Tips on Casino Offers - from Advidi (3)
Yesterday I posted about how Nick and his team (ZM - Zorbas Media) are doing 6-figures/day in revenue in the casino niche. You can find the post here:
https://stmforum.com/forum/showthrea...-Casino-Offers
When I asked Nick "what are the best networks for casino offers?" Here's what he said:
- Reliability
- Integrity
- Confidence
In our relatively long journey (more than 3 years) we met a lot of good people, good companies, bad people, bad companies...
With most of the good ones we were able to build long-term, mutually beneficial relationships. At the moment the most-reliable, most-integrous and most-confident partner for us is Advidi.
We do great numbers with them...
I sent some questions to Advidi and they emailed back their insightful replies in a PDF. Below is the content for your reading pleasure.
Worth noting is that where Nick's interview is from the point of view of a big affiliate doing big volumes, Advidi's advice applies to both big and smaller affiliates. So the info below is something everyone can benefit from no matter our experience level.
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Amy: What types of casino offers have you promoted, and which types are converting the best right now? Any tips on how to choose offers?
Advidi: For the last year, we have been focusing on brands present in various markets. So, Tier 1, 2 and 3 markets.
As a CPA network, we tend to focus mainly on CPA and CPL models.
What we’ve found is that the less saturated and more under-explored markets are doing the best. Tier 1 GEOs are normally the most targeted due to the fact that they share the English language and are more likely to reach big spenders. But, the downside is that everyone is chasing these.
If, however, you look at Tier 2 and 3 GEOs in South America, Africa and South-East Asia, you’ll see there is a huge amount of potential and a vast number of emerging players. And although it’s less likely you’ll find players who spend as much as the Canadians or the Nordic countries, you’ll still find big players and there will be less competition.
In regards to the flow, we would always advise CPA. CPL is a game for the pros and it’s incredibly sensitive. If you’re unable to turn those leads into players and want to deliver 30-50 registrations daily, the campaign won’t last more than a couple of days as the casino ROI will be low. Remember, iGaming is a long term game.
We’d suggest using CPL as a test on how that brand would work on the CPA flow. If you run a CPL campaign where the click to deposit ratio is strong, we would shift from CPL to CPA, ASAP.
Amy: What are the best traffic sources?
Advidi: Everyone knows that SEO and PPC are the strongest sources out there in terms of player value. However Social and Email have a lot of potential as well. Their only downside would be the time it takes for the Casino’s ROI to break even in comparison to PPC and SEO. Having said that, with a platform like Facebook the targeting is an incredibly strong asset that can be employed by the big players.
With social you have the ability to send way bigger volumes much faster than with SEO. This is great for the affiliate, but, as we’ve already explained, it doesn’t look good for the casino. In order to make the best out of this traffic source, you should start slow to go big.
We also work with email and SMS but the right angle and database are crucial to make these traffic sources work.
Amy: Any tips on how to run on each traffic platform?
Advidi: As a network, we tend to leave this topic to our publishers, but we do have a few thoughts on how to improve conversion rates and player value. For us, audience targeting is crucial - above 25 years old it's normally a must for any campaign to be successful. We’d also advise against pushing minimum deposit angles, this helps CR% and increases EPC but it’s not a long term strategy and can really lower the potential of a high-profit campaign.
Amy: Tips on scaling?
Advidi: We’ve mentioned this already but we really can’t emphasise it enough. iGaming is a long term game. Start slow and go big! Allow some time for your traffic to mature.
Amy: How to keep lead quality high?
Advidi: This is an important question, especially for iGaming. You really need to think to yourself, “Do I want to earn less money, but quickly? or “Do I want to earn a lot of money, but wait 2-3 months.”
It’s quite important, as an affiliate, that you don’t push exclusively minimum depositors. Test and run various angles to balance your EPC and player quality, at least some of your messages should be about pushing the player to deposit the amount needed for the biggest bonus possible. You’ll need these players to compensate for the min depositors that you will send.
Amy: Tips for newbies on avoiding competition?
Advidi: We’d suggest testing in non-obvious markets. There are so many to explore. Regulations continue to change, markets keep shifting due to International Gaming Commissions which means new GEOs are constantly appearing.
We are constantly analysing these movements and are always on the lookout for the next big market in order to get the best brands there. Our goal is always to be one step ahead of the game.
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Many thanks to the Advidi team for taking the time to answer my questions!
Got questions? Please ask them below!
Amy
Thank you very much, this should open the eyes for many people.
I also made good money from Casino leadgens on pops and oush but eventually gave up because you just can´t maintain a high enough quality there to keep it running longterm.
Insightful, thanks for sharing
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