Need Help Scaling on RevContent (4)
Hello STM, new native affiliate here in need of some help.
I am currently running a slightly profitable $60 VSL funnel on RevContent and looking to scale. To my understanding, the obvious answer would be to raise the bid or to cycle in new creatives to keep the campaign fresh.
When I raise the bid, the spend does go up, but the inconsistent behavior would have me profiting only on some days and sometimes not all. I also see that the spend is not that consistent on a day-to-day basis.
Testing out new creatives would lead to some inconsistent data. When testing multiple creatives, I found to be the case that one ad might win over another one day, but lose on another. I have also found some ads with lower CTRs taking a considerable bulk of the spend on some days. Not really sure what to make of all this.. How should I use the ctr, avg position, consistency to determine the strength of the creative?
Right now, with my current ad CTR and bid level, I'm only able to spend around 50$ a day on this campaign. Is there a way to duplicate boost IDs at the same bid and double or triple my current spend on this campaign?
Hey- congrats on the profitable campaign! That is no easy feat on Revcontent! You should be very proud- especially if you're just starting out!
First question... What geo are you targeting? Some non-US geo's that seem like they should be pick will actually top out around 50-200$ a day...
Usually on Revc I either target US only or "INTL" with about 5-25 countries targeted including the US. So if you're not doing either of those you could do so.
But yeah you mentioned inconsistent results when you try to scale, however at 50$ a day spend there isn't going to be any consistency anyway... you would have to be spending 500$+ per day for it to really be "consistent" in terms of ROI, and even then it might go up or down by 80% on a given day...
Also the spend won't be consistent day to day either as total internet usage fluctuates... so on days when people are online less you will get less spend, etc.
You should definitely be testing new creatives at least periodically too, but block them quickly if their LP ctr is lower than the current winner, or if they get to 40-60$ spend without a conversion. If you're worried about losing too much, just test "close to the dock", in terms of only testing other creatives that are very similar to yours (same image and very slightly different headline, or same headline and very similar image). Or create a second campaign targeting only your best sites and test new images on that campaign.
Regarding your last sentence - yes you could absolutely clone your boost and then do a slightly lower bid and it should definitely increase your traffic a bit 
I would also definitely look at scaling via additional geo's though too...
I wouldn't try to scale by device unless you're making a killing on desktop, as those vsl's typically do best on desktop by quite a ways.
You can also look at trying the campaign on Outbrain, if its a vsl that would get approved. Usually if a vsl works on Revc it works on Outbrain in my opinion. Although you could certainly do more optimization first.
Overall though most of your scale will likely come from slowly blocking non-performing widgets, and raising the bid on your best widgets, until eventually your campaign is targeting all the best sites at the best bids, and reaches it's full potential.
Again, great work man! Very cool
So, if you have a Rev campaign that is not scaling, and you keep increasing the performing widgets bid, how high would go? I'm running into scaling issues right now with Rev and have some widget bids up to $1.
Originally Posted by rfiredig
You also have to take into account what geo you are targeting and what the potential is. If you are targeting New Zealand it's not going to matter whether you bid 0.50$ on the best widgets or 1.50$ on them, there's very little traffic and it's not going to scale.
So yeah... if you are in the US I'd probably try to not go above 1.00$ and focus on finding better ad images, and if you are overseas, I would do the math and figure out what the potential is (100 million revenue for network * percentage of volume that country represents * percentage on that device * 1/365). You can get rough figures from TheOptimizer's annual Native Ads report, which has data on those percentages. Obviously that would be a rough estimate but it helps you get an idea of what is possible.
Plus remember that each individual widget only has so much volume too... if a good widget gets 300$ of volume per day spread between six ads, you aren't going to get more than 50$ of volume from it... so in that case scaling becomes a factor of finding other good widgets too, etc.
Home > Paid Traffic Sources > Native