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Campaign with zero spend (5)


10-14-2021 04:15 PM #1 martinbe (Member)
Campaign with zero spend

Ho folks, I'm running a single offer in Iran, via mobile Carrier: Irancell
The campaign is running via PopAds ans since i started (3 hours ago), the ad spend is ZERO.

What I should do, keep it run or change the offer?
Bemob says 19 visits


10-14-2021 05:50 PM #2 vortex (Senior Moderator)

The volume you get is mainly dependent on two things:

1)The amount of available traffic on the platform, and your targeting restrictions.

According to https://www.popads.net/traffics/inventory, Iran has around 90k unique daily impressions available.

A large part of that would be wifi, with the rest being carrier (3/4/5g). Within carrier traffic, Irancell has around 40% share of the market.

Plus you may have applied other targeting to the campaign - perhaps only mainstream (non-adult) traffic for example.


2)Your bid.

When you bid higher, you tend to get more volume. So if you've weeded out the worst placements at your current bid, it may be worth it to test higher bids. Some of the best placements have lots of people bidding high for traffic, so by bidding low you may not even get traffic from them. But of course, by bidding higher, your cost increases as well. This is why campaign decisions aren't cut-and-dry.



If you start a new campaign, and specify Iran as the country and Irancell as the carrier, and bid a crazy high amount (e.g. $1 per impression), you'll see the total traffic available to you for that targeting as 36k impressions per day:



Of course, as you apply more targeting restrictions and bid more reasonably, that number will decrease.

So with your current targeting options and bid, what does that number (estimated daily impressions) look like?



Amy


10-14-2021 07:08 PM #3 martinbe (Member)

Thanks Amy, this is Golg, thanks thanks.
I'm learning so much. Thank you.

This is my projection with actual settings and yeah, I just noticed how this graph is important!!! Thanks!


10-14-2021 07:15 PM #4 martinbe (Member)

So I did a different setup but the numbers are still the same. I think it's because I selected only "all" arabic languages because the offer is in Arabic.

Only: cellular since it's a mobile offer. Your option includes all the languages I think.



Only the queue position changed.

Any advice please? Should I target all the languages?


10-18-2021 05:02 AM #5 vortex (Senior Moderator)

Sorry I missed this post!

Just answered the question about languages in another thread: https://stmforum.com/forum/showthrea...ific-countries



Amy


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