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Facebook CTR much worse on new account – same ads. (8)

01-27-2012 09:48 AM #1 mojstermiha (Member)
Facebook CTR much worse on new account – same ads.

Hey guys!


I have a question regarding new FB ads account and CTR.

I created a new account as a backup for my old. Then I added 4 exact campaigns from my primary account. I stopped those campaigns on old account and decided to run them only on the new.

I picked only winnings ads and I used the strategy of creating 4 or 5 same ads to see which one sticks.

Well, the problem is, no ads, and I mean 100%, nothing works. My CTR is 0.03% instead of 0.15%
I had to bid 3x more to get traffic, as expected, and I don’t understand why me frequency jumped so high on ad start. Why would FB show my ads only to 5k of people inside a 100k demo just to destroy my frequency and therefore CTR…. Is this some sort of safety mechanism to screw new affiliates? They approve whatever I want; I had no problems with ads that even got disapproved on old account.
This same shit happened on several exact campaigns.

Today's campaign really pissed me off.... I know I only got a few clicks (7 so far). I don’t think this is normal. My EPC is above 1$ sometimes, but I still hate paying so much per click and to top that, discrepancies in statistics are pure theft on FBs part.


So what do you think? Will I just have to wait out and “donate” hundreds of dollars to FB so they will allow my ads to be show to the whole demo and not just a small “safety” group? Because it looks just like that to me. I target 100k and they display ad to 5k intensively to kill my CTR.

Thanks for all replies.

01-27-2012 02:21 PM #2 max753 (Member)

I have this same problem recently with one of my camps and what i noticed is that it is more about how much you promoted your ad on the previous account because there is a possibility that the exact same people that were giving you that good ctr before are seeing the exact same ad again. Now this may sound like something that is hard to do with a demo of 100k+ but it happened to me a few times so i just let the ad run a few more days and my ctr shot right back up from .12% to .40%

01-27-2012 02:29 PM #3 scotchsales (Member)

Not sure what elements you are selecting to create this 100K demo but have you tried just breaking them up and forcing FB to give you a more even distribution? For example if it's ages 18-24 if mostly 18 year olds are online then that's who see's your ads. (along with bids of competition and a million other factors)

So you could create 18,19,20,21,22,23,24. Basically targeting the same demo with a more even distribution. This concept could apply to other targeting variables as well.

01-27-2012 03:24 PM #4 mojstermiha (Member)

I ran the campaign on low budget for a month and CTR was very stable over 0.1% all the time. The reason why I am so worried is because it happen the same with a more fresh campaign I ran only for 2-3 days with a CTR around 0.13%. This campaign received bad CTR when I started it on a new account.

First, I’ll ask a few of my friends to add this campaign and if they get good CTR the first day, this will be an obvious sign that FB is doing this intentionally within their algorithm.

Quote Originally Posted by max753 View Post
I have this same problem recently with one of my camps and what i noticed is that it is more about how much you promoted your ad on the previous account because there is a possibility that the exact same people that were giving you that good ctr before are seeing the exact same ad again. Now this may sound like something that is hard to do with a demo of 100k+ but it happened to me a few times so i just let the ad run a few more days and my ctr shot right back up from .12% to .40%
Interesting, I had bad CTR days in the past, especially when running on low budget, but your case really is amazing




Quote Originally Posted by scotchsales View Post
Not sure what elements you are selecting to create this 100K demo but have you tried just breaking them up and forcing FB to give you a more even distribution? For example if it's ages 18-24 if mostly 18 year olds are online then that's who see's your ads. (along with bids of competition and a million other factors)

So you could create 18,19,20,21,22,23,24. Basically targeting the same demo with a more even distribution. This concept could apply to other targeting variables as well.
I also could try with a smaller demo. Sound like a good plan to force FB to distribute ad views more evenly.

01-27-2012 05:50 PM #5 stackman (Administrator)

Established accounts give you priority so you'll also see better CTR. New accounts are like baby ducklings, they have no directions yet and things are harder for them. Upload some good CTR ads (the best you can), get your account established a bit and you'll better CTR over time!

01-27-2012 09:27 PM #6 joshogle (Member)

We've done some basic testing with this after having similar results, and it seems that on our more established accounts, our ads are displayed higher in the order on the right side of the page.

Like, on the right side, where the ads are:

[___]
ad1
[___]
ad2
[___]
ad3

Our more established accounts will appear at the ad1 spot, whereas our newer ones are at ad2/ad3, no matter what we bid.

This has an obvious effect on CTR.

01-27-2012 11:30 PM #7 mojstermiha (Member)

Quote Originally Posted by joshogle View Post
We've done some basic testing with this after having similar results, and it seems that on our more established accounts, our ads are displayed higher in the order on the right side of the page.

Like, on the right side, where the ads are:

[___]
ad1
[___]
ad2
[___]
ad3

Our more established accounts will appear at the ad1 spot, whereas our newer ones are at ad2/ad3, no matter what we bid.

This has an obvious effect on CTR.
Oh man, this was a great test. And since there are 6 ad positions nowadays, imagine the difference between the 1st and last spot.
Did you overcome this problem just with spending more money and with high CTR ads as Stackman suggested? Because it looks like I will need 1% CTR ads to get 0.25, LOL.

How long and hum much money/ads did it take you to build up those new accounts?

01-28-2012 02:32 AM #8 joshogle (Member)

Quote Originally Posted by mojstermiha View Post
Oh man, this was a great test. And since there are 6 ad positions nowadays, imagine the difference between the 1st and last spot.
Did you overcome this problem just with spending more money and with high CTR ads as Stackman suggested? Because it looks like I will need 1% CTR ads to get 0.25, LOL.

How long and hum much money/ads did it take you to build up those new accounts?
We overcame the problem by spending more money, yeah. We've done the test several times and after spending $100k per account or so (and of course having the same ads running for a few weeks) the numbers/positions start to stabilize.

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