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Max Bid, Bot detction (3)

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Hi,

1. What's a good way to calculate an optimal max bid price?

Someone said "Bid inbetween 75% 100%. Higer you bid, higher up the page you’re gonna appear. It increases your CTR and can bring down CPC" and I saw @jack_l saying "I've ever paid is 1.40$ per click for a few Revcontent widgets on US Desktop Life Ins"

I plan on running supplement ads - US desktop, 30 whitelist placements, RevContent and/or possibly Taboola(via Voluum DSP), and currently 75% bid is $1.29 and 100%: $4.72 on RC and roughly the bid inbetween is about $3 which is higher than 2.10 EPC of this offer according to the aff network, then I'd most likely end up losing money?
Any suggestions?

2. Can someone please confirm if this method NEW: Zero (!) Load Time Bot Tester For Your Live Campaigns still works?
If not, would it be worthwhile to upgrade my Voluum account to use their anti fraud kit?
Fyi I'm trying to be as cost efficient as possible at the moment...

Many thanks!

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Are you saying you've BEEN running the offer and the EPC is $2.10 for YOU? Or that's what the offer is supposed to have as an EPC according to the affiliate network or something?

If the latter, those numbers really unreliable, because there's no way to know what is contributing to them... plus its all going to depend on the ad they're clicking on too as that is a huge variable in epc...

But yeah, in general you just bid whatever the normal bid is for the geo + device your targeting... eventually... once you've run the offer for a long time, you could maybe bid 75% of EPC, but that's more for INTL Scattershot type offers where you're bidding on a huge range of geo's and devices...

It also all depends on what kind of ads you're running... if you're running super aggressive, clickbaity ads, you might bid really low, but your conversion rate will be lower... if your ads are really clear and un-ambiguous, you'll have to bid more, but your conversion rate will be higher..

So yeah basically you just gotta experiment and see what kind of bid is required in order to cap on your budget, then you can lower it slowly if your in the red... and then if your budget stops capping you know you went too far, and you can raise it back up a bit...

Then, if you eventually are super profitable and making tons of money, you can also raise the bid to get more traffic, but I'd only do that after raising the budget and seeing how much volume you can get at the current bid...

Anyway re: Revcontent, I would assume 90% of people running on US Desktop are in the .50-1.00$ range... with a few folks running state-specific solar, life insurance, and other expensive stuff maybe getting up past $1.00 occassionally (as in my life insurance example - but again, that was only on a few select widgets, my average was closer to $0.90)...

Hope that helps

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I will bid 80% of the EPC no matter what the bid is on revcontent if it’s profitable. I don’t care if the CPC is $5.

The catch is, you need to find the proven widgets that have EPC high enough to justify that first.

You don’t just grab a random WL from Adplexity and start bidding high without any performance data on your own. That’s not going to end well.

You can spend $1000 a day on one newsmax widget if you bid high enough. But which one?

You can also lose $1000 in a day to a widget from definition.org with even a tiny bid.

The only way to find out is to test.

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