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[Content Arb] Never Under Estimate Alternate Marketing Channels - $52K on Twitter (1)

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We recently posted a case study on the FB & Instagram forum, about how an affiliate partner of ours was able to generate $10K a day promoting a single entertainment article on FB.

This time we want to highlight something different.

Few words about PubPlus:
PubPlus is a technology driven publisher that creates 1000s of articles that can be promoted by affiliates using our top notch campaign management and content distribution platform, allowing profitable and scalable content arbitrage across all marketing channels.

Now, the story of a 2 year old Twitter Ads campaign:
We wanted to highlight why you should never under estimate smaller marketing channels.

So, what do have have here:
1. A Twitter campaign, promoting a single article (yes, you can check out the actual out the actual landing page)
2. A single Tweet (creative) that used to run on Facebook for the same team a few weeks before
3. $52K in total profit and still going strong


What else do you see here?

• Campaign was created almost 2 years a go on September 2020
• Targeting just Android users on the US

And these are the results:



Yes, traffic and profit are not stable and not every day there is significant profit, but the campaign keeps bringing between hundreds to thousands of clicks every day, generating profit without active managment.

So, to sum it up:
Sometimes you have quick wins, but sometimes you just need to enjoy small profits and longevity - it adds up quicker than you might expect, even on unexpected marketing channels like Twitter.

If you didn’t read our FB case study from a few week ago, we suggest you do so here.

If you didn’t meet as @ AW Barcelona just reach out on our website or wait to meet us @ AW Bangkok

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