50%. Not great, but moving in the right direction. Will update more later.
Day 7
Yeeeeeeee got some actionable intelligence finally. Cutting RON was a very good move, so was copying the campaign to Neverblue. Now I'm actually spending my daily spend ($25) (instead of having a $200 budget and barely spending $10/day), And thanks to the NB tracking platform, I've got some good data now on sites/carriers etc. Will be making some sweeping cuts first thing tomorrow when I can talk to JT.
One thing to take note of is that the A4D stats are from .07c bids, and includes app traffic, while the neverblue stats are coming from .10c bids, web only. Same ads, same targeting etc.
ROI from the 10c bids/web only is lower (~ -67%, but conversion rate is higher.
ROI from .07c bids/web+app is higher (~ -53%, but a lower conversion rate.
Haven't been able to update much lately...I had something going on in my personal life that's been taking much of my time the last few days. JT is not showing too many impressions, nothing's changed on my end though. Started running JustHookUp and it's showing promise. JT is just not cutting it traffic-wise though, so I will be running with admoda/adultmoda.
I will give a full update tomorrow.
Days 8-10
Had something going on the last few days so I wasn't able to update.
Got on board with Admoda/Adultmoda and set up campaigns. I certainly enjoy their approval speed (although you have to wait about a day for the funds to be "verified" in your account.) I made the mistake of assuming that JustHookUp and BeNaughty would be cool with admoda (and my suggestive ads) and they weren't, so I had to switch over to adultmoda. I had already however funded my Admoda account, so I've started running Battery Super Charger APP For Android - Application Install - AU with my Admoda funds.
As for Jumptap, I duplicated all my ads to App traffic and Wifi, and the impressions are rolling in WAYY faster. I'll show the end day stats tonight.
Damn.
Good: I know text ads are sick on admoda UK traffic. Over 1% ctr on all of them.
Bad: I'm an idiot and ran over 300 UK clicks to an AU offer.
Hopefully when I switch out the aff url to the UK offer I'll make this money back lol
So Admoda seems to be a hell of a lot better about delivering the impressions. The downside seems to be that they charge you exactly what you bid (not 1c over 2nd place) and that there seems to be no way to block sites/pubs. You can, of course create campaigns based on carrier/wifi/etc. Also, the text ads FAR outdid any other ads in this campaign...it's just too bad that I sent them all over to the wrong offer initially I've refunded that campaign and let it run again with the correct url.
Adultmoda just started going, so I'll post that up as well later.
Adultmoda stats for the day. Seriously, Admoda/Adultmoda does WORK for getting impressions.
Here's adultmoda:
And Admoda (the battery campaign I added two days ago)
And here's NB:
Spent $245 in admoda testing yesterday and today
Made $22.80
But I don't consider that a failure since I've now got enough data on those campaigns to make them work.
JustHookUp just wasn't converting, axed it.
BeNaughty:
I've found the 4 (potential) winning carriers, and have created separate campaigns for those now. Next I will cut handsets from each carrier. I killed one ad because it was getting a LOT of clicks and zero conversions (the "gay test" ad lol)
Battery Supercharger:
I've found that for intl, carrier traffic was hardly getting impressions compared to wifi, and absolutely no conversions. Makes sense because the majority of conversions and clicks were from tablets. I've got those running only wifi now. Text ads own the banners, but the banners are still doing well enough to keep collecting data.
So now I've got two campaigns that I know get volume, I know convert. I hope to have these profiting within a few days.
Final Thoughts
Well I've certainly learned a hell of a lot.
One of my main takeaways from this is that I've kind of gotten past some of my newbie fears of spending "too much" money to get data. It's just what you've got to do. I know I haven't spent anything massive, but still, I've run more clicks in this campaign than I ever have before, I've spent more money than ever before, I've tried out more offers and traffic sources than ever before, and in turn, I've learned more than ever before. Although I didn't get a positive ROI, it's not like I'm going to stop now that the contest is over. I've collected data by the metric assload, and it's time to comb through and make my money back. Simple.
Obviously another takeaway is that my eyes are now open to mobile marketing, and quite frankly, I love it. I'm going to be seriously focused on mobile now for sure. When I first heard about the contest, I kind of just dismissed mobile marketing as something that the "advanced" guys do. I kind of had it in the back of my head that I would try it out sometime, but "later." I'm glad that one day I started thinking about it, then posted this thread to make myself do it. This has seriously been a turning point in my internet marketing career (regardless of how short my internet marketing career has been)
Skill-wise, I've gotten a hell of a lot better at photoshop thanks to this
Totals:
Spent:$330
Made:$50
Like I said, not stopping these campaigns now. The last two days gave me more data than the rest of the campaign combined, so it's now time to make it work. I'm sure my next update on this campaign will be in the "success stories" section.
I've had a lot of fun. I hope you've my follow along, and thank you for reading.
I see you updating this like a mofo! Nice shit
Couple things
1. Did the admoda text ads have high conversion rates too, or just high CTR?
- The gay ad may have worked, it made me look!
- Ive ran this same campaign in other countries and haven't cracked it either yet. I think there needs to be a different approach instead of the "meet Sexy Susan now" angle. I'm not sure what, but this is my guess.
- You can track/block site ids on Admoda, just open up a support ticket
The text ads are converting about the same on AU traffic (I'm only running text ads for the Battery Super Charger App), and as for UK traffic, I forgot to switch out the url and ran all my UK traffic to the AU offer yesterday so I don't know yet
The "gay test" ad got really high ctr, but absolutely 0 conversions after ~100 clicks, so I killed it.
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