niches to avoid (9)
Hi, I ran a campaign for products for joint problems and the ads, even accounts kept getting rejected and disabled and noticed competitors' ads, even the big one also got shut down except only 1-2. So I'm thinking this battle may not be worth the time and effort. Question: what are some of the niches to avoid in terms of compliance issues? Also it looks like some skin care, face lifting product ads get disabled as I see the ads with millions of views and great engagement are no longer running. Do skin care products, devices also tend to get banned more easily? Thanks!
did you read the FB policies, all info is there; https://www.facebook.com/policies/ads
also check here; https://stmforum.com/forum/showthrea...s-Your-Account
avoid niches like health, casino, finance, adult, dating, sweepstakes - those are touchy. but if you launch a cat video with misleading text (or spammy words) you still get disapproved/banned.
my point: all niches are possible, just be sure you know what's allowed and not.
FB doesn't explicitly prohibit skin care products. Based on my understanding, skin care became risky (in FB's "eyes") only because of all the free trials blackhatters have been pushing, and all the unrealistic before and after claims.
So if you want to push skin care, make sure the sales funnel is not scammy - no free trials and just PPS. Also make sure your ads, the offer page and the pre-lander/lander don't make any unrealistic claims or promises.
Also: If this is an affiliate offer, use a lander instead of sending from ad directly to offer. This is standard advice for all aff offers in general because FB doesn't like redirects.
Taking the above measures will give you a fighting chance. But because skin care has a bad rap/history from FB's perspective, they may be extra cautious or vigilant in reviewing your account and ads.
At the end of the day, almost nothing is 100% safe from FB account bans these days unless you have protection from a rep, or an old and established account with very good history for a reputable business. We can only do the best we can to comply, appeal every account ban, and seek out new accounts when old ones become banned for good.
Amy
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I have opinion that all niches are safe and you can work with them, you just need to remember the rules of advertising in every specific traffic source, they are different. therefore, before launching advertising, the rules must be read
Originally Posted by nicolew
It´s Facebook and not a push or pop source
Sure, the rules are much stricter, but even adult can be "hidden", with "subtext", right?
Originally Posted by nicolew
From this perspective, saying "all niches are safe" or arguing that you can bypass the rules does not answer the question.
It could even be misleading for newbies seing this post. Have this in mind when replying.
Ok, let´s assume we are talking about running clean campaigns without cloaking.
Then of course you can hide the real campaigns objectives somehow.
But it´s not just about being able to get ads approved, you also need to take care of the remaining funnel.
This means you need a clean landing page as well from where you link to the offers.
Then you need adult offers that hide themselves that well that they don´t look like adult offers anymore because otherwise you probably would still face issues.
You would be left with creatives that hide your adult campaign goal, landing page that hides your adult campaign goal and an offer that can´t be adult because it could/would cause trouble.
Where´s the adult part in it?
Same goes for other verticals.
The thing is that no matter what you do, your funnel has always to be enough related to the offer to convert.
It won´t help you when you get creatives with puppies approved and send the users from there to a puppy website and then send them to a crypto offer with $250 FTP to fire the conversion.
There´s a huge difference between "being able to do" and "makes sense to do".
You can also use clean ads to get them approved and from there go to more dirty funnels then to keep the funnel in the context of your campaigns objectives.
To do so you would need to cloak however.
And especially on Faceook we also shouldn´t forget the users feedback on your ads.
This can get even the most whitehat campaigns killed and it works even faster when something doesn´t add up in the funnel.
Long story short, your statement that "all niches are safe and you can work with them" is simply not true.
When a vertical is safe you don´t need tricks to hide it and when you have to hide it it´s not safe.
But maybe I am missing something so when you can give a good example how you would run crypto, adult or similar on Facebook without cloaking and without getting banned I am all ears.
My fault, next time I'll be more careful with expressions
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