[Secret Tips] 6-Figures/Day with Casino Offers (13)
(Daily revenues from running casino offers, provided by Nick Titan, Team Lead of ZM Team. Here's their website.)
I've been wanting to putting together more vertical guides like the "Sweepstakes 101" guide here.
One of the verticals I picked was Casino. I started interviewing experts back in April, but because I've been so busy trying to juggle multiple projects, the guide is still on hold.
I finally decided to just post the interviews directly while the information is still recent and relevant. Those of you that are action takers will take action anyway, without my serving anything on a platter by organizing the information into a guide. 
In the interview below, I picked the brains of Nick Titan, Team Lead of ZM Team (Zorbas Media).
I've done minimal editing to preserve the original flavor. Enjoy!
(Nick Titan from the ZM Team, provided by Nick.)
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Amy: Hi Nick! Thanks so much for saying yes to this interview! Would you please tell us about yourself and your team?
Nick: I'm the Team Lead for ZM Team. Our company was founded in 2018, together with our media project - ZorbasMedia. You may have heard of us before - ZM was a media partner of AWA in 2019.
We've grown to a large international company with 150 people including 55 media buyers running casino offers.
Amy: That is exciting! In other words, if anyone knows casino inside and out, it would be you guys.
What types of casino offers are there? And which types do you think are the easiest to promote? And which types are the most profitable?
Nick: At the moment we work with casino advertisers almost all over the world. Our partners include both the largest networks and direct advertisers.
Most of these are casino offers, but we also promote some gambling-related offers such as lottery, bets, mini-games, etc.
Talking about which types work best, It's hard to say something concrete. In this industry, profitability is influenced by a huge number of factors, and each link in the chain is as important as the previous one. Starting from the quality of accounts, ending with the terms dictated by the advertiser (KPI, payment terms, CPA rates etc. etc.)
In most cases, the most profitable offers are brands for tier-1 countries (especially in long-term). Advertisers love our traffic (coming from Facebook, Google, In-app sources directly) and open up the possibility of multiple scaling for us.
Amy: Excellent! 
Next I have several questions based on your answer!
1)What are the best networks/advertisers?
2)How to identify a good offer? (What you were saying about advertiser terms for example.)
3)Best brands? Best tier 1 countries that have been performing well for a while?
4)Best sources to buy in-app traffic?
Nick: Wow, now I have to be careful because all our partners will see this! 
Okay let me try!
1)When choosing the best network I put special emphasis on these things:
- Reliability
- Integrity
- Confidence
In our relatively long journey (more than 3 years) we met a lot of good people, good companies, bad people, bad companies...
With most of the good ones we were able to build long-term, mutually beneficial relationships. At the moment the most-reliable, most-integrous and most-confident partner for us is Advidi.
We do great numbers with them, and we won their "Kings of Advidi" competition twice in a row (I'm pretty sure we're going to make it next year again).
2) It cannot be recognized from the distance unfortunately. We test any offer we see, regardless of their payouts, KPIs or anything else.
Actually it's like looking for a needle in a haystack. 
We are testing like 50 new casino offers every week, and only 10-15% of them will stay in our campaigns next week.
Summarizing: You need to TEST!
3) I would really love to talk about this, but I'm afraid that in a few weeks this information will be out of date.
This is the fundamental difference from other verticals - running casino, you never know what's performing the best at the moment.
You should be flexible, and don't bet on what worked before.
As for the best countries - they are the same every day - CA/AU/NZ/IE. These are rich countries with a large number of players and gamblers in general.
4) Unity ads. sounds simple? Yes it is!
Amy: Awesome awesome awesome!! I'm so excited for our members - this is really good stuff!
One big concern about running casino offers, is account bans.
So the best sources you said are FB, google, and in-app with Unity Ads - do account bans happen a lot?
And do you have tips on how to avoid account bans? And how to get more accounts?
Nick: It happens a lot, really. Average spend for our account is like $50-$100.
Unfortunately there is nothing to do about that. Some people are promising 'undying' accounts with great longevity but with a big price tag, we also bought them, and I'd like to say that they're not worth the price.
The best way to scale running casino offers is to create accounts in-house. We have a big farming department. In this department we create, prepare and warm-up up to 1000 accounts daily.
I know it's crazy, but when you have 50+ people ready to run campaigns 24/7, you need to make many accounts available to them.
The most useful tip on how to avoid bans - make as few actions as possible within the ad account and within the campaigns, because the more you do the higher the possibility of triggering a ban.
The next one - good proxies. Don't even try to open FB accs with public proxy solutions! Make something private (or deploy your own proxy, as we did) and your accs will live twice as long. This is proven!
