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Direct-linked CPA campaign is green, but EDP is less than $5, should I try CPM? (Pop) (4)

11-13-2021 02:28 AM #1 joseklos (Member)
Direct-linked CPA campaign is green, but EDP is less than $5, should I try CPM? (Pop)

Hello,

I am a beginner-level affiliate and I am trying to get to my first profitable month following this guide: https://stmforum.com/forum/showthrea...direct-linking

I've been running multiple CPA campaigns for HAKA offers and I've come upon an interesting problem:

One of the geos I've been targeting in a CPA campaign has been green over the last couple of days, making about $0.40 profit per day but the placements EDP is about $2.50

I learned in the 40 day tutorial that any campaign with an EDP less than $5 is not worthwhile, but what if I ran it as CPM with the segments that convert? Could that possibly increase the traffic volume and make optimization worthwhile?

11-14-2021 11:32 AM #2 larsometer (Senior Member)

I learned in the 40 day tutorial that any campaign with an EDP less than $5 is not worthwhile, but what if I ran it as CPM with the segments that convert? Could that possibly increase the traffic volume and make optimization worthwhile?
In my opinion every campaign that has at least 10% ROI is worth keeping if it runs on its own and does not need maintenance.

Why min. 10%... ?

Because you usually have credit card and currency exchange fees.

If you want to have more traffic you can increase the bid, broaden your targeting or try additional traffic sources & types.

Narrowing your targeting and only run specific placements could work if you have enough of them. If you only have 2-3 placements that usually won't work volume wise.

11-14-2021 12:24 PM #3 twinaxe (Senior Moderator)

I agree with @larsometer

In my opinion it´s not only about the daily profit but also about the work involved.

When a campaign can run without any maintenance it doesn´t matter if it makes $0.10 or $100 per day.

The daily profit becomes important when you put it relation with the work you have to spend on the campaign.

One more important point, to check the real profit don´t rely on the trackers stats for cost.

In 99% there will be a discrepancy between tracker cost and trafficsource cost because of trafficloss so to get the real profit take the revenue from tracker and the cost from the trafficsource.

11-14-2021 09:16 PM #4 joseklos (Member)

Thank you guys, that clears things up!

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