Possible Reasons Why FB Rejects Your Ads or Bans Your Account. (19)
Possible Reasons Why FB Rejects Your Ads or Bans Your Account.
As a FB mediabuyer, mostly BH, you are often frustrated by the fact Mark and his team disturbing the road to become filthy rich. Once in a while topics pop up on the forum people asking why ads getting disapproved or accounts getting banned. Since this topic is kinda taboo, hereby a list of common reasons why you are getting caught by this advertising beast, without getting too specific.
Possible reasons why ads getting disapproved;
- too many spammy words (win, free, euro, money, earn)
- too specific targeting words (are you 30+ and a mechanic? have diabetes and female?)
- image use (mostly related to sex, too much skin, objects look like etc...)
- flagged domains, link to bad/abusive lander etc
- usage of copywrited material (images/videos) / brand infringement
- images that make users feel negatively about themselves - such as images of overweight people
- before+after pictures
Poor ad experience;
- Not original/substantial content
- lots of ads on the landing page
- pop up stuff, or other/similar features which "disrupt" the lander
- high bouncerate/low read rate (short landers with little info)
- sexual/shocking/sensational content
- misleading
- ad serves as a tease to click and read whole story on lander
Possible reasons why accounts getting banned;
- running campaigns which are not allowed (nutra, sweeps, casino, binary etc)
- running campaigns with touchy subjects like religion, sex, politics etc
- running campaigns with cloaking / running campaigns without cloaking ;-)
- unusual or flagged payment method (vcc's in general, already used/banned cc, cc's not matching name/adress)
- running ads on (badly) farmed accounts
- unusual ip usage / entering your account in high risk countries (russia for example)
- using VPN's to enter your account
- having multiple/more than 1 accounts attached to one e-mail adress
- inconsistent / extreme fluctuations on ad spend
- created lots of ads which were rejected
- mass creation of ads in short time
- exceeding activitity regarding adding friends, joining groups, posting, liking etc
- too much negative feedback in comments (=bad user experience)
- using PayPal to pay for any reasonable volume, which for FB seems to be anything near 3 figures in a couple of days
Please feel free to add yours in the comments so I can add to the list :-)
Originally Posted by stickupkid
You can get it straight from the horse's mouth https://www.facebook.com/policies/ads
1. Community Standards
Adverts must not violate our Community Standards. Adverts on Instagram must not violate the Instagram Community Guidelines.
2. Illegal products or services
Adverts must not constitute, facilitate or promote illegal products, services or activities. Adverts targeted to minors must not promote products, services or content that are inappropriate, illegal or unsafe, or that exploit, mislead or exert undue pressure on the age groups targeted.
3. Discriminatory practices
Adverts must not engage in predatory advertising practices or contain content that discriminates against, harasses, provokes or disparages people who use Facebook or Instagram.
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4. Tobacco products
Adverts must not promote the sale or use of tobacco products and related paraphernalia.
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5. Drugs and drug-related products
Adverts must not promote the sale or use of illegal, prescription or recreational drugs.
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6. Unsafe supplements
Adverts must not promote the sale or use of unsafe supplements, as determined by Facebook at its sole discretion.
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7. Weapons, ammunition or explosives
Adverts must not promote the sale or use of weapons, ammunition or explosives.
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8. Adult products or services
Adverts must not promote the sale or use of adult products or services, unless they promote family planning and contraception. Adverts for contraceptives must focus on the contraceptive features of the product and not on sexual pleasure or sexual enhancement, and must be targeted to people aged 18 years or older.
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9. Adult content
Adverts must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions or activities that are overly suggestive or sexually provocative.
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10. Third-party infringement
Adverts must not contain content that infringes on or violates the rights of any third party, including copyright, trademark, privacy, publicity or other personal or proprietary rights. To report content that you feel may infringe on or violate your rights, please check these details.
11. Sensational content
Adverts must not contain shocking, sensational, disrespectful or excessively violent content.
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12. Personal attributes
Adverts must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person's race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record or name.
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13. Misleading or false content
Adverts must not contain deceptive, false or misleading content, including deceptive claims, offers or business practices.
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14. Controversial content
Adverts must not contain content that exploits controversial political or social issues for commercial purposes.
15. Non-functional landing page
Adverts must not direct people to non-functional landing pages. This includes landing page content that interferes with a person's ability to navigate away from the page.
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16. Surveillance equipment
Adverts may not promote the sale of spy cams, mobile phone trackers or other hidden surveillance equipment.