Talking about Google, warming up plays a really big role. Google defends their instruments very carefully, and they're triggered by any small squeak. I'd say that from the opening of the account to the first campaign launch of a google account, at least two weeks should pass. Try to find accounts with spend for whitehat with half a year's age - with this condition your account will start in 75% of the cases.
In-app is a bit easier about acc bans, if your campaign gets approved, it should run for a long time. There are certain problems with moderation, but this is an area where I must remain silent. if you dig deeper, finding a way to launch campaigns will not be a problem.
Amy: Interesting - thanks for all those recommendations Nick! I have further questions based on that.
Firstly: Are there other traffic platforms that have in-app traffic, that allow casino apps?
Nick: You can run casino offers if you have local license, even on Unity. The problem is - nobody has it.
And even if they have it, they won't provide it to anyone. Some legal regulations also need to be met.
So for us affiliates, it's preferable to work on a grey-hat basis.
Amy: Grey-hat...meaning...?
Nick: The West calls it black hat, whatever. To us, unless it's illegal, we call it grey-hat.
Amy: Haha understood!
Is there any way to run casino without knowing how to get lots of accounts?
Nick: Theoretically, yes. But don't think that you would be able to scale it a lot. If you're running it solo, a couple of accs would be enough for solo profit, but for a company, it's the way to slow death.
Amy: Specifically on unity ads, to get a casino campaign approved, are you saying you need to know a rep? Or are you saying affiliates need to tweak their ads or pre-landers to get approved?
Nick: Yes I mean affiliates need to tweak their ads. We don't assume any communication with network reps.
Amy: Do you cloak? Or just make the ads and prelanding less aggressive?
Nick: Affiliates should search for real tweaks, that are invisible to others.
Ads and prelanders should be aggressive to convert, but they should not trigger the system.
There is no single major network with 100% 'manual review' when approving campaigns (only tiktok was, idk how it is now).
Amy: Understood! So try to tweak the ads to NOT trigger the algo's alarms.
Nick: Definitely!
Amy: Real tweaks invisible to others...
But if I do some spying I should be able to find some examples right?
Examples of video ads that got approved?
Nick: Who knows, who knows... access to information does not always make it possible to use it.
I'm sorry, it's already evening, I'm waking up a sense of humor. Haha!
Amy: A sense of humor is CRUCIAL to living a good life!
I know there are things you can't say openly - so I'm trying to figure it out.
What would be the difficulty in using this information we're speaking of?
Nick: You can find exact videos that have been launched, but you may not be able to understand which exact element or a part of the video contributed to success.
Amy: That makes sense! When you say "success" do you mean success in getting the video approved?
Or success in converting on the offer?
Nick: Yeah I mean the video approved. If you have traffic, you can always/likely find an offer that performs to you. [Amy's note: Nick crossed out the word "always" and replaced it with "likely".]
Amy: LOL LOVE how you crossed out the "always"!
OK I understand you now! The big question is: If we find a way to get campaigns approved on Unity Ads, does it mean we don't need a lot of new accounts?
I'm trying to figure out a way to run casino without a ton of accounts.
Nick: That's true, but you always need a place where you can get more.
And one more thing - Unity ads works with prepaid balance
So you need to top up first, and if it gets banned, you can lose your money.
Amy: Right that is a concern. So even on Unity Ads it's an accounts game.
Because while you're doing trial and error to tweak your ads, you'll lose accounts.
Nick: Yes! but:
-Big ROI
-Big profits
Amy: True true!
Nick: That's why I'd say that Unity isn't for solo gamers generally.
Google UAC is the best choice.
Amy: I don't understand that actually! With google, a lot of accounts are needed right?
Compared to unity ads.
Nick: Not a lot actually.
Amy: Please tell me more about Google!
Do you farm accounts or buy them?
What would be your advice for solo gamers running on google?
Nick: We buy them only.
Amy: And do you do search or GDN or both?
Nick: As I said before, I advise to buy trusted accounts. That's the key difference.
REALLY trusted accounts!
You can't find them fast, but if you try, you'll find them one day.
Amy: So test multiple suppliers?
Nick: Exactly.
Solo gamers can try to warm up accounts themselves, that could also work.
But it takes a lot of time, 2 weeks min.
We do UAC - we put casino offers into Google Play app (through webview technology), and promote it.
Amy: Ah right - a lot of casino offers are through apps these days. Awesome!
Nick do you have advice on creatives?
I know we can't talk specifics - but even some general guidelines would be very helpful!
Do you use pre-landings? Or just ad to offer directly?
Just video ads? Or image ads also? Text ads on google?
Nick: Some mechanics that work every time:
1) Slots + Emotions
2) Success story video
These 2 are enough to do big volumes with casino, trust me.
