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campaign structure (4)

04-03-2021 07:27 PM #1 loicstdenis (Member)
campaign structure

What would be the best campaign structure? One ad set with 3 duplicates of the same creative? Or 3 ad sets with one of the exact same creative in each one? Which would be better for testing? Which would be better for scaling?

04-04-2021 03:38 PM #2 jeremie (Moderator)

Quote Originally Posted by loicstdenis View Post
What would be the best campaign structure? One ad set with 3 duplicates of the same creative? Or 3 ad sets with one of the exact same creative in each one? Which would be better for testing? Which would be better for scaling?
There is not a best campaign structure. Different people will use different structures based on their vertical, budget, style, goal. You just have to find your own.

To start with, I would advise to follow vortex guide here, especially part 11:
https://stmforum.com/forum/showthrea...Tutorial-Index

For more advanced strategies, you can have a look here:
https://stmforum.com/forum/forumdisp...-Event-Replays

04-05-2021 10:57 AM #3 calipso (Member)

Hey, its better to know which offers are you going to test.
For example, when I test VAS, I use so,ething like 1 campaign and 6 different creatives for it. I test 5-15 new offers every time, depends on the geos\angles, or funnels that were already run by me - then I just add new offers to the split-tests.

04-05-2021 06:47 PM #4 loicstdenis (Member)

Quote Originally Posted by jeremie View Post
There is not a best campaign structure. Different people will use different structures based on their vertical, budget, style, goal. You just have to find your own.

To start with, I would advise to follow vortex guide here, especially part 11:
https://stmforum.com/forum/showthrea...Tutorial-Index

For more advanced strategies, you can have a look here:
https://stmforum.com/forum/forumdisp...-Event-Replays

awesome thanks for the response i appreciate it! have a great day!

- - - Updated - - -

Quote Originally Posted by calipso View Post
Hey, its better to know which offers are you going to test.
For example, when I test VAS, I use so,ething like 1 campaign and 6 different creatives for it. I test 5-15 new offers every time, depends on the geos\angles, or funnels that were already run by me - then I just add new offers to the split-tests.

thanks for the response i appreciate it! have a good day!

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