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Stale Ads and HUGE Conversion Drop After 3 days? (27)


02-07-2012 12:43 AM #1 ianz63 (Member)
Stale Ads and HUGE Conversion Drop After 3 days?

Is that normal on facebook? My ads performed really well the first day and then dropped a lot over superbowl weekend, which I expected.

What I didn't expect is that monday would be even worse than the weekend.


02-07-2012 12:50 AM #2 inversion (Member)

Exact same thing. My campaigns have been crap the last 3 days.


02-07-2012 01:11 AM #3 shoent (Member)

yup same here, today was really bad i guess ppl hungover from super bowl


02-07-2012 01:17 AM #4 ianz63 (Member)

I love you guys. hahaa


02-07-2012 04:36 AM #5 julien (Member)

Also, Facebook is having server issues. I don't know if it's related. Personally, it's a pain in the ass to upload ads since this weekend.


02-07-2012 04:51 AM #6 mgrunin (Member)

Running Dating & Gaming on Facebook right now, the last 3 days have been completely normal for both niches. Surprised myself.


02-07-2012 05:06 AM #7 ianz63 (Member)

Quote Originally Posted by mgrunin View Post
Running Dating & Gaming on Facebook right now, the last 3 days have been completely normal for both niches. Surprised myself.
Nice - I'm not running anything even closely related to that and my demo is older... maybe that's why... or maybe my ads are stale.


02-07-2012 10:11 PM #8 mgrunin (Member)

Forget about it, my Gaming campaigns today took a 50% hit today.


02-08-2012 03:40 AM #9 Smaxor (Veteran Member)

We target 25+ all US and have had our ctr's drop from .4-.5 down to low .2's since saturday. Not sure what's going on.


02-08-2012 03:50 AM #10 jroes57 (Member)

Could it be cause of ads being displayed in the pictures now?


02-08-2012 04:46 AM #11 sm1810 (Member)

+1 on tanked CTRs it's a mystery but it's starting to impact my international dating stuff too :/


02-08-2012 06:36 AM #12 blackberry (Member)

anyone know of a solution or whats going on??


02-08-2012 07:12 AM #13 ianz63 (Member)

Quote Originally Posted by jroes57 View Post
Could it be cause of ads being displayed in the pictures now?
This sounds plausible.


02-08-2012 01:58 PM #14 kokofai ()

Europe is being hit by the sudden snow. So I guess somewhat this has contribute a factor to the bad performance over the past few days...


02-08-2012 05:52 PM #15 danieldan (Member)

I joined this forum today just to see how to improve what I'm doing on FB and why it's gone badly for the past few days. I'm glad it's not something I did wrong. Thanks a lot for letting us all know


02-08-2012 07:20 PM #16 rich (Member)

I'm having some issues the last day or so, the ctr's have dropped a tab but my conversions are way below the norm. Hopefully just a bad spree and be back to normal soon


02-09-2012 09:25 AM #17 richardx (Member)

also i'm having some issues lately. CTR/CR have dropped and getting 20-50% clicks discrepancy between fb and p202 last few days..all are dating offers.


02-09-2012 06:14 PM #18 blackberry (Member)

I am seeing 50% CVR drops since last week.

what is everyone doing to get around this? or is everyone just taking a hit without taking action?


02-09-2012 06:46 PM #19 inversion (Member)

Quote Originally Posted by blackberry View Post
what is everyone doing to get around this? or is everyone just taking a hit without taking action?
I took the plunge to start advertising at POF. :-)


02-10-2012 01:37 AM #20 blackberry (Member)

so I did more research and my CVR drop was due to used up targets, and and CTRs are dropped slightly, but am also seeing slightly lower CPCs and more volume... FB trying to make more money for the IPO


02-10-2012 10:42 PM #21 kokofai ()

CR dropped dramatically on my side. Even on my international dating campaigns on Fr, it, ESP, de... All suck...

What's wrong with Facebook traffic lately? Someone must have changed...

I hate this most when you rely solely on one single traffic source and it gives you problems...


02-11-2012 03:36 AM #22 mgrunin (Member)

Noticing up to 3 ads on pages with pictures.

Btw my CVR's are back up but CTR's are still low.


02-11-2012 05:14 AM #23 mgrunin (Member)

I do love that there isn't a single ad on Facebook being shown at the moment.


02-11-2012 05:44 AM #24 corp (Member)

Quote Originally Posted by mgrunin View Post
I do love that there isn't a single ad on Facebook being shown at the moment.
Yea, same here...


02-11-2012 06:29 AM #25 blackberry (Member)

was that a temporary glitch? I am seeing alot of ads on FB right now


02-11-2012 01:54 PM #26 davajj (Member)

I'm having no problem seeing ads (Europe).


02-11-2012 10:30 PM #27 caffeineclicks (Member)

just found this thread
*bump*

campaigns fell from 100-150% ROI to 30% ROI... requiring LOTS of work to maintain
CTRs now cut in half...


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