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How to do niche research properly for an affiliate focus website (5)

10-08-2021 06:12 PM #1 martinbe (Member)
How to do niche research properly for an affiliate focus website

Hi folks, I was wandering if there is a "proper way" to make niche research.

Let's say for sake of this example I'd like to build a niche website for soccer shoes. How can I validate my niche idea? How can I "know" that i'm choosing the right and profitable niche (based on amazon aff.)

What I think is correct to do is the following, please correct me if I'm wrong, missing something or can implement something else.


  1. I go to Google trends and check if that keyword has some potential in the target country, let's say US. Let's say the avarage score in 75, would that be a good choice?
  2. I go to Seo tool like Ubersuggest or Semrush and check for the traffic for that keyword and related keywords + question searchers
  3. I go to answerthepublic.com and look for other questions related to that keyword, if i find some good ones, i'll check them as described above
  4. I go to amazon.com and check for the best selling product
  5. If all sums up correctly, this should be a good niche, than I can start to write articles around that niche, etc. (Seo and copy work).


Is this process correct? Am I missing something?
Thanks folks!

10-09-2021 08:57 PM #2 vortex (Senior Moderator)

Quote Originally Posted by martinbe View Post
Hi folks, I was wandering if there is a "proper way" to make niche research.

Let's say for sake of this example I'd like to build a niche website for soccer shoes. How can I validate my niche idea? How can I "know" that i'm choosing the right and profitable niche (based on amazon aff.)

What I think is correct to do is the following, please correct me if I'm wrong, missing something or can implement something else.


  1. I go to Google trends and check if that keyword has some potential in the target country, let's say US. Let's say the avarage score in 75, would that be a good choice?
  2. I go to Seo tool like Ubersuggest or Semrush and check for the traffic for that keyword and related keywords + question searchers
  3. I go to answerthepublic.com and look for other questions related to that keyword, if i find some good ones, i'll check them as described above
  4. I go to amazon.com and check for the best selling product
  5. If all sums up correctly, this should be a good niche, than I can start to write articles around that niche, etc. (Seo and copy work).


Is this process correct? Am I missing something?
Thanks folks!
All those would be great to look into!

I'm sure you can find at least 100 more things to do for niche research - I'll just add a few more off the top of my head:

-Look up stats on the niche, major products in the niche and corresponding pricing and annual sales, how much the market is worth - this would give you SOME idea on whether the niche is even big enough or not.

Of course you'd then gauge competition separately, but the bigger the niche, the easier it is to get a big-enough slice of the pie.

-Identify your target demographic, and find stats on that. Again, that will give you an idea on how big the pie is.

-Only if you're planning on running paid traffic to the site as well: Make sure you know how you can target your target demographic. Different advertising platforms have different targeting options. You may only be able to reach your target demo on certain platforms. It's also possible that you may not be able to target your demo at all - in which case you would either rule out the niche for paid traffic, or identify additional audiences that CAN be targeted on ad platforms.

-Make a list of the sites you're wanting to model after - not necessarily the biggest or best that may have taken many years and a ton of work to get to their current state, but sites that you feel you have a shot at "replicating".

First: Check to see how much work/promotion is CURRENTLY being done on each site - if a site is dead you'd obviously not want to model yours after it, and if you're seeing a lot of dead sites in the niche, then the niche may not be easy to monetize profitably. See how much content has been added to the site recently. Go to their social media pages to see if there are frequent updates recently. Look for signs of outdated info/pages and non-functioning website elements.

If a site looks good, then research the hell out of them and take notes.

Use SEO tools to find out what kinds of keywords they're ranking for. Make a list of the products/offers they're promoting. Note any ads they're displaying. Identify all monetization methods. Note down sales tactics, including unique selling proposition and selling angles.

Set up a separate email for this research. If a site has a mailing list or something, subscribe. If they're selling something, buy it to enter their customer funnel. You'll get all kinds of emails. Wade through the emails you receive to see how they're monetizing their backend.

There's really no need to reinvent the wheel. There are so many sites online these days. It can be great to tap into an untapped niche, but the corresponding risks would also be greater. It would be way easier to just tap into a proven niche, and copy the best to get a slice of the pie. At least that would be my opinion.

(BTW Here's a method I use for sniping easy-to-rank-for keywords: https://stmforum.com/forum/showthrea...-Sniper-Method

A bit old but the same approach should still work - just maybe even the "easier" keywords are taking longer to rank now than before.)



Brain is a little dead right now - when I think of more, will come back to continue the discussion.

Of course, in the end, there's really no knowing whether a niche will back out for you or not. But the more positive signals you can find, the greater the probability of success.



Amy

10-09-2021 10:12 PM #3 martinbe (Member)

Quote Originally Posted by vortex View Post

-Make a list of the sites you're wanting to model after - not necessarily the biggest or best that may have taken many years and a ton of work to get to their current state, but sites that you feel you have a shot at "replicating".

First: Check to see how much work/promotion is CURRENTLY being done on each site - if a site is dead you'd obviously not want to model yours after it, and if you're seeing a lot of dead sites in the niche, then the niche may not be easy to monetize profitably. See how much content has been added to the site recently. Go to their social media pages to see if there are frequent updates recently. Look for signs of outdated info/pages and non-functioning website elements.

If a site looks good, then research the hell out of them and take notes.

Use SEO tools to find out what kinds of keywords they're ranking for. Make a list of the products/offers they're promoting. Note any ads they're displaying. Identify all monetization methods. Note down sales tactics, including unique selling proposition and selling angles.

Set up a separate email for this research. If a site has a mailing list or something, subscribe. If they're selling something, buy it to enter their customer funnel. You'll get all kinds of emails. Wade through the emails you receive to see how they're monetizing their backend.

There's really no need to reinvent the wheel. There are so many sites online these days. It can be great to tap into an untapped niche, but the corresponding risks would also be greater. It would be way easier to just tap into a proven niche, and copy the best to get a slice of the pie. At least that would be my opinion.




Amy
Agree 100% and yeah great inputs here! Thanks a lot!

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10-10-2021 10:38 PM #4 matuloo (Legendary Moderator)

You mentioned a few good methods, vortex added more... I would like to add one more that I think is really good when assessing the value of a niche: Check the CPC prices in google ads for the related keywords. High value niches pretty much always do have expensive CPC rates for the keywords that have something to do with it.

10-10-2021 11:40 PM #5 martinbe (Member)

Nice one! Thanks

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