17. Grammar and profanity
Adverts must not contain profanity or bad grammar and punctuation. Symbols, numbers and letters must be used properly.
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18. Non-existent functionality
Adverts must not contain images that portray non-existent functionality.
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19. Personal health
Adverts must not contain "before-and-after" images or images that contain unexpected or unlikely results. Advert content must not imply or attempt to generate a negative self-perception in order to promote dietary, weight loss or other health-related products. Adverts for health, fitness or weight loss products must be targeted to people aged 18 years or older.
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20. Payday or cash advance loans
Adverts must not promote payday loans, paycheck advances or any other short-term loan intended to cover someone's expenses until their next payday.
21. Multi-level marketing
Adverts promoting income opportunities must fully describe the associated product or business model, and must not promote business models offering quick compensation for little investment, including multi-level marketing opportunities.
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22. Penny auctions
Adverts may not promote penny auctions, bidding fee auctions or other similar business models.
23. Counterfeit documents
Adverts may not promote fake documents, such as counterfeit degrees, passports or immigration papers.
24. Low-quality or disruptive content
Adverts must not contain content leading to external landing pages that provide an unexpected or disruptive experience. This includes misleading advert positioning, such as overly sensationalised headlines, and leading people to landing pages that contain minimal original content and a majority of unrelated or low-quality advert content.
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25. Spyware or malware
Adverts must not contain spyware, malware or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.
26. Automatic animation
Ads must not contain audio or flash animation that plays automatically without a person interacting with it or expands within Facebook after someone clicks on the advert.
27. Unauthorised streaming devices
Adverts must not promote products or items that facilitate or encourage unauthorised access to digital media.
28. Circumventing Systems
Ads must not use tactics intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad's content or destination page.
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5. Restricted Content
1. Alcohol
Adverts that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licences and approvals, and include age and country targeting criteria consistent with Facebook's targeting guidelines and applicable local laws. Note that adverts promoting or referencing alcohol are prohibited in some countries, including, but not limited to: Afghanistan, Brunei, Bangladesh, Egypt, Gambia, Kuwait, Libya, Norway, Pakistan, Russia, Saudi Arabia, Turkey, United Arab Emirates and Yemen.
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2. Dating
Adverts for online dating services are only allowed with prior written permission. These must adhere to the dating targeting requirements and our dating quality guidelines found here. In order to be a registered dating partner, please fill in this form to begin your application process.
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3. Real money gambling
Adverts that promote or facilitate online real money gambling, real money games of skill or real money lotteries, including online real money casinos, sport books, bingo or poker, are only allowed with prior written permission. Authorised gambling, games of skill or lottery adverts must target people over the age of 18 who are in jurisdictions for which permission has been granted.
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4. Regional lotteries
Lotteries run by government entities may advertise on Facebook, provided that the adverts are targeted in accordance with the applicable law in the jurisdiction in which the adverts will be served and only target people in the jurisdiction in which the lottery is available.
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5. Online pharmacies
Adverts must not promote the sale of prescription pharmaceuticals. Adverts for online and offline pharmacies are only permitted with prior written permission.
6. Supplements
Adverts that promote acceptable dietary and herbal supplements may only target people who are at least 18 years of age.
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7. Subscription services
Adverts for subscription services or that promote products or services that include negative options, automatic renewal, free-to-pay conversion billing products or mobile marketing are subject to our subscription services requirements.
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8. Financial services
Adverts promoting credit card applications or financial services with accredited institutions must clearly provide sufficient disclosure regarding associated fees, including APR percentages transaction fees, on the advert's landing page. Adverts promoting loans or insurance services must not directly request the person to input financial information, including credit card information.
9. Branded content
Adverts promoting branded content must tag the featured third-party product, brand or business partner using the branded content tool. Branded content within adverts is defined as a creator or publisher's content that features or is influenced by a business partner for an exchange of value. When promoting branded content integrations, advertisers must use the branded content tool (please learn more here about how to tag the featured third-party product, brand or business partner).
10. Student loans services
Adverts promoting student loans services must be targeted to people aged 18 years or older. Adverts must not promote misleading or deceptive services related to student loan consolidation, cancellation or refinancing.
6. Video adverts
Video adverts and other dynamic advert types must comply to all of the rules listed in these Advertising Policies, including the Community Standards, as well as the policies below:
1. Disruptive content
Videos and other similar advert types must not use overly disruptive tactics, such as flashing screens.
