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Analyzing domain/websites to buy (12)

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Hi,

I have limited knowledge in SEO, following some guides especially this one youtube.com/watch?v=WTi8b01YJXE to buy a domain/website for SEO for the first time.

Just wondering which of the candidates would be a good fit if any? weloni.com $1300 (0 traffic, DR:27), LivWhole.com $280 (0 traffic, DR: 10, TF: 7)

My niche: ecom for functional fashion related to weight loss

1. weloni.com has a bunch of google.com and international google properties(e.g. google.co.jp) as referring domains. What does this indicate?
https://social101.tinytake.com/msc/N...N18xNzY2MDU0Mg

2 weloni.com has backlinks from spammy looking sites like this https://wait.la/spy-237.htm and has Chinese anchor text. So it means the site is probably not worth buying?
https://social101.tinytake.com/msc/N...NF8xNzY2MDUzOA

3. LivWhole.com was live from 2009-2020 according to archive.org but was created on 2021-01-31 according to WHOIS. Does this mean the site may have been deindexed or lost its SEO value?

4. Sometimes Ahrefs shows 0 traffic even for websites with lots of traffic e.g. https://social101.tinytake.com/msc/N...OF8xNzY2MDY0Mw
How's this possible?


Thank you.

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Hey,
First, it might be interesting to group your questions in a SEO follow along. That will be helpful for you, and for others that might follow a similar path.


weloni.com DA 32 / PA 28 / CF 18 / TF 0

1) I don't know where you took that from.

2) Yeah, lots of spam, TF is 0 where is should be around 10-20 for a normal backlink profile. I won't buy it, because lots of cleaning to do. With TF 0, probably worth 200-300 USD, while normally 400-500 USD. Name is ok, so if it fits your product, why not take the time to clean.

3) livwhole.com DA 19 / PA 20 / CF 10 / TF 7
Worth around 150-200 USD
A website does not instantly loose its value, it decreases over time

4) Sometimes tools like Ahref have a site using them for stats and they have precise metrics due to a pixel on site. But in general, all these tools are estimating the traffic a site might get. Compare with Similarweb when in doubt. I have 1.7 million monthly visits.

Just a note: my price estimations are for the naked domain (no content) based on the metrics only. Of course, if it is a nice brandable name, an english word, or if is is 3-4 letters .com, price will be way higher, even without SEO.

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1) I got that from the Ahrefs referring domains feature. Any insights you could kindly share?

2) Just to double check, does weloni.com seem better than livewhole.com for SEO as long as I could disavow the spammy backlinks?

3) what would the time frame look like for the decreasing SEO value after the domain's creation date renewal?

Does the domain's age get evaluated based on the WHOIS record or the wayback machine archive provided that the older a domain, the higher it's valued when flipping?

4) Any other tools you use to cross reference? which ones are more reliable? I saw a few people on STM saying how inaccurate Similarweb is..

Congrats on your success with monthly 1.7 M visits. That's huge. Which course/resources for SEO contributed to your success the most?

Fyi I'm a newbie just trying to digest as much info as possible following Matt Diggity and viperchill.com I just discovered thanks to you.

5) what's a good formula to estimate a fair price of a domain?

As always, thank you for your thorough advice and awesome feedback, @jeremie.

Yea that's a good idea to create a followalong onward.

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You're overthinking it and not taking action.

1. Disregard it
2. It also depends of your branding + the relevance of the search. But from the SEO point of view, yes, the higher the values, the better.
3. 1 years 4 months 9 days 7 hours 5 minutes approximately. Seriously, don't overthink it. You are in that game for years if you want to break through in the US market on a highly competitive keyword. On the opposite side, i asked one of my trainee to write a 5000 words piece of content about a specific visa in a specific country, targeting a long term keyword with 40 searches a month. It is not much, but one client for that specific service is worth 1100 USD to me. The article was ranking on the first page of Google the next day, and was first in 2 weeks. The site has a similar ranking as LivWhole, but is highly relevant in the niche.
4. No.

1.7 million is not my website. It is the value i get from Similar Web for the site you indicated
5. Look at comparables on https://seo.domains

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You can use this thread if you want. Just tell me the title you want and i will update the thread.

