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Best Buy Promo on Jumptap! & more (59)

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Bestbuy promo is one of our campaigns that's showing the most promise and by far the most scalable. A campaign like this can be scaled to almost every platform and has the potential to do $xx,xxx/day, so we're not going to hold much of anything back.

Traffic source: Jumptap (to start)
Niche: Promo (best buy gift cards)

Targeting:
Frequency: 6
Targeting platform: Android only (for now)
Handsets: All handsets except Android Generic and SDK
Country: United States
Category: RON

We'll be split testing APP and WAP. This is a big campaign factor, and i recommend always testing both separately.

I'll be testing a best buy formatted mobile offer and coreg:
- both split tested on APP and WAP!

I'll be testing multiple banners sizes, i just need to make more. For now 320x50 size will be the dominant testing format.

I'm finishing up our 2nd version of the landing page which i'll share tomorrow. For now this is our first batch of ads. Other sizes are really important so i'll be on that asap!

Ads (batch1)

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I hope the quality stays up. I know a lot of advertisers don't like the "you've won" messages. That said, it might be different using Co-reg and your own lander.

By app vs wap do you mean wifi app traffic vs carrier only?

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I made the ad primarily to see how much it'll affect CTR and conversions. Usually isn't a big issue with coreg though.

APP vs WAP i mean:
APP = traffic from applications
WAP = traffic from websites

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We aren't targetting wifi at the moment.

Generally conversions tend to be lower so we want to nail the good creatives / lp combination first.

We will end up using coreg most probably so quality won't be an issue.

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I also started a Best Buy campaign on Jumptap a couple days ago. However, I only setup 2 campaigns...one for Android and one for iPhone (didn't think about split-testing between WAP vs. APP traffic).

Is there a reason why you are targeting RON rather than all categories? For my campaigns, I targeted RON + all categories. Is that overkill? I mean, will targeting RON only accomplish the same thing as targeting all categories? Also curious about what bids you are using to start.

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btw, I'm using Prosper for tracking and I'm passing the following variables:

JT_OPERATOR
JT_SITE

What variables are you guys passing in your ad Jumptap URLs?

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Here are the ones we are using :

JT_ADBUNDLE-JT_HANDSET-JT_PUBLISHER-JT_OPERATOR

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As I understand it, optimizing by JT_SITE makes more sense than JT_PUBLISHER since most publishers have multiple sites. At least, that's how my Jumptap rep explained it to me. Have you guys found this to be true?

What starting bids & budget are you using? I went with $0.05 CPC and $25/day.

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what is the reasoning for targeting "all handsets except Android Generic and SDK"?

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How you getting bids as low as 0.05 on jumptap when the min bid is 0.10? did you screw your rep, LOL

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Randy, your rep can override the min bids that you see in the self-serve interface

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Yeah, bids go a lot lower then 0.05 if you're doing volume that's for sure.

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What CTR are you aiming for?

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which co-reg network are you going through? I keep seeing one site in particular, 'verifiedrewards.com' and it seems to be co-reg but I'm trying to figure out who exactly is paying them. It looks like they might have a deal with 'cool4cell' or something. But I'm fairly sure it's not SP, GT, or Fluent.

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Set your daily budget to $250 and talk to your rep.

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I got this sorted, now my min bids are 0.03

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I asked my rep before i started with JT about lowering my min bids and he said that I need to spend some money to get that privilege

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stackman, why didn't you target Android Generic and SDK? what're these?

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First landing page concepts:

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stackman, isn't page1 too wide for an android display?

there's also a spelling mistake in "opportunity" there.

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Nope , the lander auto resizes on a smartphone screen.

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We've seen best success with our Walmart WAP creative for retail stores. We also have Target and Macys' if you're interested in testing different brands. We can also customize different creatives for you if you significant volume ($5k+/day) can be generated. Our mobile offers on Mundo backs out to our Silverpath path which adds back to your revenue and increasing epcs. In addition, we have our own fulfillment (Gift With Purchase) where we do send out the prize every now and then (and get their testimonials for it). So what that means for you is you can be more aggressive on your LP with "free" without being worried as long as it backs out to our SP and offer wall since it's a legit service.

Hit up your AM to inquire more!

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So you just design a page using dreamweaver and the smartphone automatically resizes it? or do I need to add any special codes?

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You need a script to do the resizing and then you have to QA on different phones and browsers.