2. Entertainment-related restrictions
Adverts for film trailers, TV programmes, video game trailers and other similar content intended for mature audiences are only allowed with prior written permission from Facebook and must target people who are aged 18 years or older. Excessive depictions of the following content within these adverts are not allowed:
1. Drug and alcohol use
2. Adult content
3. Profanity
4. Violence and gore
7. Targeting
1. You must not use targeting options to discriminate against, harass, provoke or disparage users, or to engage in predatory advertising practices.
2. If you target your adverts to Custom Audiences, you must comply with the applicable terms when creating an audience.
8. Positioning
1. Relevance
All advert components, including any text, images or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the advert.
2. Accuracy
Adverts must clearly represent the company, product, service or brand that is being advertised.
3. Related landing pages
The products and services promoted in an advert's text must match those promoted on the landing page, and the destination site must not offer or link to any prohibited product or service.
9. Text in images
Our policies previously prohibited adverts with text that covered more than 20% of an advert's image. We've recently implemented a new solution that allows adverts with a text amount of greater than 20% to run, but with reduced delivery or no delivery. To find out more about this change and what impact it has on your adverts, visit the Advertiser Help Centre.
10. Lead adverts
Advertisers must not create lead adverts questions to request the following types of information without our prior written permission.
1. Account numbers
Adverts must not request account numbers, including frequent flyer numbers, loyalty card numbers or cable or telephone account numbers, without our prior permission.
2. Criminal history
Adverts must not request information regarding criminal or arrest history without our prior permission.
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3. Financial information
Adverts must not request financial information, including bank account numbers, bank routing numbers, credit or debit card numbers, credit scores, income, net worth or how much debt someone has, without our prior permission.
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4. Government-issued identifiers
Ads must not request government-issued identifiers, including National Insurance numbers, passport numbers or driving licence numbers, without our prior permission.
5. Health information
Adverts must not request health information, including information on physical health, mental health, medical treatments, medical conditions or disabilities, without our prior permission.
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6. Insurance information
Adverts must not request insurance information, including current insurance policy numbers, without our prior permission.
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7. Political affiliation
Adverts must not request information regarding political affiliation without our prior permission.
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8. Race or ethnicity
Adverts must not request information regarding the race or ethnicity without our prior permission.
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9. Religion
Adverts must not request information regarding religion or philosophical beliefs without our prior permission.
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10. Sexual orientation
Adverts must not request information regarding sexual orientation or information about the sexual life of the individual, including what gender(s) the person prefers to date, without our prior permission.
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11. Template questions
Adverts must not request the same or substantially similar information that you could use a template question to request.
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12. Trade union membership
Adverts must not request information regarding trade union membership status without our prior permission.
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13. Usernames or passwords
Adverts must not request usernames or passwords, including usernames and passwords for existing and new accounts, without our prior permission. If you want to direct people to sign up for an account with your site or service, you should use the Clicks to Website or Website Conversions objective when you run your adverts.
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11. Use of our brand assets
1. Brand endorsement
Adverts must not imply a Facebook or Instagram endorsement or partnership of any kind, or an endorsement by any other Facebook company.
2. Facebook's brands
Adverts linking to Facebook or Instagram-branded content (including Pages, groups, events or sites that use Facebook Login) may make limited reference to "Facebook" or "Instagram" in advert text for the purpose of clarifying the destination of the advert.
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3. Copyrights and trademarks
All other adverts and landing pages must not use our copyrights, trademarks or any confusingly similar marks, except as expressly permitted by our Brand Usage Guidelines or the Instagram Brand Guidelines, or with our prior written permission.
12. Data use restrictions
1. Ensure that any advert data collected, received or derived from your Facebook or Instagram advert ("Facebook advertising data") is only shared with someone acting on your behalf, such as your service provider. You are responsible for ensuring that your service providers protect any Facebook advertising data or any other information obtained from us, limit their use of all of this information, and keep it confidential and secure.
2. Don't use Facebook advertising data for any purpose (including retargeting, commingling data across multiple advertisers' campaigns or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis (unless authorised by Facebook) and only to assess the performance and effectiveness of your Facebook advertising campaigns.
3. Don't use Facebook advertising data, including the targeting criteria for your advert, to build, append to, edit, influence or augment user profiles, including profiles associated with any mobile device identifier or other unique identifiers that identify any particular user, browser, computer or device.
4. Don't transfer any Facebook advertising data (including anonymous, aggregate or derived data) to any advertising network, advert exchange, data broker or other advertising or monetisation-related service.
