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Cookieless Attribution (8)

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Hi everyone,

Can s2s/postback or similar techniques be used for 7-day window attribution, or non-session attribution can only be done with cookies?

Is there any other way big affiliates/media-buying teams are doing it with brand owners/AM's?

I am thinking like matching device id and click date for affiliate matching/attribution. Any independent technology is being used to do it in a more reliable/automatic way?

Cheers!

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This conference could give you ideas
https://stmforum.com/forum/showthrea...-(Ekta-Chopra)

Question : Do you own the full funnel or no? (Landing page / conversion page)

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I am not sure if I get 100% correctly what you´re looking for.

The attribution to connect a conversion with a specific click/user has not necessarily to do with the cookie duration.

Additionally there are also different cookies involved, foe example the cookie of your tracker and the cookie of the offer/advertiser/CPA network.

For better understanding let´s go through a redirect chain with LP.

1. User clicks your ad
2. User gets redirect through your trackers campaign URL and your tracker sets a cookie
3. User gets redirected from your tracker to the landing page
4. On the landing page the cookie from the tracker decides where to send the user when he clicks the CTA.
If the tracker cookie is still vaild = still in attribution window the tracker can attribute the click to that specific user.
If the cookie is not valid anymore it´s possible that the tracker won´t be able to attribute that click to a specific user and accordingly can´t perform the redirect.
No matter if the cookie is still valid or not, the users unique ID is still registered in your tracker for as long as you don´t delete the data.
5. After the click the user goes through the offer URL to the offer.
There the CPA network or advertiser will set a cookie.
Usually this cookie will also have a specific timeframe in which the conversion will be attributed to the affiliate who sent the user.
6. If a conversion happens the network/advertiser sends conversion info back to tracker.

Although there are different cookies with limited timeframes involved the timeframe between 2. and 6. can still be very long.

Here is an example where you can see that I have conversions that happened after several weeks or even months but still got tracked



Long story short, would be great when you could tell a bit more about what exactly you´re looking for or maybe you did already and I just don´t get it completely

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Yup, I just posted this a few minutes ago. But, there are not many tips about how to handle the attribution with a cookieless setup, it's more about how to change focus for what's coming. Basically, focusing on the initial acquisition and making sure you get the right customer, plus getting 1st party data from them. Instead of casting a wide net, focusing on attribution and than retargeting... which has been the standard for the past few years.

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Exactly Matuloo,

Looking for information/ideas on "how to handle the attribution with a cookieless setup" to prepare for what's coming. Essentially focused on the way an attribute timeframe can be created, to replace the "cookie expiration date", that is essential for us, at the moment.

Do you have any idea on how a 7 day last cookie attribution policy can be created without cookies? Maybe collecting IP/Device ID and Click Time? Will it require manual work by the AM's and Brands?

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Have you heard about this? https://hyros.com/

Some people say it works great, some are not that optimistic, but it might be something to at least look into.

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I heard about it somewhere, but never checked it.
Thank you!

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More insight on the topic can be found here:

https://stmforum.com/forum/showthrea...l=1#post423118



Amy

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