Running push/pop to my own offer in the weightloss niche (german speaking markets) (13)
Running push/pop to my own offer in the weightloss niche (german speaking markets)
Hello!
I never run any push/pop traffic before.
I am planning on running pop/push traffic to my own offer and would like to know if there is anything I should pay attention to in specific.
The offer is a weightloss info product in German.
Any advice on where to buy traffic and what to pay attention to?
The landing page is a quiz funnel leading to a VSL that is roughly an hour with an upsell VSL that is around 10 min.
I don't think using quiz landing page to weight loss offer might work in 2021. Had you done this in 2018, maybe it might have worked. I don't think it will give you a positive ROI.
Maybe try to capture email leads thru this quiz landing page and then sell thru email marketing.
Or maybe find some new landing page on spy tools for weight loss.
Weight loss is a very difficult niche to master. If you are starting out new(to paid traffic) with weight niche, the chances of success are very low.
Still all the best to you.
Originally Posted by Rhino
https://vshred.com/sp/survey/survey-aka1/
Yep, that Keto Diet Clickbank one is killing it with quiz>vsl too... same with Kinobody on YouTube (though that's a whole different target demo obviously)...
I don't want to discuss the ad angle since I dont see this as a problem.
My VSL is around an hour, what I would like to know if pop/push is even the right traffic platform?
First of I will get a few friends of mine to set up an Ad account on fb and I will access it with my BM. Let's see how long I will run there, will do my best to be super compliant.
I have tons of experience with fb ads that is why I want to start there.
Then I was thinking I could try bing ads and native (revcontent) if pop/push is inappropriate for a clickbank type of vsl. What are your thoughts?
I am a total beginner at these traffic sources.
As soon as I know which traffic source I will go (after fb) I will start a follow-along.
Originally Posted by styl3
Look at it like this: push/pops are rather intrusive formats, the users don't ask for a POP to fire or to get slammed with push notifications. As such, they respond the best to straight to the face type of ads that promise something everybody wants.
That's why sweeps/lottery work well on these traffic types, because pretty much everyone wants to get stuff for free.
Now, these types of offers are setting the prices competing affiliates are paying for traffic. Which means that in your case, even though you will see some conversions, the final prices might be too high for the campaigns to be be profitable. On the other hand, your margins are surely higher than those that the sweeps affiliates are working with, especially when you are working with your own offer, so it might work out in the end.
You will need to test it.
I really don't think clickbank nutra offers(with lame quiz landing page) wud convert on push/pop traffic(unless you have a very high budget to optimize or are running it on whitelist).
If i was you, i wud rather choose FB/Native over push/pop for nutra niche.
Originally Posted by styl3
Running push/pop to my own offer in the weightloss niche (german speaking markets)
Based on personal experience, straight sale rarely works on pop. The only exceptions I've seen are offers that have fairly high profit margins and high payouts, and/or offers of a highly scammy nature (and/or promoted in a highly scammy way).
The advantage of pop traffic is that it's probably the cheapest traffic you can find. But it has its disadvantages:
1)It's interruption marketing - it just pops up in people's face without them taking any active action - such as choosing to click on an ad. So the ad is annoying and most people would close it to return to their original activity (e.g. reading an article, downloading a torrent...)
For visitors in that kind of mind set, we'd be lucky to get less than a minute of their attention. So stuff that works best: Short and simple surveys, small game / spinning wheel / pick gift boxes to win a prize. Then hit them with a lead gen form of some sort.
So stuff like a weightloss offer with a long video - stands very little chance of succeeding.
2)Pop traffic is broad, i.e. not targeted to any demo or interests. So anything remotely niche, will not likely work on pop.
For weight loss products I would suggest Native, Push, FB (be VERY careful though about angles; and have new accounts at the ready), Youtube.
Adwords only if you're promoting what they allow:
https://support.google.com/adspolicy.../6339579?hl=en
https://support.google.com/adspolicy...to-weight-loss
Here are youtube's ad requirements for your reference (there's mention of weightloss):
https://support.google.com/adspolicy...10249050?hl=en
In addition, Pinterest and Twitter can work as well - I'm pretty sure I've seen weightloss ads on these platforms. And then there's TikTok (@ScottyG 's follow along is a must-read).
Just to point out why these other ad platforms would be way more suitable than pop:
-You can use ads to draw visitors in - make then excited and WANT to see your landing page and offer before they even click on the ad. This anticipation will provide them with the patience to read your landing page and/or watch your VSL. Whereas pop only shows the landing page. The ad is essentially an additional selling tool (and the first and arguably the most important).
-Most other advertising platforms have better targeting options than pop. Whether it be by age or gender or interest or keywords or whatever else - and platforms like FB allows for LLAs to be built and you can't get much more targeted than that. Pop on the other hand is basically just anyone and everyone.
Hope that has shed some light on your direction! All the best with that weightloss offer!
Amy
Sent from my iPhone using STM Forums
Thank you guys! Really helpful.
So I will skip pop entirely for now.
Regarding native and push: which traffic networks come to mind? I was thinking revcontent for native since it is more beginner-friendly.
What are your thoughts?
Also what do you think of email ads? Makes sense?
Any traffic network that comes to mind?
Hi styl3, you can try our Push traffic at Noviclick.com! I can help you and give you some tips with setup your first campaigns. Some things that are important:
- Good landing page
- Use the right angle
- Setup a Facebook pixel and Google Ads pixel to track your data.
For example: When you run a push campaign you can collect data to retarget on Facebook or Google.
My skype: jaerts92
We recommend paying attention to the approaches to making creatives.
These ones show nice results in 2021:
• Before/after creatives with real photos of people who lost weight.
• Using famous types of diets (for example, keto).
• Using photos of people with the products you sell.
• Making creatives with figures (in the main images or in the text parts). It can be the number of kilos users may lose, for example.
Originally Posted by styl3
For Native: Revcontent could be a good place to start - it's requirements aren't as stringent as Taboola/Outbrain.
There are a number of follow-along threads where you can pick up good tips on native - do at least check out these two:
https://stmforum.com/forum/showthrea...thing-paid-ads
https://stmforum.com/forum/showthrea...ead-guaranteed
As for email: I don't know of a network where you can get email traffic, and I don't remember any decent threads on the topic I can refer you to. You can always google "rent email lists" and "solo email ads" and do some reading.
Best of luck with your weightloss offer!
Amy
Originally Posted by vortex
PowerInbox would be perfect for an English offer as its got some good native and email inventory, but I don't think they have anything in German unfortunately...
Outbrain might be worth trying if your weightloss offer is super 'whitehat', as it were... probably a long shot still on getting approved but worth a try perhaps...
And then as far as push goes I'm not sure... I imagine there must be tons of German inventory if you know where to look though...
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