Oh Fuck.
Now I've done it.
I fucking started another Follow Along. I promise to give your money back on this one too. And you'll still be more profitable than me.
Who the fuck jumps from Pops, the cheapest traffic on the planet, to Native, the most expensive traffic on the planet?
I do.
No one ever accused me of being smart.
First, I'll clear up 3 things about Native for you right now:
1) It's fucking expensive.
Really. Fucking. Expensive.
You thought that $0.05 CPC you were paying for US/DE on push? Fuck that, you're paying 10x or more on Native.
2) However, the quality is really good.
Even with my shitty lander at 10-15% CTR in the US, the consistent CR on some placements is like 10%. Overall CR is 2-3% and that's including all my shitty placements of 0%. You'll see below.
3) It's fucking expensive.
So, let's take a look at how much damage I was able to do in two weeks.
If you care about the offer, it's the $14 auto insurance one everybody and their dog is running. You know the one.
First, we'll check Revcontent. The 'easier' of the two.
I should note that I created an account there 2 years ago, never used it and it got deactivated. So when I tried to create a new account, it got flagged and I couldn't add any payment methods until I proved I wanted to blow tons of money on dumb shit. I obliged and sent them $100 by wire transfer as a bribe. They accepted. Then all of my cards magically worked.
Anyway, some blood for you:

Holy Jesus, we are off to a fantastic start.
To be fair:

Some of these placements are profitable.
So the offer and my lander and my creatives do something. That's amazing.
Especially since I had to set up a special LP pixel for
Yes, I'm using
I also fucked up and accidentally put the Revcontent conversion pixel (not the lander click) on my lander as well.
So, the first few hours of hundreds of conversions (instead of visits) definitely fucked up some stats and probably confused Revcontent, Binom, theOptimizer, and definitely me.
Anyway, got that fixed and tried to go back to losing money. I also needed to change a small token in the campaign link.
Being used to Pops/Push the past few years, I just assumed: go change the campaign link on the traffic source. This is of course is the wrong thing to do.
So I did that, and the creatives went back to moderation. Not for a few minutes. Not a few hours. A few fucking days of re-moderation just to change a silly token. It turns out that Native sources have a separate section for tokens (like PPC ads) which automatically get tacked on your campaign link and you can edit them whenever you want without going back for review.
Well, shit. I guess we wait...
I wasn't losing money fast enough, so I decided to sign up for the next step up in draining my bank account: Taboola.
I only partly do this for your entertainment:

Taboola has a smart bid thing. And a pixel thing. And it knows your target CPA. And even if you block crappy placements with no LP CTR and no conversion at 1x payout...
It still manages shit like this:

To be fair, it does have some conversions. Even with my nerfed lander and creatives for Taboola Compliance™. Which. By the way, requires you to get rejected 5 times (1 business day each) before you can even contact them to find out what the problem is. No, you can't guess based on their posted rejection reasons. Want proof?

Too sexy.
I promise I did not use naked women to sell auto insurance.
Although, I personally might buy auto-insurance for myself if someone advertised it to me that way. But that's my problem.
Anyway.
A picture of normal people standing in line was too sexy. <--- You can only get this from someone working there and asking them wtf is wrong with your lander.
Anyway, just today it passed its initial smartbid testing stage and is now on to its scaling stage.
Scaling what? More losses? Who knows.
As of right now, Revcontent is way better (for me and this 'low' payout offer). But that may change in another week or two.
I must stress that without massive help from @platinum @jack_l and some tips from @iwanttofly the numbers above would be even worse.
Yes, I have been constantly bugging the shit out of them and complaining non-stop since the beginning of March. These guys know their shit and still take the time to help poor retards like me.
So back to Revcontent. I blocked stuff with low CTR. I used theOptimizer to daypart, it finally started to come under control and then... traffic dwindled down to $15-20 spend a day. That was weird.
So, I thought. Oh, maybe it's like push. Gotta start a new camp (this is partially true --according to certain smart people-- RC goes through a process on day 1-2 of scraping good placements to test for creative CTR and overall CR).
So, just as I was about to turn the RC camp off and start a new one:

Oh.
That. That's profit? What the fuck? Maybe I didn't break it as much as I thought.
What if I raise the bid?
Who is retarded enough to go from trying to pay 0.0001 CPC in Tajikistan to paying 0.75 CPC in the US?
A few people, but not many publicly 

Ok, maybe that was a bit too high. But still, weeded out a lot of stuff fast, and opened up some new placements.
Back to taming. Hopefully.
Problem is, I'm running out of Biden Bucks for this test.
So let's do a quick comparison.
The top is RC, #2 is Taboola, the bottom two were tiny RC tests I was messing around with:

Traffic started on March 8th, so about 10 full days of traffic (we don't count weekends in Lead Gen world).
Zooming out.... -57% overall ain't bad.
-43% on RC is even better.
Taboola is currently killing me with their quality traffic. Should I kill it and focus on RC only?
Or just let it run its course and let it bankrupt me for your pleasure?
I had a bunch of other questions about running Native and widget traffic and bids and placements and creative CTR etc. but I forgot what they were, so fuck it.
In any case, hit me with suggestions, tips, and jokes below.
And have a great weekend 
Lol that was one of the most fun reads I've ever seen on here. Very well done my friend!
Actually now that I look at them all together, I gotta say the Revcontent numbers don't look bad at all... for a brand new account with no existing blacklist that's pretty darn good...
If you can increase by 20% in ROI by blocking more bad placements, another 20% by optimizing the lander more (split-testing headlines, copy, image, etc), and another 20% by finding a higher epc ad, you would be in the green, and I think each of those variables can definitely increase it that much or more.
With that said, its your Biden Bucks not mine so not encouraging you either way!
Definitely between the two though I say focus on Revcontent. At the very least you'll be building a blacklist to use on future campaigns which is valuable in and of itself. Plus, if you find the perfect ad+headline+lp combination you can always port it to Taboola later (presuming they don't block it for being too NSFW
).
Also if you find a few good widgets on Revc with super high epc's, you can always bid them up and turn everything else down, and hopefully see some days in the green to let the overall roi 'catch up' a bit, before potentially raising the overall bid again to sift through more placements.
@jaybot, lol that was a hilarious read. Thanks for the levity and yes you're absolutely right Native traffic is fucking expensive as I myself have found running for just 3 days on Revcontent and Taboola. I'm bidding $0.60 on some widgets on RevC US traffic and getting a grand total of 0 impressions from those widgets (lol). Same story on Taboola but there atleast I'm getting few hundred impressions and even a couple of thousand imps. from 2-3 MSN placements but that's about it.
Also on Taboola, they gave me a bunch of push & apps traffic without me asking for it so half my daily budget was spent on them before I checked the stats on their backstage and blocked them.
I'm bidding $0.60 (smartbid) on a Life insurance offer paying $15, makes me wonder how people are making natives work for leadgen. This would require a pretty high converting/EPC offer, coupled with clickbaity ads, high CTR lander and running only on a handful of high EPC placements/widgets.
I´ll skip this one.
Still waiting for my money back from the last one but seems it was just an empty promise.
Hali!
I need to tell you something I may have forgot to mention:
Native is fucking expensive.
Weekly update:

I'm not sure if this counts as progress or not, but it feels like it?
Yeah, yeah, I still spend more on pops. That's not the point. Pops is like a fuckton of camps, offers, and traffic sources.
This is one offer, one TS (now), and two camps (now).
Dropped Taboola for now to focus only on revcontent. Taboola must be good for something, but it isn't this offer. Or this guy's bank account.
Camp 1 Widgets:

Camp 2 Widgets:

Lost some money due to Daylight savings time in New York and insurance agents taking Friday afternoons off. Leaving me with $4 conversions instead of $14. Fuckers. Totally my fault for not reading the fine print, but still.
I got a lovely revcontent rep now. She's really good at answering all my questions by copy/pasting links to the revcontent FAQ. And telling me to raise my bid. So par for the course
I would expect nothing more from my new account and pitiful spend.
Some Things I have noticed:
Opposite from Push creatives and FB, Native Text/Copy seems way more important than the Ad Image. Tested this a few times and my best text outperforms everything else regardless of image.
I'm down to two creatives/ads on both camps. I would do one, but I feel like the second one that gets little traffic would get lonely. Also. The algo tends to throw random traffic at it for some reason, maybe it knows something I don't. I'm really don't see point of having a bunch of creatives if one is doing the best. Does anyone run with just one creative once it's obvious that it's the best (so far)?
I'm not really sure a new camp is necessary for adding new ads. I'll test that soon-ish.
Every time I have a good day of close to break even, I raise the budget/bids and the next two days will just bleed from a bunch of new widgets. I'm assuming this is normal for new Native accounts until you've blocked enough garbage. I'm curious how this will change depending on vertical.
On that note. It seems like revcontent checks your daily budget at the beginning of the day, decides if it can fuck you that much, and then does its business to the best of its ability. If it hits your daily budget and you try to raise it, it will ignore you until you raise it the next day. Then it will fuck you tomorrow.
Until today, my original camp still beat the crap out of every iteration I made, not sure why I was bothering. Today, a new camp started to get some momentum and then... offer goes to shit payout mode until Monday. Dammit.
I miss running 24/7. I will probably start a different offer soon to compensate for that.
I also miss collecting push subs, US subs are worth a pretty penny, but I'm curious how much this will affect CR, so avoiding it for now, but wonder if any other Native masters are doing this as I've seen it in the wild.
Alright. Kids are asleep. Cigar is almost finished. Weekend starts 15 minutes ago.
So enjoy yours 
@jaybot Thanks for that insight about ad title having more impact that image.
And yes, based upon what people are telling me, what Maor said in the YT video I shared, and our own experience, I think the key to native is aggressively cutting placements. Maor even suggested cutting everything once you hit some threshold of conversions and effectively continuing the campaign as a whitelist of those placements.
Oh shit, it's Friday again.
A week goes by fast when you have a broken body clock.
Or when you're having fun.
And to be honest...
This:

Doesn't look like fun. So we'll go with the body clock.
Just kidding. I'm actually having a lot of fun.
And I have a broken body clock. So a week goes by like 4x as fast.
So this is NOT as bad as it looks.
You can actually knock $150 off of those massive losses due to some pretty shit widgets that I actually got a refund for (I lost $400 on all my camps due to some low-intent clickbait sites, but hey, I'll take what I can get).
So the good news is, my account spend is high enough that revc has opened up more sites to get traffic from. The bad news is, there are a lot of dogshit sites.
Also, if you look at just the offers individually, they ain't that bad:

This is the auto insurance lead gen. Getting closer to break even.

This is an ecom product for a very stable genius. Damn promising results considering I started it on Monday. And I don't have to worry about time zones or weekends.
The bottom two from the first pic I just started, they are higher payouts (ED and Solar lead gen), and I have no idea what the fuck I'm doing, so ignore those for now.
The $14 conversion and lots of loss was an extra auto lead gen camp that I dropped because I've decided for now: I really don't need more than one camp per lead gen offer. Revc is pretty robust and you can dick around with a lot of bids and creatives within one camp without breaking it.
And if you look at the past 3 days (excluding the rapey Monday), it's not that bad.

And if you look at just yesterday, it's quite good. It almost looked like profit.