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Winkie, do you mean jQuery?

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Any particular reason you are using LPs, rather than direct-linking to the offers? Have you found LPs to work better with mobile traffic?

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What is the logic behind asking for age?

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I'm guessing because some offers are 18+ so he'll send to different offers accordingly.

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It's actually best not to ask for age esp for mobile offers since then you're liable for marketing to underage users. And you still want to target the teens since they have phones, surfing and probability of them going thru the promo is higher.

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lol. so are you saying we should do something illegal?

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LOL no never :P i'm just providing some tips and info to help

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Landers removed or images broken?

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@ppvnewbie
compliancy issues, i will be excluding testomonials. We're also changing up the header

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New Landing Pages, main changes:
- Edited header (to better grab attention)
- Edited some text for compliance
- Removed age box (thanks to winkie) I'll report back if i notice increase in conversions

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Stackman, did you remove the text for offer compliance, or for Jumptap compliance?

What text did you replace the blurred out parts with?

What results are you getting from the test so far?

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How are you guys designing the width? 100% width? That's what I've read but every time I test a new lander on my phone it looks jacked up. If I get a solid template I'll share it here

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@groomez
I'll let besmir answer that, he's having them coded. I know the landing pages auto (adjust) fit all phones. It looks really good though from my phone tests.

@mwhiz
Offer compliance & you'll have to add in your own text for the blurrd parts.

UPDATE

We're seeing a -50% ROI right now, but still have a lot of narrowing and targeting to do.
- WAP is converting better than APP
- WAP seems to have a LOT less traffic then APP
- Still testing more banners, then will show CTRs
- Spring/AT&T/Tmobile are the top carriers right now!
- Samsung phones are also converting really well but have a verrrrrry limited amount of traffic

Hoping to branch this for testing to other traffic sources soon as well

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Awesome study! Ive been trying to do mobile

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@stackman
You're right about APP vs WAP traffic...my Jumptap rep told me APP traffic is about 65% of their inventory, so it makes sense that you are seeing that in your testing.

How many offers have you tested so far and which type of offer is performing best? Also, have you tried direct-linking at all?

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<groan>I spent $100s last week to arrive at the same conclusions as above, included here for your use for just the cost of STM membership...</groan>
Just shows that STM has the latest actionable info!

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Stackman, what kind of daily budget are you using to test all these variables?

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any updates on the campaign?

What CTRs are you getting on your ads? How's you ROI looking?

I've also been testing some Best Buy campaigns on Jumptap and have been getting my ass kicked the past several days. I've tried some simple email submit WAP offers ($1.25 payout), as well as some pin submit WAP offers ($10+ payouts) and nothing is converting very well so far. I've tested direct-linking and using LPs.

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Good luck on the campaign. I am following this for sure.

I have some questions for you guys.

1. Why Do you track on Publisher and not on Site? Isn't better to track on Site level? One pub can have 3 sites that suck, and 1 that is profitable?

2. in what order do you optimize your campaing ( example: adbundle -> puplisher -> carier ) Or don't you have a particular order?

3. What kind of AD CTR's are you seeing?

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Questions:
- Around $150 a day to test
- ROI is fulxuating between negative 30-60% right now but we haven't really cut out any variables yet. We will tomorrow
- CTR's are below (we'll be working on new banners tonight hopefully)
- @mwhiz i'm thinking other brands/areas may be easier to profit, but i'm not giving up until we mish mash some variables because i think there's some potential once we narrow certain things down a bit

UPDATE
- We've tested direct linking a whole bunch of best buy offers with conclusive results that it won't work!
- Working on better ads asap

CTRs Legend
Green = highest CTR %
Yellow = Mid CTR %
Red = Lowest CTR %

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Do the green CTR banners come close to the CRs of those two Best Buy creatives?

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I'm watching this closely since I happen to be doing the same thing at the same time as I mentioned earlier.

^^^^curious about those CR vs CTRs on the above ads too. They seem to be too generic to have much effect on finding the right audience. Mobile traffic is a lot like standing with a sign on a street corner: getting a lot of attention isn't the same as getting attention from your target audience.

otoh, having generic pre-approved ads that lead to a redirect that you can change is great for throwing random traffic at something to see if an offer has any potential, without having to wait for more approvals...