You can check adheart.ru spytool, go to the apps and check all the creatives running these days.
Amy: Very powerful!!!
Nick: We run ad to offer directly, yes. We can use prelanders on a advertiser page (like wheel) from time to time.
Basically it's not a prelander, just pop up before the sign up form appears. To boost conversion.
Amy: Ah wonderful! Understood!
What about audience targeting? Do you target by demo, interests, behaviors, keywords, etc.?
Nick: These things could work, but we don't use it since we think it's not necessary.
A major number of campaigns are running without any target - just country and some demo if it's in the rules (like if the advertisers says they only approve 25yo+ males).
We also try to lean on country peculiarities. For example, in Australia both men and women play at the casino.
In some countries like Kazakhstan, women don't play at all. So even if the advertiser accepts women, we exclude them.
Amy: Talk about scale! Broad is good!
Speaking of scaling - do you have any tips on that?
Nick: Just run as many accounts as you have in your inventory. We also add some buyers with different way to do ads (like different flows) to 'mix' the traffic and don't heat up bids.
Amy: Intriguing!! Can you please explain that more? Using flows to mix the traffic?
Nick: Yeah! As I said - there are 2 main creative types, and if we see that offers works good on a slot videos, we add a guy who runs "Success Story" videos and ask him to try it.
After that we have 2 people with different flows running good offer.
We can connect more then if it's needed.
Amy: Ah OK I get it! This is to avoid ad fatigue, so CTR/CR won't go down too fast.
And CPMs won't go up too fast.
I'm also wondering: Do you run on native traffic or tiktok traffic?
Nick: We do tiktok, but on a low volumes, don't think I can give any useful information so far.
Maybe later haha!
Amy: Will be sure to check back with you!
I'm going to try to wrap up this interview - I've held you up for 2 hours Nick! Thanks so much!!!
One more question: What kinds of volumes is your team doing on casino offers?
Nick: It's six figures a day atm.
You were asking for a screenshot before - let me send one.
(Daily revenues from running casino offers, provided by Nick Titan, Team Lead of ZM Team.)
Amy: This is fabulous thank you! I can't express how grateful I am Nick for all this information!
Nick: Thank you for this opportunity! It's a dream come true.
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If you've enjoyed this interview, may I ask a favor? Could you please post a "thank you" below for Nick and the ZM Team? I'll send him screenshots of your posts. Thanks so much everyone!
Amy
Thank you! Lots of insight into traffic sources that I didn't know existed!
Great interview and really insightful.
Makes me want to try casino soon which I haven't at all yet.
@s3ks3k @larsometer. Thank you both for your feedback! Much appreciated.
My understanding is that although it may not be easy to crack the code for 6-figs/day on fb/google/unity, it's not hard to get started on push or native traffic, both of which allow casino offers.
And for fb/google/unity, all the tips Nick revealed above can shorten the learning curve drastically.
There are mainly only 2 "missing pieces" to figure out for ourselves:
1)How to acquire quality accounts, which basically comes down to farming + testing accounts from different suppliers to find the best accounts.
2)How to get camps approved without triggering rejections from the platform algo. This I think will involve testing a lot of different videos that consist of different components or modules, to find out EXACTLY which components will or will not trigger a rejection.
Aside from that - we already know which traffic sources work. Ad angles can be found in spy tools.
Amy
Sent from my iPhone using STM Forums
Interviews like these are super valuable. Thanks Amy and Nick!
Nice interview! Lots of insight from Nick. Thank you
is this a screen shot of just nicks dashboard or the entire team? 50 media buyers with 100k in rev is far less impressive than one media buyer with 100k in rev
Thank You Nick & ZM Team, this is really motivating to get to those 100k+ Days! great post!
just seeing the results fires me up!
@inspire97 @affpayinggao @rcheungltd Thank you all for the feedback - I'll be sure to pass the messages to Nick!
@jason a This is for the entire team, but casino is only one of at least several verticals they're running in. And to me, being able to manage such a large team is an impressive feat in itself.
Amy
Sent from my iPhone using STM Forums
Originally Posted by jason a
One way or another, it's quite an impressive operation with very solid results
Originally Posted by vortex
Originally Posted by jason a
We would love it if you could share your experiences. STM isn't about saying "I can do better than them". STM is about sharing knowledge and expressing gratitude whenever someone IS willing to share what they know.
Amy
Sent from my iPhone using STM Forums
[QUOTE=vortex;434873]
We would love it if you could share your experiences. STM isn't about saying "I can do better than them". STM is about sharing knowledge and expressing gratitude whenever someone IS willing to share what they know.
I love this kind of atmosphere，it aligns in the laws of universe~~~
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