Some other random things I've noticed:
revc pretty much decides which 2 creatives it's going to focus on early on, and it's up to me to decide which one sucks the least. Adding new creatives and pausing old ones doesn't break camps as much as I've been told. That being said, I'm down to like 1 creative on most camps now. Simply blows the others out of the water performance-wise, and the extra creatives just eat money for no good reason.
RevC bidding is kind of a mystery, but it seems it's way dependent on the vertical and the creative. For lead gen, you gotta have non-aggressive creatives, bid high and block shit sites asap before they eat your budget. For ecom, non-aggressive creatives and bid high, or, click-baity creatives and bid low <-- and then you will get completely different traffic.
The pace of Natives still sloooooow compared to pops/push. Native takes a day or two to even start. It's not as slow as FB (2 weeks of warming, feed posts, fanpage, etc.), but waiting more than 10 minutes to start a camp is still a big adjustment.
Still a ton of testing to do. It's a good thing I have pops and push actually making money to fund this weird experiment 
That's it for now.
Have a fantastic weekend and a Happy Easter! 
No. It's not a weekly update.
And no, it's not a 'I hit jackpot!!!!!111' update.
The best part of my follow alongs is their mine and I can do whatever the fuck I want with them.
Anyway, just wanted to post some loss porn.
Since that's what half of you are here for, I'm sure 
This is from the past 6 hours or so:

I know.
Vets will come in here and tell me you can't treat Native like other traffic and you really shouldn't test so much at the same time.
And now you know why.
That being said... that first one at the top is an offer I just started this morning. -30% off the bat looks purdy promising to me. And that was with all my camps getting hit with a bunch of new (crap) sites at the same time (hence all the overspending).
I think I shall drop everything else for now and focus just on that one.
Oh. Also.
I've successfully converted my first dick pill and several solar leads.
So I'm not a complete retard.
I just need to tighten up and stop blowing money on dumb tests.

If you can get either of those to work those are perfect, long-term, evergreen niches to run in!
How did I miss this thread? Now I know what's gonna keep me entertained for the next few months, keep it coming! 

Based on what we have talked and seen together, I'm under the impression that those promising sings in the beginning of a campaign on a new account are like a default setting.
Campaign shows good promising results > Little optimization > Account funding > Proper optimization > Campaign goes to shit.

It might a coincidence for sure though.



Friday Night! You know what that means:
Party Time.
Or, put another way, the weekly update to my Native massacre:

Now, now... it's not all bad news.
Most of the bloodbath was on Monday morning alone (in 6 hours or so, as I posted earlier):

However!
I'm not sure whether it was my AM taking pity on me and sending me a BL to stop blowing all my money on stupid widgets, or... I finally got some traction, or... it's just a bunch of blind luck, but today's stats:

Were much nicer.
3 different offers. All close to break even or better.
Let's hope this trend continues and I don't get fucked on Monday, as usual.
Have a great weekend 

6 hours, I only had such losses in such timeframe when I messed up a campaign setup.
But then I also had even worse numbers 
I certainly hope it wasn't some random luck and you're coming closer the something profitable. Looking forward to the next update!
Since it’s public, I’m totally going to spam this in all my Follow Alongs now. All two of them. Fuck yeah!
https://stmforum.com/forum/showthrea...ssons-by-Binom
or YouTube:
https://youtu.be/3O0wEQTvj5U
It’s totally worth the 10 minutes of your time and only slightly longer than having to read through this whole thread 
You worked hard all week. You did your best and now it's Friday-ish night.
Time to relax. With a glass of your favorite beverage. Perhaps a small hit of dopamine to loosen up those tense muscles.
You deserve this weekly update.
Honestly, you've earned it by now. So come on in... and enjoy.
The simplicity of Native is you really only need to see this weekly update:

To see how things are going overall.
Monday was shitty as usual (-$220). The rest of the week was up and down, but I should really mention today:

Was a little green. And that was with a new offer+camp.
But also that Tuesday:

Was XXX Green. That's probably a milestone.
So.
It seems like things are finally getting tamed. Not quite at the point where I can test like crazy without losing tons of money, but almost at the point where I can start fucking with different variables to see what can be improved.
Some things on my Todo list:
-Stop losing money.
-Test different headline and subheadings on LPs.
-Create visual clickbait on purpose with high CTR low CPC
-Add a modal exit intent script for desktop (anyone have a copy-paste for that already?)
-Start rotating ad images (on purpose) every 2-3 weeks
-Automatically adjust bids based on best converting times
-Make money.
It's a long list, but I think I can get through it 
Have a nice weekend.
By the way, don't forget to test adding push subscriber collection to your landing pages, if you are not running anything that's pure and wh as a baby. I'm talking about nutra, CDB, diet, you name it. Especially from T1 countries.
It's very important you test, not trust blindly, because sometimes your lp visitors may not like it and it can cause the cr to drop, but if they don't mind it you will get some super juicy subscribers with really nice CPM.
We are running a lot of US traffic and here you can see the 3 landing pages that we set up for testing just 11 days ago.. and we are talking about easy $100 a day that could help you offset your losses:

Time flies when you're young and attractive. Friday night Native Weekly Update Thing.
Oh Native. You little tease you.

Spent less and lost more. Pretty sure it's supposed to be the other way around.
Dropped everything down to one offer. WH Lead gen, which is pretty boring tbh, but it loses the least amount of money and a wise person told me to focus on that only and allow myself to see green, and focus on improving that one offer as much as possible.
So, of course I fucked it up and ended up losing more than last week.
But.
I have been focusing more on testing different landers, exit intent pops, different targeting, creatives etc. and found some surprising things:
Exit intent pop drops CTR but improves CR. Maybe.
Mobile favors way different landers than desktop. Desktop is easier (everyone running on Outbrain and Taboola say the exact opposite).
Mac OS sucks compared to Windows. Unless it's a random late conversion from last week.
People actually use Firefox and Opera.
The US state of Florida is full of assholes who click but don't convert.
Maybe.
At this volume, nothing makes any fucking sense. One day one lander will crush the others, next day the one that got crushed destroys the original crusher. Same with creatives. Same with widgets. To have any sort of real statistical significance, I'd have to blow loads of money on testing every variable for weeks. Right now, it's mostly guesswork and testing to see if anything improves.
Too see the dailies with some bullshit metrics though:

Zooming out, it's obvious my daily spend is not nearly as high as it was/could be and I'm surely losing less money overall... so there probably is some progress, I just like whining about not being one of those assholes who gets shit immediately and crush off the bat. Fuck those guys.
Anyway. Have a good weekend.
I'll see you next time.
With Green Numbers.
Just watch!
Well, the state of Florida is full of assholes...
But yes, native is such a tease.

Shit. I skipped a week. Sorry about that.
So you're getting a bi-weekly update this time.
Like bi-anything: That means twice the stats, twice the pleasure (yes, even that you dirty-minded deviants).
Did you read that right? Good. I'm glad we're in agreement.

