Guide: How To Run Financial Offers (7)
It´s time for a new guide.
This time I will show you how you can easily run financial offers.
And with you I really mean everyone of you.
It doesn´t matter if you are a beginner who´s just starting affiliate marketing or if you´re an experienced affiliate who´s running campaigns for long time already.
That´s also why the financial vertical is so interesting, it´s a good match for everyone 
When I talk here about financial offers I mostly mean loan and credit offers.
Maybe you ask yourself now why I don´t name the guide „How To Run Loan Offers“…
All I can say is – you will see later.
In this post I will tell a bit about the vertical and why I think it´s such a good one.
The guide will be split in different parts and this post will also be an index from where I link to all following parts.
Ok, let´s talk about the offers now.
As I said above already, the vertical is a good match for beginners as well as for experienced affiliates.
One of the reasons is that the offers are available in many different geos, in low tier geos as well as high tier geos like US.
You can find offers in LATAM, in European countries, in Asian geos like VN, PH or even in IN.
This alone means that there´s lots of potential for scaling.
In THIS THREAD I already showed some stats from my campaigns, now I can tell you that it´s all from financial offers.
To run profitable campaigns you don´t even need to spend much time to customize your funnel for every country.
I use the same funnel for every campaign that I run and only translate the text in the different languages.
The next reason why I like that vertical is the payout.
Many of the offers are available as leadgens and even for SOI/DOI flows you can get very good payouts compared to other verticals.
There you get paid for users that only apply for a loan, no matter if they get one or not.
But the offers are not only available as SOI/DOI leadgens, you can also find good offers with CPS flow.
There you only get paid when the user get the loan granted.
The CVR here is lower compared to leadgens but the payouts are mostly much better.
Then there´s also a combination of both options – CPL + CPS flow.
This means that you already get paid when a user just applies for a loan but you also get a higher payout when the loan gets granted.
There are also offers with Rev-Share flow but I didn´t run such offers myself so I can´t comment on it.
The payouts from the offers that I run myself range from $0.30-$80.00 so that affiliates with lower budget can run it just as good as affiliates with high budget.
As you can see there are many reasons to run the vertical like scalability, payouts and availability.
In the next post I will show you a very easy way to start running financial offers so stay tuned.
Originally Posted by twinaxe
Wait, so do you run RevShare then? Revshare=variable payouts right?
I'm currently running it myself and can attest that it is good in the sense that it's easy to get conversions, but take into consideration most of those payouts with be very low and you have to work on your traffic source to get CPCs way lower than the lowest payout $0.80.
I'm running loans myself as well. This week I focused on letting my high performing creatives rip and now it's getting fatigued now. Will swap out some headlines and rerun on Monday with optimizations like dayparting.
Of course such bids won't work in high tier geos but in low tier geos with wider targeting it's possible.
Will post more about it in the next part.
Been waiting for this!!
Amy
Originally Posted by vortex
@twinaxe
Interestingly I have been finding success with financial offers on push as well as leadgens lol. Interesting timing for this at least to me. All my success in the past few months has been financial mobile type offers (initially recommended by Jaybot, thanks again for that by the way). Excited to see what you have going on. Not to steal anything but more to learn the strategy for offer selection and assessment.
I have realized majorly that assessing offers for their viability (not necessarily vertical etc) with Push is important. Sweeps are great and DO certainly work, but also so do many other things in lead gen fields. I have been thinking of branching more, specifically after seeing more of my own financial offer successes.
@quintyfresh What I really love about these offers is that they can work for very long time.
Sure, sweeps can also work very long but there you often have to run different prizes then whereas exactly the same financial offers can run for very long time.
I have offers that run very stable for more than 1 1/2 years with exactly the same funnel and they still perform rock solid.
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