Home > Technical & Creative Skills > Tracking Campaigns

---

Landing Page Genius - Multivariate LP Optimization (54)

---

Hi,

Not sure if you guys already know but Mark from CtrTard.com has released a pretty awesome Landingpage Optimization tool for Prosper202/CPVLab.

I was one of the beta testers and helped him to improve it. I only tested it with prosper so i can't give any review about using it with CPVLab but i was able to improve my ctr/cvr and thereby my roi on pretty much every campaign by using it.

It goes far beyond the simple A/B testing as you can pretty much test as many variations/combinations as you want. Also it's pretty easy to setup (only took me about 15 minutes).
I've used Visual Website Optimizer in the past and besides being very expensive if you do volume i often had problems with their conversion tracking because it wasn't accurate sometimes.
Landing Page Genius is directly integrated into prosper so you have everything in one place.

It allows you to test pretty much anything from text, images, buttons, colors, borders, CSS styles, audio clips, audio and video players, javascript, dynamically inserted keywords, dynamic geo data like the visitor's city, state, or country, and more. Literally anything.

Also Mark is a top notch guy so if you need any help with the setup etc he's always there to help/assist you.

Here's a video about LPG:



LINK: http://www.landingpagegenius.com

Tip: Use it in combination with ClickHeat and you have an extremely powerful tool.

EXCLUSIVE DISCOUNT FOR STM MEMBERS
GET 25% OFF
BY USING THE FOLLOWING LINK:

http://landingpagegenius.com/lpg/stm-member-discount

Don't share this link outside of STM!

PS: I don't get any compensation for posting this. It's a honest review and i thought this tool could be very useful for STM members.

---

I'll second the review, I bought it after seeing the ad in prosper and I think it's absolutely brilliant. Simple, affordable, easy and very effective.

---

Looks really great, anybody has used this with CPV Lab? I just see Prosper examples and I would really like to see how the data looks with CPV Lab...

---

I don't use it currently with CPV Lab but I have set it up to see how it works and it's piss easy. Just a slightly different way of setting up the campaign.

---

Looks juicy. Split testing can now be fun

---

I havent tested this script yet but it looks good from what I have seen.....there was a similar product like this that I used in the past....that did php includes on lps with taguchi testing and it did help lower the costs of testing

---

i'll ask Mark later if he's willing to offer a discount for STM members..maybe i can work something out.

---

ABT = Always Be Testing

---

oh ya, i bought this about a month back, and no bullshit made the money back within the first few hours. mark did a really good job on this tool, his support is awesome. +1 for this

---

same here been using it w/CPVLab works great... essentially the variables are passed as Tokens in the reports...

---

---

Awesome. This is exactly what I need right now. Can't wait to test.

---

Hey guys , been using it for a month and it's great.

If you are going to buy it , hold on , will try to get a discount for all STM members.

---

I will definitely be getting this.

Once everyone who will be getting this has had the opportunity, let's do a webinar on multivariate testing. Not on any specific software platform, per se, but conceptually how you need to think about things differently, best practices to get the most out of your tests, when to stop testing, etc.

---

great idea!

---

VWO helped me boost my CTR, on one campaign, from 7.1% to 63.4%. Which was when I realised the gold in multivariant testing.

I'll take a look at this ....

---

It's does pretty much the same..i've used VWO too in the past but had problems to track conversions properly and it can be very expensive if you test larger volumes. For example i've tested around 200k visitors with LPG....if i would have done that with VWO i would have paid $250+/month. For LPG you only pay once and you can use it a lifetime with an unlimited amount of visitors. So for me the price and the direct integration into prosper are the biggest benefits.

---

OMG!!!! I HAVE BEEN LOOKING AND DROOLING AT THIS FOR THE PAST 5 DAYS BEFORE I SAW THIS THREAD!!!
I hit up the Dev on his website for questions less than a day ago (I'm anxious lol), but yet to have an answer from him, I'm sure hes CRAZY busy!

Maybe I can get my answers here?!
*Gasp* Here goes!...

I work 100% with Wordpress... So obviously my question would be... Can this work with Wordpress???
If no... then will there/is there a solution coming soon? or maybe a work around?

If not, I STILL totally see the value in this anyways! just split test and then recreate the best page in wordpress... simple! BUT doing that does not factor in the CR of the themes, widgets and layouts that is typically in Wordpress... saying that. would there be a way to recreate those factors in the HTML setting that LPG works in?

Honestly if LPG could somehow make it work with WP, it would save TIME and money for all of us!
but whatever, I'm hooked!

As far as the discount is concerned I was going to wait a month before I purchase because money is really tight as of late, but if you can provide a decent discount, I will pull the trigger and Purchase TODAY!... FOR SURE.


-Tallon

---

If you use it in combination with prosper/cpvlab i don't see any reason why it shouldn't work with wordpress..but i would ask mark to be 100% sure.

---

Awesome dude!
Thanks for the PM (Im not as 10 posts yet)
do me one favor more, wont you?

Could you notify me about that discount when it's ready, I'm chomping at the bit to get LPG today.


