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Facebook disabled my ad account for no reason - what can be done? (13)

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Hi guys
I've spent more than $50k with facebook in the last 10 months and on my last attempt to launch a test campaign they disapproved it and right away disabled my whole ad account. I tried chatting with their support and everything but they don't even want to tell me the reason for the disapproval and disabling my account.
What can be done in this situation? How can they simply close accounts for no reason like that?
Do any of you have maybe a contact person there whom I can talk to directly?

Thanks a lot!

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Keep appealing and chatting. It's worth it ;-)

But also try to understand why it's banned. What's different from the launched campaign compared to the others? What are you running? You had bad quality score/banned accounts/dissapproved ads before?

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They do it all the time, the rules they have are pretty vague and some members of the review team execute them in different ways. It can also be an automatic ban, which happens a lot.

The only thing you can do is to submit an appeal and do it several times, until you get a manual review from an actual rep. The key is to stay polite and professional with the wording and then hope for the best result. But it's very common to lose an account for good without any chance to get it back.

And, in case you actually violated some of their rules, the account is gone for good.

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In the worst case scenario, I would ask you to start all over again without leaving footprints, else there would be an automatic ban.

But yes, let's be careful about the future, so the chances of this happening are drastically reduced... For that let's think over the answers to the following questions:

1. Did you have a declaration on your landing page that the website is not a part of Facebook? ( There are templates available on the internet). They surely don't like the user to go out of Facebook and this declaration helps.

2. Did your ad that they disapproved violate their ToS or covered sexual stuff, drugs, cryptos, etc. ? Or did you do that and escape in the past and finally the worst happened?

3. Does your website/funnel have all the basics in place like privacy policy, terms and conditions, etc. in place?

4. Do you own a brand(s) or it was just random products?

5. Did you put too many salesly ads in the past? Remember: Facebook does NOT like ads that make user experience bad, so your ads that mingle with the feed or are natural just like posts are good with facebook than product images/videos and direct selling and disruptive.

6. In the last ten months what were the niches and websites your spend ad money on?

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I actually tried to promote a dating site which now I understand is not possible. But they simply banned me after one disapproval like nothing... I mean they could tell me "you are not allowed to this and next time you will be banned"..
but no, they simply closed my ad account just like that

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It's about things building up and reaching the threshold...

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Actually there was a period of time a few months ago when they mistakenly disapproved all of my ads. The algorithm somehow confused my ads with something that is related to political topics, which wasn't the case. After appealing for each disapproval they eventually did approve everything, but as far as I saw in my account, those "faulty" disapprovals still stood against me. So maybe the last ad disapproval was the "straw that broke the camel's back".
I've tried to explain this to them so many times in the last few days but they simply keep on telling me that this is a final decision and that there is nothing to be done here.

I feel like it's not fair at all as I spent with them quite a lot of money and to get your account disabled just like that is very frustrating..

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What can be done?
You have three options now:
1. Fresh start.
2. Keep appealing till they reinstate your account or confirm that your account is gone for good.
3. Do what you can so it does not recur. And it still happens again, rinse and repeat the three options here.

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Dating is a regulated vertical on FB, not everyone can run it. And in case you used some "teasing/sexy" images... no wonder they banned you.

You can try to play the "I didnt know" card, but don't hold your hopes too high on this one.

They don't really care that much, especially in markets where they have enough advertisers... it sucks for sure, but that's they way it is.

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This does look like a pretty hopeless case - dating is a big nono (unless you're among the lucky few that has special permission).

@wisdompower pretty much summed up all your options:

For option 1: You'll need to find out how to cover your tracks so FB can't link your new accounts to your banned ones, or it would be another automatic ban. We can't really discuss this stuff on STM, so please do some research on blackhat forums. You'll need to use new everything: IP, machine you access from, identity, payment method, etc.

For option 2: https://stmforum.com/forum/showthrea...ed-FB-Accounts

For option 3: https://stmforum.com/forum/showthrea...B-Account-Bans

I feel you - it really sucks to lose an account, especially one that has good history. But when one door closes, another one will open. I know these seem like empty words right now, but try to make the best of the situation and you'll see what I mean. Maybe it's time to figure out how to get new accounts. Maybe it's time to explore another traffic source. Etc.



Amy

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I actually used very clean images...nothing that hints "sexuality" at all. One pic of a nice landscape and one pic of a woman taking a selife in Paris. No offensive words, nothing...It really made me think that if for such an innocent content they block my ad account how can one count on working with facebook as a traffic source?

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I had the same a few days ago actually.

Very old ad account that I hadn't run much on. Ran some content ads, super clean and compliant, just going to a content site.

The ads were approved fine and had high engagement, no negative indicators I could see. Uploaded maybe 10 ads, then on uploading two more duplicates with adjusted targeting, wham the account got disabled -- while the ads were still in review. They got disapproved hours later.

They just said it was for "unacceptable business practices" and provided no further info. Appealed twice, both times rejected with canned responses and nothing specific.

I started a chat with FB support and that was much more fruitful -- in my experience the chat via Messenger is much better. The rep said it was disabled but the reasons weren't shown to prevent abuse, i.e. don't tell the advertiser why as that tells them what to hide/work around to abuse their system.

Waiting on some further info from their internal team. Right now I have a few speculations:

- Could be because the page I used was pretty empty and lifeless, but then this was a super small and early test so...
- The site has some adsense/native ads on it, possible some third-party ad they see from the US (that I don't see) flagged it, i.e. not my actual lander but some random dynamically served ad in a native widget.

To give context, this was after 2 days and spending less than $50 on ads. So it was a bit ridiculous and definitely an "are you fucking kidding me?" moment for me.

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The vertical is the problem in your case. Dating is banned on FB unless you get a special permission from them to run it. On top of that, there are some targeting limitations when running dating, I believe you cannot target people who are in a relationship or below certain age, for example. Sucks, but that's the way it is.

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