Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)

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How do I get more volume on Microsoft Adcenter? (21)

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- Default search bid is £5
- Daily campaign limit is £20
- I'm using the 'bid by position' feature to appear in the mainline
- Have 500+ keywords but only 19 got impressions today
- Bidding on some high traffic broad keywords in the skin care niche

Only spent £1.46 out of £20 today. Not sure why I'm not getting more impressions?

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Bid no high enough compared to your QS?

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What is your QS showing on average?

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How do I know if my bid is not high enough? I thought bidding by position would automatically bid the right amount?

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It ranges from 3/10 to 9/10. Even the broad match high traffic keywords with 8/10 or 9/10 QS aren't getting many impressions

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Only 19 impressions, but what was the avg position? Bid high enough to get in 1st or 2nd.

Beyond that, make sure you are using bing 'partners' as well.

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i havent touched search in a long time but back then, yahoo has quite more volume than MSN, how come now that they are combined you guys are still not getting a lot more volume on MSN?

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chances are its an account level qs have you called them?

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Avg position is 1.9 which is why this is so weird. I'm using Bing partners as far as I know. Where can I check that?

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Nope, haven't called them. Haven't had much luck with that in the past!

How do I sort out an account level QS issue?

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also not knowing your kwds i'd guess you could be too Long tail Bing is best when broad

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I'd definitely remove the KW's with the low QS as that will drag your overall QS down

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a few thoughts:
- yahoo-bing search and yahoo-bing partners are two separate campaigns, never have them mixed
- i hope you don't have all your 500 kws in the same ad group, if you don't know how to group them search on google and see
- i always have my daily budget three times higher than my daily spending. nothing tested but this is how i like. make yours 100 pounds and see what happens
- qs have nothing to do with how your ads rank. i have 7-10 for all my ads and from what i see keywords with many searches a day have a good qs
- bad keywords (qs) can't influence the qs for the other keywords, so i never delete them
- this is how i bid for all keywords - http://www.ppchero.com/how-to-separa...s-in-adcenter/
long tail keywords i have them broad in separate ad groups and if i see many impressions i also made them [exact], no "phrase" for these

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Curious why you think that a bad QS KW can't influence other keywords. My rep rings me up regularly to see how things are going and he always goes on about removing low QS KW's as behind the scenes they definitely have a negative impact on the overall campaign.

I had a few KW's at QS 3 which were getting almost no clicks, once I removed them as per the suggestion my CPC dropped across the board. I now don't run anything with a QS less than 8 - If it's a good KW though, cloak it to a page that gets you a 10 ;-)

With regards to keyword grouping, i know plenty of people disagree but I have a separate ad group for each KW and about 4 ads in each. That way it's much easier for me to see which ad works best with each KW.

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the only good thing about the adcenter support team is that they are very responsive, other than that they don't have a clue about what they are talking, they have a manual with answers and just read from there.
from their definition, "your quality score indicates the competitiveness of your campaigns in the overall marketplace" so if one kw is not very competitive what has the other kws to do with that? this is my theory but like i said, i never delete them and is ok. more than that, a low qs have only kws with little traffic so i don't really care about them.

they don't recommend you to have few kws in ad groups, but i have the majority of my ad groups with 4 - 10-15 kws. i always start with two ads and delete the worst one then make another... and repeat the test. when i have a good ad that is making money i make another two copies so i have three and then repeat the test like above, only that this time the good ad have 75% of my traffic and the test one 25%.

if you have your kws and bids like in the example from ppchero.com you can easily see which ad and which match type are working, just append &matchtype={MatchType}&querystring={QueryString}&a did={AdId} to your url and make use of them with $_GET['matchtype'] and so on

so i have http://www.mysite.com/lp.php?matchtype={MatchType}&searchquery={QueryStr ing}&adid={AdId}

don't take all i say as being true, but this is how i do it and it works

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I'll definitely agree with you if you're talking about the generic support team. If however you have your own dedicated rep then you couldn't be further from the truth.

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a lander that is in the bing sandbox will cause ads within an account to stop showing up on bing.

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Wow. You have an adcenter rep? How the heck did you pull that off. I've spent ~$200k last year with them. I guess that's peanuts to them. Seriously, how do you get a rep?

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I didn't really do anything.

I got a phone call out of the blue one day from my "new account rep" to indroduce himself. I just thought it was the typical chat that I was used to getting but he gave me his direct dial number and I've only dealt with him now for the last 6 months or so.

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You can always ask for rep. They will be more than happy to assign you one

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I create my first campaing in Adcenter and can't believed that for the UK is no content traffic available.

Why that?

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