-Tallon

---

i'll post it here..just visit the thread from time to time..

---

looks cool but i read besmir's post on here and it literally does the same with php code.. not to mention it was free..

---

whats the name of that script?

---

http://stmforum.com/forum/showthread...ents-with-P202

To me that above is the same? Only problem is it gets confusing when you want to rotate a bunch of different elements, but in reality I wouldnt test 30 different buttons anyways...


Also: Another good point he makes is that people really shouldnt be testing 30 different landing page variations anyways, unless your sending a shit ton of traffic because it will be hard to get proper results..

---

Thanks, ill check this later, subscribing.

---

Yes, you shouldn't be testing 30 LPs. But, if you can test 30 elements using only 5 pages, you get the best of both worlds. That is what good MVT does for you - it allows for you to test a lot of stuff simultaneously to find out which elements have the most impact.

Here's another way to look at it.

If you have 12 images and 3 titles you want to test, you could test 36 ad combinations and see which one does best.

Or . . .

You could do something like this:

Image 1 - Title 1
Image 2 - Title 2
Image 3 - Title 3
Image 4 - Title 1
Image 5 - Title 2
etc.

Now, you only have 12 ads. And when you get the results, you can combine the data on the titles to get the best of the 3.

So you may discover your best Image-Title combination without actually running that ad in the first place.

Essentially, MVT speeds up your testing process, if you do it right.

---

Man, I wish that CTR Tard guy was in this forum, seems like a super smart dude.

---

30+ Pages at once is CRAZY, the whole point about split testing is for Optimization of your LP's.
The First test should be around 5 pages like "Inversion" said. but when you find the winning page, you then test 5 more variants of that winning page with "SLIGHT" differences, NOT a Complete new look/content, Because you already (atleast you should have) did that with the First Campaign.

so it should look like this:
1) 5 LP (different layouts, looks, content on "EACH" LP)
2) Track Which page is the best from 2000 (depends) page impressions split across the 5 LP's.
3) Take the Winning LP, keep THAT one the Control (dont modify it) then duplicate that winning LP into 4-11 more copies.
4) Change Something Different on the 4-11 copies you made. Something that is different, like a color, Bold your Title, add reviews, new graphic, etc.
5) Track which page does the best. Rinse and Repeat Steps 3-5.

So then, guess what! after rinsing and repeating a few times you could have tested up to 30 LP's or more, each time Efficiently Optimizing each LP Group until you have your Pearl of a Landing Page.
but if you just create 30 LP's from the beginning, then your basically throwing pasta at the wall, your just looking to see what sticks. which is a big gamble in my opinion. and the worst part about that, your not optimizing efficiently.

So back on Subject: LPG could be used for both methods.
LPG is a tool, if you use it the wrong way your going to smash fingers. haha I like smashing fingers
Use it the write way, you build a Home!




-Tallon

---

I just signed up for LPG and was a bit annoyed to find (after signing) that the license can only be used on 5 domains...I use a ton of domains each year for various verticals and 5 domains makes it difficult..

Also, each domain license has to be applied for and approved by the LPG support team...so there's a bit of a waiting time as well before you can run your testing...

But Mark pinged me this morning and explained his reasoning behind the domain restriction...and that domains can be added/replaced...so I think it should be fine.

Definitely looks like an outstanding product!

---

^ it works on subdomains w/out issue.. plus mark is a nice guy I'm sure he can be contacted via support and ask to take one domain out/replace/etc.. domain activation during normal business hours is pretty fast..

---

I am using it, seems to work with no problems.

---

Bump for an epic win.

This would be worth it if all it did was make it so you didn't have to add so many damn landing page variations in your tracking and copy the codes back out...

But the actual multivariate testing on the fly is INSANE. Solid pickup.

(Had a camp with 8 landing page variations, ran 1800 clicks, 1 conversion... Woke up today, analyzed my data, got this and focused my testing around my winning angle... 1 conversion within 3 bucks spend. Wooooot!)

---

Definitely a tool any serious marketer should consider buying. I live by it. It will save you time and money. Guaranteed!

---

Anyway this can be used to optimize banners?

---

When you use it with CPVlab, you take the LP url as destination url right ?

the snippets rotate, but I dont see anything in CPVlab. help appreciated.

EDIT: it work but not from my local ip, which is NOT in the CPVlab blocked rules..strange.

---

Hey Mark,

would it be possbile for you to build a p202 version that is comptible with the STM Mobile Tracker?

---

Anything's possible with time and money

---

Hey Mark (or anyone for that matter),
I just setup LPG with CPVLab and am running into a bit of a problem on setting up the campaign.

The instructions say to give the ad network the url: http://yoursite.com/page.php + the string ?keyword={KEYWORD}

and to NOT use the CPVLab url:
http://yoursite.com/base.php?c=2&key=e2600cd826b436f2d5d751aa42994284& keyword={keyword}

but when I do this, the http://yoursite.com/base2.php links (offer links) do not work, because the user is not entering the site via the CPVLab url.

Can anyone clear this up for me? I'm sure I'm missing something.

