Case Study: $0.04 payout offers (3)
Today I want to show you a case study with a pretty low payout offer.
It will be a rather short post because I don´t have all stats from the campaigns in my tracker anymore but I think it can be interesting anyway.
The title is a little bit misleading because it wasn´t only $0.04 payout but the good ol´ clickbaits just get more attention 
You will read more about it in a moment, let´s first check some facts.
Geo: India
Vertical: Dating
Conversion Flow: SOI
Payout: $0.04/$0.08
Network: Broker Babe
Traffic: Push and Pops
Devices: Mobile and desktop
Revenue: €394.40 (about $460)
Cost: $337.97
Profit: about $120
I can´t tell the real profit because as you can see, the offer payout was in € and my traffic cost was in $ so it´s hard to tell the exact conversion rate at this time but the numbers should more or less match 
Why did I decide to run the campaign?
Usually I don´t run much dating offers but there are not many dating SOI offers for India so I thought it could be worth a try.
The payout is pretty low but there´s lots of cheap traffic available for IN so you can make good profits there when you run high volume.
Another advantage was that the offer also accepted mobile and desktop traffic, this is also good for scaling.
The offer itself was available in 4 different versions:
- Mobile without GIF ($0.04 payout)
- Mobile with GIF ($0.04 payout)
- Desktop without prelander ($0.08 payout)
- Desktop with prelander ($0.08 payout)
I tested all 4 versions of the offer and I used 3 different landing pages that I downloaded from Adplexity.
The landingpages itself were very simple, just an image and a bit of text with a CTA.
Each landing page was tested in 2 different variations, with JS alert and without JS alert so it were 6 landing pages in total.
Unluckily I couldn´t run all landers and offer versions on all trafficsources because of nudity.
This was a bit annoying because the nude lander converted good but in the end it wasn´t that bad.
The other landers worked good as well and the desktop offer without prelander also worked best so I could run the best offer on all sources
And although the landing pages were in English I still used Hindi for the push creatives.
It just makes more sense to use local language when you use text like „Meet women in your town“
These are some of the creatives that I used:
As you can see I didn´t use big images, just icon, title and description.
I also tested message icons vs images of girls and the girls outperformed the message icons 
When I started the tests I ran the desktop offers on mobile as well to see how they convert there.
The big advantage was that the desktop versions of the offer had $0.08 payout whereas the mobile versions only had $0.04 payout.
As I said, the clean and no nude desktop version of the offer worked best anyway so I used this one for the desktop campaigns as well as for mobile.
This alone gave the ROI a nice boost because it increased the payout for mobile traffic from $0.04 to $0.08.
Unluckily I couldn´t run the campaign that long before I had to deal with quality issues so that I got paused from the campaign.
Altogether I ran „only“ about 2 Million clicks, it may sound like a lot but for IN traffic it isn´t that much.
I am sure when I could run the campaign for longer it could have been a really nice moneymaker because the offer itself converted very good and with the high volume that´s available for India it could have great potential for scaling.
Then even such low payout offers can turn into really good profit.
Why did I decide to post a case study with only about $120 profit?
The reasons are pretty simple explained.
First I wanted to show that even such low payout offers can be good to run when you have enough volume to scale so that it´s worth it.
Then I wanted to show that it can help to run rathe reasy campaigns when you spot good oportunities like dating SOI in India.
And last but not least it´s a pretty good example what often (or even mostly) happens when you run dating SOI on push and pops → You run into qualiy issues.
I hope you like the post, when you have questions just let me know.
Thank you Twinaxe for this great case study!
There is any way to reduce this qualiy issues and doing so, running the campaign for longer?
Originally Posted by riccardo
https://stmforum.com/forum/showthrea...e-lead-quality
https://stmforum.com/forum/showthrea...guide-for-2017
In general though, pop and push are low-quality traffic types. Unless you only target a few higher-quality placements/zones/publisher websites, it would be difficult to circumvent quality issues.
Another way: Run offers that are not as quality-sensitive. Your AMs will be able to make recommendations if you request for such offers.
Hope that helps!
Amy
Home > General > Affiliate Marketing Forum