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FACEBOOK lead generation OPTIMIZATION (12)

02-11-2012 12:57 AM #1 russian (Member)
FACEBOOK lead generation OPTIMIZATION

Good evening everyone! Who else is dedicating themselves to stay in and make money on a Friday night like me.

So although I was rackin in some nice coin from rebills on FACEBOOK I'm tired of getting my account banned so I am trying some LEAD GEN now.

I currently launched 25 ads in which all got approved for a clothing company. my best ctr and only good ad is at .101 and everything is is struggling around .6, However, with my payout I need 1 conversion per 5.6 clicks to even out.

So I've been informed lead gen can be very profitable but I am having a hard time believing it myself with my low conversion rates. Please address me some solutions to making them conversions go THOUGH!

much appreciated

02-11-2012 06:35 PM #2 sm1810 (Member)

There's some lead gens that depending on targeting can hit very high CVR.. I was running QualityHealth zip submit and was seeing upwards of 45% CVR... So ya it's possible and yes many people do it...

CVR will go up based on targeting (demos + keywords) on fb .. that's it.. the cost will go down based on CTR it's very simple, you just need to test a few offers and find one that converts

02-12-2012 05:51 AM #3 russian (Member)

thanks. I have about 30 testing right now but can't seem to get my CVR up there. On top of that I wish Facbook would give me more impressions. Any technieques to do so?

02-12-2012 06:07 AM #4 blackberry (Member)

upload more campaigns to the same sources, also test MANY new sources


its all about CTR, once you find an ad that has a high CTR and a BIG budget, you will get ALOT of volume as long as you have a large demo (100k +)

02-12-2012 06:35 AM #5 hd2010 (Member)

Quote Originally Posted by blackberry View Post
upload more campaigns to the same sources, also test MANY new sources


its all about CTR, once you find an ad that has a high CTR and a BIG budget, you will get ALOT of volume as long as you have a large demo (100k +)
@blackberry : do you mean source = angle ?

02-12-2012 10:13 PM #6 russian (Member)

Quote Originally Posted by blackberry View Post
upload more campaigns to the same sources, also test MANY new sources


its all about CTR, once you find an ad that has a high CTR and a BIG budget, you will get ALOT of volume as long as you have a large demo (100k +)
Ok I have a few winners out of the 30 copys. Do you suggest I duplicate the winners to a new campaign with a larger budget?

Thanks!

02-13-2012 02:16 AM #7 polarbacon (Moderator)

Quote Originally Posted by russian View Post
Ok I have a few winners out of the 30 copys. Do you suggest I duplicate the winners to a new campaign with a larger budget?

Thanks!
5-10 of the exact same ads per camp.....each camp set to 10k a day spend.....if your looking for volume

02-13-2012 04:09 AM #8 russian (Member)

I still have to up my CVR. I got a nice bunch of ads hittin .1 - .19

for a clothing lead gen offer, how can I boost those CVR's out the roof before I boost my 5k day spend

02-13-2012 04:27 AM #9 sm1810 (Member)

Quote Originally Posted by russian View Post
I still have to up my CVR. I got a nice bunch of ads hittin .1 - .19

for a clothing lead gen offer, how can I boost those CVR's out the roof before I boost my 5k day spend
Since you're getting nice CTRs I am assuming your image and headline works... now make sure your ad copy is optimized too... I found out the hard way that using words like FREE when it's not hurts CVR... so make sure you're upfront about the offer to the user. Also keyword targeting and demo targeting. For Zip subs assuming you have 30K demo min, I run 5 year splits (30-35, 36-41, ..)

when you're keyword targeting outside of the obvious think of brands, films, tv series, football teams; anything that will have affinity and glue w/ur offer.

02-13-2012 05:53 AM #10 russian (Member)

thanks sm1810, as as far as testing go, should I limit the amount of ads to a campaign. I feel that FB doesn't show everything so its hard to gather enough data to really analyse and determine what to cut.

02-13-2012 05:56 AM #11 russian (Member)

ALSO, who know how much and what exactly is effected by using "exact age match" or not

02-13-2012 08:00 AM #12 sm1810 (Member)

I personally do 5 ads per camp... 5 ads identical to clarify... as for exact age is more expensive, if you unselect it facebook delivers +/-5 years traffic from the target.

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