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Video: Diversify Your Traffic Sources Profitably (John Belcher) (1)

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JOHN BELCHER - The Diversification Code: Build a Plan to Diversify Your Traffic Sources Profitably



Who is John Belcher?

CEO, SluiceBox

John Belcher is a tracking and traffic professional.

His career stops include Google, AdSkills, GiddyUp, LadyBoss, and dozens of consulting clients.

He now runs SluiceBox, an agency focused on helping D2C businesses scale using multiple ad platforms.

Conect with the speaker on LinkedIn: https://www.linkedin.com/in/johnbelc...ringmarketing/

Speech Intro:

John Belcher will teach you how to identify the top ad networks that your audience is on, prioritize channel testing to add profit at every step, and build the right test budget for each channel.

You'll discover ways to uncover the right monetization path for each channel to catapult your return on investment.

Some topics covered in the speech:

• If you can ONLY sell on one Ad Network… You can’t sell. You need to diversify.
• Not all networks are the same, you won’t be able to replicate the success on every network and reach the same results.
• The Diversification Code - This is John’s systematic process to find additional sales channels to help you grow. He talks about it in great detail.

John split up his presentation about the system into several lessons.

Lesson 01: Diversify or Die
Lesson 02: Profitable Population Densities
Lesson 03: Ad Network Interviewing
Lesson 04: Campaign Prioritization
Lesson 05: Creative + Flow Combinations
Lesson 06: Use Tracking That Makes Your Life Easier

This is a long presentation with LOTS of great information shared.

John also used tons of slides, you can download the pdf >> HERE <<

Attend the next Adworld Confference for FREE, just because you are an STM member!

>> Check this thread for details! <<

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