How to Improve Lead Quality? (16)
I am running various offers - dating, sweeps, casino. All on a CPL basis which means lead quality is important for the longevity of my campaigns.
I wanted to know how can I improve the lead quality I send to offers?
Do pre-landers make any impact on lead quality?
Also, is it the case that some types of traffic produce better quality for specific verticals?
I'm currently running on PUSH traffic, so advice catered to push would be extra appreciated.
Thanks 
For dating and casino: Run other traffic than push or pops 
In the end you have several options to increase the quality.
First thing is the creatives you use.
Don´t promise unrealistic prizes, don´t use the word free.
For dating it also helps to use images of older women and not young girls.
Generally it´s better when you try to attract older users, that´s true for all of the verticals.
Then you can try to filter the traffic a bit, target only local language and filter out bad traffic like bots, server hosting, bad user agents.
On the dating landing pages you can use something like "Are you under 25? Are you 25+?"
For casino advertorials usually result in higher quality than slot machines.
Originally Posted by twinaxe
Too true. CPL casino and dating can be done on pops and push, if you don’t mind getting kicked from offers constantly. Churn and burn gets old though.
The rest is good advice for any type of campaign really.
Are there other verticals apart from dating / casino, which are not recommended on push / pop?
I've summed up some tips in this older thread: https://stmforum.com/forum/showthrea...guide-for-2017!
Check it out
Then let´s make a difference why something isn´t recommended.
On one hand there are verticals that are not recommended because they just don´t work that good, on the other hand there are verticals that work good for the affiliate but often don´t bring good enough quality for the advertiser.
Well, on push you can get many different verticals running successful so this isn´t the big problem so let´s stick with the quality for the advertiser for now.
For some verticals you often have to deal with quality issues, generally we can say that leadgens are stricter when it comes to quality than sales.
For leadgens the advertisers have to pay in advance so the risk is more or less on their side.
When you run sales you only get a conversion when the payment already happened so the rules there are often not that strict.
Generally we can say when the risk of low quality that doesn´t pay off in the backend is at the advertiser the rules are stricter, when the affiliate has to take the risk the rules are not that strict.
So it´s not only about the verticals, it´s also about the conversion flow.
Here are some example:
- Dating SOI is strict, dating CC submits or token sales are not that strict
- Casino SOI is strict, casino CPA with FTD is not that strict
- Crypto CPL is strict, Crypto CPA with FTD is not that strict
On Nutra we have something similar.
Trial offers are easier to convert but often have stricter rules, straight sales are harder to convert but can have less strict rules.
These are just few examples but in the end you can do a quick check yourself when you want to get an idea if offers you want to run rely on higher quality or not.
Easy flow and "prepayment" by the advertiser = higher quality needed
Harder flow and advertiser already received money when the user converts = not that high quality needed
With high quality and not that high quality I only mean in terms of getting paused or not.
Of course we should always try to keep a high quality because it´s our money as well and high quality traffic is always a good lever when you want to negotiate about better payments
Originally Posted by ezmobcom
Originally Posted by jeremie
Originally Posted by twinaxe
I know that you replied to ezmobcom, wanted to tell you anyway that you can let me know when there's still something to unclear or so ��
Originally Posted by jeremie
@twinaxe I've got another question, have you ever noticed or been told about the quality difference between pops and push, i.e. does one result in higher quality than the other?
Originally Posted by fastaj
Would love to hear whether that was just me or it's specific to the dating vertical. @twinaxe ?
@fastaj Generally we can say that push has higher quality than pops.
But that doesn´t mean that push has high quality in general, it´s just better compared to pops.
In the end it´s also up to you to increase the quality.
On push and pops you only have limited options for it.
Let´s forget about the technical tricks to increase the quality and let´s have a look at the ad formats itself.
As I posted already above you can try to increase the quality when you build your creatives and landers in a way to attract older people.
On pops you have only your landing page to do so, on push you have one more step to filter out.
That´s why you can run better quality on push.
This can help alot to keep sensitive offers running for longer, the downside however is that it often results in lower volume.
On push this is not that bad when you run on CPC, then you just receive less volume but also only pay for what you get.
When you run pops you have the problem that you can´t filter out before the users reach your landing page so you have to accept to pay for all traffic and at the same time accept lower CTR when you want to run more specific LPs to target older people.
When we think about working towards high quality vs easier conversions it can even make a difference how many good offers are available.
When you run a vertical with lots of good offers available you could just run offers for your advantage and when you get paused you just run the next offer.
For verticals where are only few good offers available and where you can´t easily switch to the next one you could focus on higher quality then.
Of course we should always try to run high enough quality to keep the advertiser happy but I just wanted to show examples about what can make a difference
Would love to hear whether that was just me or it's specific to the dating vertical. @twinaxe ?
Just recently I talked to someone with in-house offers because I want to test something for a new guide and he also said let´s test with push but not with pops.
About your experienc with dating and push vs pops, i could imagine that it maybe also has to do where you bought the traffic.
"Normal" trafficsource that show adult pops on streaming websites or adult network that shows adult pops on adult websites.
This alone could already make a difference in quality for that specific vertical.
Just phenomenal, absolutely phenomenal.
Now I'm approaching more of the intermediate stage of AM these kind of questions are in my head every day and were even weighing me down quite a bit but after reading your explanation @twinaxe it feels like a weight has been lifted.
Interesting point about @matuloo experience, it could indeed be due to the inherent quality and nature of the where the traffic is coming from, if it's coming from an adult cam site it's more likely to convert than a random torrent site. Thus pops would surpass push.
Of course as affiliates we have no real way of knowing if we're buying from a large traffic source. Perhaps niche traffic sources around a specific vertical is the way to go for CPL sources.
Passing placement ids is a potential longer term solution, but the challenge of staying on an offer for long enough to get statistically significant back-end conversion data for the offer owner remains and they are all to trigger happy to blast affiliates who aren't immediately promising.
It's also the offer owners responsibility to actually be able to monetize leads and not all are equal in this ability, not saying this to absolve myself of all responsibility but important to consider.
It's fun getting 600% ROI running RON but having been kicked a few times I realize it's a red flag in all honesty and may be worth pausing campaigns which are so immediately promising to really dissuade all but the most determined from proceeding, to the point of not mentioning any of the bonuses/benefits at all and bring the ROI down.
It may seem like I'm beating a dead horse but I now know *this* is the next wall I must surpass to get to the next level.
Originally Posted by fastaj
So it was very easy to get the clicks and even the emails to complete the SOI flow, but from there the quality just went downhills
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