Thanks.

---

A couple of things to check.

Have you put the code in the campaign set up page for "Step 2b (optional): Add Code to Landing Pages to track direct traffic
" on your landing page? If not, do that.

If you have done the above, try adding "www" to your base2.php link

---

Thanks for answering. I do have the Step 2b code on the page. I added "www" to the base2.php link and still doesn't work.

Below is the code I'm using. Can you see anything wrong in there?

[PHP]<?php
$snippet_a[1] = 'apples';
$snippet_a[2] = 'oranges';
$snippet_a[3] = 'bananas';
$snippet_b[1] = 'peas';
$snippet_b[2] = 'carrots';
$snippet_b[3] = 'broccoli';
$snippet_b[4] = 'squash';
require_once('lp-genius.php');
?>
<html>
<head><title>My Favorite Foods</title></head>
<body>
I love to eat ##snippet_a##.
<br><br>
But I hate to eat ##snippet_b##.
<br><br>
<a href="http://www.mysite.com/base2.php">CLICK HERE</a>

<input type="hidden" id="hidLocation" value="http://mysite.com/" />
<script type="text/javascript" src="http://mysite.com/landing.js"></script>

<img src="http://mysite.com/adck.php?c=2&l=1&r=<?php echo(base64_encode($_SERVER['HTTP_REFERER'])) ?>" />
</body>
</html>[/PHP]

---

I'll be honest, I'm all out of ideas. Hopefully someone who knows will be along soon.

I would just try it in another browser or ctrl+f5 now you made the www change.

Good luck and sorry I couldn't help

---

http://landingpagegenius.com/lpg/support

---

You shouldnt have to add www.

I set this up last week and thought I was having a similar issue, the problem for me was that CPVLab uses cookies for each IP address to register clicks as a unique user, so if your testing your page yourself you likely won't see any clicks because your ip address already has a cookie. Try clearing your cookies but even then you should only register one click. Best thing if everything else is set-up properly just launch a test campaign with $5 spend and see if it's working.

Your code looks ok so some other things to check, your LP is saved as .php file right? And in the folder that you have loaded your LP into on your domain you have also uploaded the lp-genius.php file into the same folder? you do that with every LP

so it looks something like maturedating_LP1(folder) > maturedating_LP1.php & lp-genius.php

---

Thanks guys, I got it working. Honestly I'm not sure what did it, as I did several things including re-creating the entire campaign. But it is working now.

I'm thinking it was just clearing the cache that fixed it, so if anyone else is having the same problem. Clear your cache and see if that helps.

---

Agreed.

How does CPV Lab do it where they only allow a limited amount of installs? I don't remember having to disclose my domain to them to install the software.

Can't it be done like that?

---

afair you do have to disclose your domain to CPV Lab, but that's only your tracking domain and not where your LPs are at.

---

Using LPG, love it. But have the following issue, that is probably a super simple fix.

When I set up LPG on a page, it starts sending the subid to CPVLabs as Keyword instead of Target. How can I get it to send CPVLab the sub as 'Target'?

thanks.

---

Allright, learning the ropes here as well!

So, what I don't fully seem to get is that how can we rotate and track different landing pages in one single campaign using cpv lab. The cpv lab's own rotator is not supposed to be used with lpg, it seems. Do I have to have a separate campaign for each landing page? No problem if this is the case, just curious if there is a smarter way... the lpg's rotator can be used to redirect to diff. pages, but in that case the tracking is "lost".. can't know which pages caused the clicks.

cheers,
lismos

---

Hey... anybody using this with new CPVLab 2.16? Any problems with installing it, as latest landing page genius seems to be just for 2.13

Thanks..

---

@Trustee i have the same question.Did you managed to get it working ?
EDIT: I messaged Mark and he said that it works with the latest CPVLAB v2.16

---

Allright fellas, im having trouble with LPG... CPVlab 2.16...

Creating a campaign for each LP... So that it has its own step2b tracking link..

Using the redirect to rotate LP's so that i can run several LP's at the same time..

Named : http://www.mysite.com/rotatorindex.php?keyword=$target" (i give this URL to my traffic source)

With the following content:

<?php
$target = $_GET['keyword'];

$redirect[1] = "http://www.mysite.com/lpgr3/index.php?keyword=$target";
$redirect[1] = "http://www.mysite.com/lpgr4/index.php?keyword=$target";

require_once ('lp-genius.php');
?>

lpgr3 and r4 both have their own step2b code...

My problem is as follows... THe pages display fine, rotate Headline, pics, button colors etc... But, there is now no tracking.. I cant see any of the headlines that caused conversions, or anything else... I just see the conversions in CPVlab... Which kind of negates the purpose of this awesome script...

Need some help if anyone has any ideas...

---

Short answer: Don't test multiple LPs at once. Test LPs against each other and then run LP genius on the best one.

---

Anyone know if this works with STM tracker?

---

I have quite a few returning visitors and LPG is not tracking them... Anyone experienced the same thing?

---

Home > Technical & Creative Skills > Tracking Campaigns