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How to improve quality on leads when you scale? (7)

04-19-2021 05:26 PM #1 Downwinder2012 (Member)
How to improve quality on leads when you scale?

Hi guys, how are you doing?






I'm working with leads for dating offers via tube sites and it was bringing good quality but as I'm scaling it's getting worse quality.



So guys do you have any tips helping me the quality issues?


Thanks,

04-19-2021 10:58 PM #2 matuloo (Legendary Moderator)

I wrote a pretty long article about this, couple years ago, but most of the points are still valid... https://stmforum.com/forum/showthrea...guide-for-2017

One thing that I didnt really talk about in the article, but plays a big role these days : filter the traffic you're sending to the advertiser. Anything that doesnt match the desired language setting, block it. Anything out of GEO, block. If you can detect VPNs or fraudulent traffic in general, block it.

You will use some leads this way, but the overall lead quality will be way higher.

04-19-2021 11:05 PM #3 affpayinggao (Veteran Member)

Hope it helps - https://stmforum.com/forum/showthrea...e-lead-quality

04-20-2021 08:08 AM #4 novanetwork (Junior Member)

I wrote a pretty long article about this, couple years ago, but most of the points are still valid... https://stmforum.com/forum/showthrea...guide-for-2017
As Matuloo said, this post still has some very valuable points.

Quote Originally Posted by Downwinder2012 View Post
So guys do you have any tips helping me the quality issues?
I assume you measure the quality based on the payout that you receive from the advertiser?

Then it also depends on how the advertiser is calculating the payouts. Not sure how much volume we are talking, but if they increase payouts based on 30 leads a day over a period of 10 days, so 300 leads in total. Then you will have a bigger chance that some leads from day 1/2/3 turned into sales on day 4/5/6. This will look good for the advertiser, they will give you a payout increase and request more volume. Once you start sending 300 leads in 3 days, there is a chance that they won't see the same lead to sale ratio on the same amount of leads, because the leads didn't had the same amount of days to turn into sales. This could give them cold feet and make them decide to decrease payouts again.

It's recommended to work with networks/advertisers that use the right metrics to calculate payouts and are able optimise a campaign together with you. As Matuloo said in his 2017 guide. ''Once the advertiser sees you CAN deliver a ton of leads, they will try to work with you and find a way to make it work.''

04-22-2021 05:42 PM #5 Downwinder2012 (Member)

Thanks guys!

08-01-2021 05:14 PM #6 tansettmetan1983 (Member)

Quote Originally Posted by clicklead View Post
in the gambling vertical - welcome aboard. We'll provide with an app, give you some tips regarding traffic sources and even recommend a creative or two
C'mon dude, stop promoting your network with shitposts like that in every thread.

08-04-2021 06:12 PM #7 vortex (Senior Moderator)

Quote Originally Posted by tansettmetan1983 View Post
C'mon dude, stop promoting your network with shitposts like that in every thread.
Fair comment. I've deleted some of their posts and issued an official warning via PM. Thank you for your post.



Amy

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