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Can you please help advise the correct process to clean spammy backlinks?

I saw a YT video that recommends simply disavowing the spammy backlinks using the Google tool and just noticed that other SEOs like Matthew Woodward recommend different ways to do it (e.g. emailing webmaster or using tools, services that cost anywhere from $100+/mo) which seems time consuming or more costly than buying a clean domain that is a bit more expensive?

Thank you @jeremie

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I think "Newbie (first campaign): niche web site" may be ok for now as things are still not undefined well enough to make it more descriptive. Thanks.

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Start with a rather clean domain and avoid those with spam links. That way, you won't have problems or face penalty along the way to rank it.

The way to clean is to have them removed, so you can do it yourself, or hire someone to do it for you. That depends of the budget.

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Can you please help clarify the right way to clean them? Is just disavowing the spammy backlinks using the Google tool gonna work or I need to have the webmasters of the spammy links remove it manually?...

It's hard to find a brandable aged domain with good SEO values so I'm wondering if it'd be a good idea to build a content site for SEO on the not-so-brandable aged domain, and then add links in content to offer pages on a separate brandable domain?

e.g. teethwhiteningreviews.com - a content site about teeth whitening with a link/banner to my own branded site and affiliate sites including competitors' sites, ads with ad sense
snowwhite.com - my own branded ecom site that sell teeth whitening kits

I'm wondering if this would make sense in terms of both SEO and monetization, increasing the value for flipping, and which brands implemented this successfully if any?

If so, would I need to host the sites on separate server to avoid any issues like penalties?

Thank you.

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Ideally, I try to get them removed. If not, I disallow.

There are a few interesting ones with DA 15/30 on seo.domains for 200/500$, which is more than enough to start. Filter by category Fashion.

First question is: does it make sense to write about the niche. Do people need information about the product to decide? See my post here for more details.
Most brands write content on their own site, so that they get the long-term benefits of their SEO work.

In theory yes. But not necesarily if you have one or two sites. Google is after big networks. I have all my websites on CloudFlare/CloudFront and it is not a problem. Just create various CloudFlare account to have different CDN servers.

What I would do is make some ads to test the water. Is your potential client interested in the product? Only when I have validated that, I would start doing SEO. Otherwise, you may end up taking 6 months to do something and realize there is no interest in the product. If you can't find a brandable that you like with SEO value, then go for a new one. It will take you a bit longer, but with a good strategy, it is not that difficult to reach good rankings in a not too competitive niche.

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When I googled the niche keyword, 5 out of 9 sites on the 1st page are ecom sites(product/category pages) including Amazon ranked at the top #1 ,2, probably because this is a relatively simple low ticket($30-60) product that people are looking to buy without reading articles. And I saw little or no related keywords that include 'how to' or even 'reviews' according to the Google keyword planner. Most related keywords are product related words.
In this case, what's a good SEO strategy especially for onsite optimization when articles may not be something people are looking for?

Fyi, I found this niche has relatively low competition and decent traffic volume(300k/mo according to Google keyword planner) based on Ahrefs(25), Moz(39), Ubersuggest(62), KW finder KD metrics.

I thought it'd be a good idea to get things rolling and start building up something more stable, sellable with SEO while running paid ads and dealing with bans...
And now it seems cheaper and easier to create/automate blogs with blog writing AI tools?!

Just found a decently brandable domain $450 - DR 14, RD 306 https://social101.tinytake.com/msc/N...Ml8xNzcwMjg5MQ
The organic traffic dropped almost suddenly around Jan 2019 even though the site was live until Feb 2020 according to archive.org, and it redirects to domain.com/cgi-sys/suspendedpage.cgi
It says "Got an HTTP 302 response at crawl time, redirecting to...".
What could this indicate?
Fyi the product is fuctional, more like an activewear related to weight loss. So I thought a weight loss domain may be more suitable than a fashion domain...

As always, thank you for sharing your insights!

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The user intent with your keyword is ecom site. They want to see products, so Google is showing these sites.

Why not starting to build an ecom website or maybe just a lander, running ads to see if people love your product. If so, you can get links to your page through reaching out specialized press, or blogs about weight loss. It will be easier if you already have a good product.

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