Here's a fairly targeted banner that had great CTR, just for ideas:

Don't ask about CR since it was for a crappy CB offer that didn't convert at all on mobile...

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^^^^doesn't seem to be blinking here, but the image is an animated gif that shows a blinking cursor at the end of the text.

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It did blink for a few seconds then stopped. Great idea.

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Hmm. I must have left the settings for 3 seconds max gif looping for JT compliance on flashing/strobing borders. oops.

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Is coreg working better than other offers like Best Buy WAP email submits or pin submits? What type of path are you using? Most of the paths I've seen only have offers that are unrelated to the main offer, so it's hard to imagine coreg working well unless the paths are customized for your Best Buy offer.

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Yep, JT compliance only allows 3 animation loops.

@mrgreen & @naildog
I'll get back to you on conversion rates for each banner, because we have better ones active tomorrow.

I actually find quite the opposite affect for mobile, it's a lot like PPV where you want to grab tons of attention, even if it's not 100% targeted (obviously this statement will different for the offer, such as the CB one you mentioned probably needed more targeted traffic).

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Well, as everyone says, keep testing to find out what works. I guess I should try some mass-appeal ads too.
I'm currently testing an long-form insurance quote form on mobile, and not surprisingly no one wants to fill it out. (duh, but I had to try.)
Interestingly, for the CB offer I built a short autoresponder sequence to pitch the offer and although the offer didn't convert, people seemed just fine entering their emails on mobile phones to get more info. I plan to try more of that with different offers.

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People do enter emails on phones, but honestly not at the rate i assumed, or atleast for a campaign i tested it didn't go so hot (it does seem to be all the rage when guru's talk about mobile).

As for long forms, it's always worth a test as you can see with MrGreens adult share, he had a web based flog + web based offer and it converted pretty sweet

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UPDATE

We're making a bit of progress, and we could be profitable now if we narrowed everything down to specifics... BUT volume would be severely cut so we haven't narrowed everything down just yet.

We're slightly unprofitable at the moment, and conversions are not consistent at all. We're still undecided between a mobile best buy offer we're using VS coreg. Even though coreg is winning in ROI atm

Our newest plan is to try a better optimized coreg path, as we're getting a lot of 48cent conversions for a good amount of users, but nothing more for 60% of the users. 40% go further into the path and fill out mobile offers.

The combo saving our ass right now:
- Sprint
- Samsung
- WAP traffic

...there isn't much WAP traffic

We keep slacking on new banners, but we're planning to do more formal banners explaining the campaign, rather then banners to get noticed since we're bidding CPC anyways.

Our fallback will be using only the top performing parameters in a campaign (we'll do this anyways just to see what kind of $ can be made)

Phase4 =
- new banners for real with CTR
- split testing a better optimized path
- hoping for the best while testing the above 2 with APP traffic



DATA (lots like this)
bbrock - Mobile promo bb-wap-bestbuy1-samsung_sph-m910-KAL7jc-8chXgVuSBYWNqyJ1LkdI-Sprint 2 1 6 $8.48 $8.48 $4.24 2 100%
bbrock - Mobile promo 5 5 6 $8.00 $1.60 $1.60 1 20%
bbrock - Mobile promo bb-app-bestbuy1-samsung_sph-m910--RuXj7YJyUBQ6CHgPR9tTtefuUQ-Sprint 1 1 3 $8.00 $8.00 $8.00 0 0%
bbrock - Mobile promo bb-wap-bestbuy1-htc_pc36100-pyaGt9Hj2XkucosNniuSSMzecvM-ATT 1 1 2 $8.00 $8.00 $8.00 1 100%

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interestingly Sprint produces weaker returns for me on mobile, and samsung-m910 is not the best converter either. it's always different offer by offer - makes it kinda fun

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Stackman, any updates on the campaign? Were you able to find any ads with decent CTRs?

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Our CTR's aren't really the problem, it's getting VOLUME that produces a positive ROI. The CTR for us usually just affects volume to a certain amount, but our current CTR is fine for volume, its getting everything to convert which is the issue.

I'm going to put up a campaign Monday with just the top converting variables, because a lot of variables just aren't cutting it.

Something were missing is 300x250 banners which we'll also add in. I'm just scurrred about extremely low volume, but hopefully we can make high $xx a day!

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Any update?

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yep yep

right here:
http://stmforum.com/forum/showthread...fit-a-day-baby

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