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First Facebook Campaign - DATING (10)

02-13-2012 10:49 AM #1 jbird007 (Member)
First Facebook Campaign - DATING

HI there!

I have just launched my first campaign on Facebook.

The offer I'm running is Be2 (UK)

Tracking with CPV Lab.

I'm testing the same offer from EWA and Neverblue.

I've tried 20 ads so far, all of the images are different and I have 2 different versions of the ad copy. Tried a few images from mgrunin's post - http://stmforum.com/forum/showthread...acebook-Images and the rest of them are images that I have sourced.

Yesterday I just about broke even (Sunday). The best CTR I've had so far is 0.048%. Not ground breaking I know, hehe. I'm aiming for a 0.15% CTR.

Being a total noob at Facebook I have a few questions:

1.) If I'm testing 20 ads, what kind of daily budget should I set, and how long should each ad run before I can make a call and decide which ones are keepers?

(so far I've let each ad spend reach $10, while 1 converting ad has reached $30)

2.) How many ads do you test with a dating campaign?

3.) Do you keep testing images until you find 1 that gets a decent CTR, or submit an identical ad multiple times to see if it sticks - (like Polar Bacon says in this post - http://stmforum.com/forum/showthread...ok-**UPDATED**)

Just figuring out what the most efficient way is to test FB ads with out wasting monies.

Total spend = $190
Revenue = $47

02-13-2012 02:19 PM #2 davajj (Member)

1. I usually test each ad with a minimum of 25 clicks (if the CTR allows it) to see the CVR.

2. If your acc. has a daily spending limit of $50, perhaps 10-15 ads.

But your CTR sucks for dating, gotta focus on getting better pics.

02-13-2012 08:01 PM #3 tonyt2929 (Member)

Originally Posted by jbird007

Have you had any problems getting Be2 past FB ad review team?

02-13-2012 09:12 PM #4 sm1810 (Member)

always use mywot.com to see the ratings.. if it's red don't even bother it can get your a/c banned (and i lost 2 a/cs this every way). Be2UK is basically a no based on ratings..

02-13-2012 10:09 PM #5 tonyt2929 (Member)

what if I cloaked the account, wouldn't that work? what do u mean by Be2UK a no based ...u mean it has not been rated yet by WOT?

02-13-2012 10:35 PM #6 403flux (Member)

Read it like this:

Be2UK is basically a "NO", based on ratings.

02-14-2012 07:10 AM #7 jbird007 (Member)

Originally Posted by tonyt2929

Have you had any problems getting Be2 past FB ad review team?

No problems at all man.

02-16-2012 02:59 AM #8 Ryan Eagle ()

How's the campaign - Be2 FB Traffic version has been exploding.

02-16-2012 08:46 AM #9 jbird007 (Member)

Originally Posted by Ryan Eagle

How's the campaign - Be2 FB Traffic version has been exploding.

Awesome!

Today was my first FB profit. Yeah, I've been running the Be2 FB Traffic version and it's converting really well.

ROI was 43.5 %. Now that I'm just running the Be2 FB Traffic version it will be higher. (It looks to be the winner)

02-16-2012 08:56 AM #10 jbird007 (Member)

I've been trying a few different ways of setting up the campaigns.

With the last set of ads I had 4 ads in each campaign, with identical ad copy, each ad with a different image.

3 campaigns.

So that gave me 12 ads for this run.

1 image was the best converting by far, but the CTR still sucked (0.06%).

But hey it was profitable.

So the next step will be to replicate that exact ad 4 times in another campaign aiming for a higher CTR. Maybe with different colored borders around the image.

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