Made some. Lost some. Spent a shitload.
Dicked around with some Clickbank. Working on some ecom offers.
And still beating my head against the wall on leadgen.
I'm stubborn 
I wish you all a pleasant Sunday morning/afternoon/evening.
Jaybot just casually drives by and drops off a 20k revenue screenshot
Keep killin' it my man!
I see green at the end of the screenshot, so all good, righty? 
I don't have a lot of stats to share tonight. But that's not what you're here for anyway.
I will say last month at some point I hit my first $XXXX day profit, a few times. On my own. I then managed to fuck that momentum up, as is always the case. Since then I've managed to make other people $XXXX+ a day profit, in addition to losing -$XXX a day profit as well. Definitely not quite the same when you do it for other people, but it is what it is.
In my other FA, @vortex mentioned 80/20 recently and she couldn't be more right.
You know that line from the Lord of the Rings? Where Bilbo's all old and shit and he tells Gandalf he feels like a sliver of butter stretched out over too much bread?
Or that line in some Discworld book from Death's granddaughter about a glass of wine can get you drunk, but if it's diluted in a bathub of water, it's still one glass of wine? I've never been able to use that for anything concrete, that passage just stuck with me for some reason.
In any case, a lot of people have been telling me to stop spreading myself too thin, as it's simply wasting energy and making me look less cute on Tiktok.
Or something.
They're absolutely right. Too. All work and no play makes Jaybot not only dull, but I just end up sucking at everything simultaneously and being miserable.
Not to mention what it's probably doing to my personal life. The whole point of AM was to free up time and make money with less effort overall so I could have time to spend on other projects without just putting 120% in tons of different things.
I've also come across the dilemma of what makes Jaybot... Jaybot? The swearing? The losing? The teaching? The mountains of red with glimpses of green? The honesty? The writing? The deception? The random factoids about life which reveal my age more than the lines on my forehead? Who knows?
I'm still not anywhere near anyof my heroes on here, that's for sure. I'll never be @twinaxe or @jack_l or @vortex @diplomat @matuloo @scottyG @shishev @zeno @platinum or any of the countless awesomizers that I look up to and steal from constantly.
I'm probably not supposed to be either.
I've sorta decided that to take things to the next level, I need to take a few steps back and focus on the highest ROI activities.
I love Native and Pops and I won't stop doing those anytime soon. Yes, I also play with Tiktok and FB and even YT on occasion, but again, can't focus on everything all the time because I sorely need a haircut. And possibly a bath.
One day, I still hope to do a lot of my own copywriting and own my own shit. But that day is still a ways off. Native still feels the best path for that someday.
Um. I had a point when I started writing this aside from catharsis.
But. I forgot what it was 
Oh alright, here is a stat:

That's Native for this month so far.
Yes. It's really high spend. And yes the ROI sucks.
Which basically sums it all up, doensn't it?
Have a fantastic day.
). 


These posts are the tale of two cities for me.
I love to see that JayBot is in da green "Woot Woot" 
But then I see he needed 65k to make 3k Profit and then I am like OMG... I will never be able to leave my job. 
In the USA 3k profit is only 1.5k ish take home ... maybe less
So is there really profit here? Is 10% good? Should Nick just get back to his job?
Love your insights 



I'm not sure how much I love you all.
But it must be a lot.
Because I'm here sharing this shitshow with you:

-$2900 for the month. That smarts.
Been testing a lot of stuff. Including switching to Natives to
Almost as much pain as blowing money on $8400 to get $5400 back.
(not to mention the extra -$1500 still leftover on my Boring FA because they were still in
Tested out MGID and Content.Ads They're a helluva jump down in quality compared to Taboola and revcontent. But. Also a helluva jump down in CPC. Much cheaper. But volume on MGID is huge. It's almost like running pops, tbh. Content.Ads entire UI experience is held together by Duct Tape. I have no idea how it works. But it does.
Also tested $45 Skin (lost a ton), $140 Diet Pills (close to breakeven, actually) and some French Lead Gen (was about -%50 and then offer died for some reason).
I have no idea how you motherfuckers optimize for a $140 offer, and even less of an idea on how you scale that shit.
Majority of revenue cam from my ollllld solar offers running on revcontent while the same offers took a gigantic shit on Taboola.
So.
Yeah.
Good times.
To be fair. I had a few $1000 profit days in July/August. And a $450 profit day last week. So I'm not completely retarded.
Just enough.
See you next month 
"Losses" from testing new stuff can be brutal, but it's not real losses IMO - it's the price you pay in the process of scaling your business.
I wouldn't even call this a temporary setback. With all this testing you're bound to find SOMETHING that will pay off soon!
We'll all be rooting for you from the sidelines...
Amy
Thanks for the update @jaybot !
Yeah dude September was rough... So far October has been much better for me... seems like the start of each quarter things always perk up...
Anyway though you've been doing some crazy intense testing that is for sure... you probably have a better lay of the land in the push/native world than anyone at this point...
I imagine it will pay massive dividends over the next couple years...