I mean, it's kinda taboo-ish to discuss FB bans, BH and farming stuff in general on STM. But thanks for the contribution 
This could be a good place to collect possible reasons...
Nice list stickupkid! A couple more off the top of my head:
Possible reasons why ads getting disapproved;
-images that make users feel negatively about themselves - such as images of overweight people
-before+after pictures
Possible reasons why accounts getting banned;
-too much negative feedback in comments (=bad user experience)
Amy
This won't get you outright banned but almost certainly suspended - using PayPal to pay for any reasonable volume, which for FB seems to be anything near 3 figures in a couple of days.
If you are not doing anything shady, you will get your account back but good luck on paying with PayPal ever again.
Originally Posted by manu_adefy
@vortex, thank you too, added yours
Another common cause: Insufficient account warmup.
Normal user activities + posts that get lots of social signals (shares+comments+likes) will earn trust. For the latter, aim for a relevance score of 9/10.
Amy
Thanks for this. Just about to launch my first campaign and have chosen FB and sweepstakes. I dont want to get myself banned on the first go! So are sweepstakes actually banned on FB? My AM just recommended one for FB traffic. I'm a bit confused, thanks in advance.
1. new registered user account: Facebook your name and your credit card or Alipay payment to the same name; 2. your personal information as detailed as possible and improve the state and city university you your birthday you have worked for the company name and the position of your interests and create and perfect 3. you need to have the promotion page: content; text or pictures, the best not less than 30 Post. Content is best and you have to promote the products have strong correlations between the 4. in the preparation and improvement of the above content, then open your FB advertising account has a choice of payment in the payment link if you have no choice, the default is the United States, and your credit card if not P card, then there is Chinese so issued on the existence of security risks; if you choose China, it will be more of a Alipay payment option is the reason of credit card payment FB to deactivate your account is very normal, your payment, then there is no way to receive your FB advertising credit card is small when the money will be in the 24~48 to FB your Facebook account name = your payment channels account name (very important!) Bank of credit card risk control is: your phone in your consumption after 48 hours to inform the bank that is not your behavior for any reason, the bank will put the money back to you recharge the FB way is the best paid by the third party of the two channels: PayPalAlipay, once you withdraw your payment and they are receiving complaints businesses have the obligation and responsibility to help you recover losses so I see in this last sentence, I thought finally there is hope. I'm using the Alipay inside. As the third party payment platform, I have a few thousand dollars less, and it must not find them trouble? So I just follow the steps: 1. call Alipay official customer service telephone: 951882. told Alipay that I pay 3. Facebook, let Alipay verify the order No. 4. to tell customer service, you want to make a complaint of alleged malicious fraud 5. Facebook, the reason is very simple, recharge after the account is frozen immediately, and can not be used in advertising balance recharge. 6. statement: you try to contact Facebook, but Facebook does not provide contact with the mailbox, nor does it provide the way to contact the phone. 7. therefore, Facebook, as a client of Alipay, requires Alipay to compensate for the loss. 8. a full refund is required. Results: Alipay and Facebook negotiation, communication and confirmation of orders and payment; Facebook will not refund your advertising fee to Alipay; however, Facebook will restore you recharge into the amount of advertising, advertising and re activate your account; then, you usually use Alipay to make a payment, account is frozen can directly to Alipay telephone complaints. The Facebook account is reactivated, but I still want to upload the certificate! BUT I have nothing to do with my facebook. So I uploaded the company's business license, proved that the homepage is related to my company, and now it can be reused. Facebook is hegemonism. There is no direct contact between customer service and direct customer service. There is no door to complain. It's awful! Fortunately, there is Alipay to endorse it.
Originally Posted by tinauk
Originally Posted by vortex
When I say stop running your ad, I mean either
- go less aggressive
- create new ad
to prevent fb from banning your account, even if it were a whitehat offer, but too many complaints?
Originally Posted by vortex
Originally Posted by mitchell
How about Amex cards. Are they still banning bin number of the cards? I’ve been facing this issue lately they ban my payment method even tho is a new additional card
Sent from my iPhone using STM Forums mobile app
Jep, a lot of amex people are having same issues
Originally Posted by cesarf
Originally Posted by cesarf
Mainstream "account saving" methods are too much abused so try less abused methods like less known VCCs, MultiloginApp for account farming, better cloaking etc.
LeadCloak
Originally Posted by cesarf
Originally Posted by mobique
LeadCloak
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