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Massive Dropoff on Clicks vs Landing Page Views (5)

09-08-2020 11:57 PM #1 dseopro1000 (Member)
Massive Dropoff on Clicks vs Landing Page Views

Hi,

An average of 30% of my unique outbound link clicks actually doesn't become landing page views and I'm wondering what I'd need to do to improve tie clicks to VC ratio.

I tried improving the speed by moving from SiteGround to WPX which is supposed to be faster than SG but the issue persisted. (according to Pingdom, the loading speed is about 8.30 sec.

The price table is towards at the bottom of the page so I don't think people bounce off because of the price.

I heard that speed, price could be the main two reasons for the drop off and I feel lost. Any suggestions?

thanks!

09-09-2020 02:39 AM #2 jeremie (Moderator)

Quote Originally Posted by dseopro1000 View Post
An average of 30% of my unique outbound link clicks actually doesn't become landing page views
People leave after 2-3s. On FF, your main picture with the lady does not even load. Fix your loading time first. Then clickloss will be relevant.

09-09-2020 02:48 AM #3 jaybot (Veteran Member)

8 seconds is a loooong time for a landing page to load, no matter what the traffic source is. Why do you need WP for a lander? Is it a blog or something?

Even if you need a bunch of content and CMS, it’s better to use static html for the lander, and links from the lander go to the real WP site.

09-09-2020 09:47 AM #4 matuloo (Legendary Moderator)

8 seconds is guaranteed to cause some traffic loss, did you try to follow all the steps that jeremie suggested in the other thread, to improve the loading speed?

With FB traffic, you do not need to chase every millisecond as we do with POP traffic for example, but 8s is still too much.

09-09-2020 10:59 AM #5 jeremie (Moderator)

Here is the other thread, for anyone crashing there in 2 years:
https://stmforum.com/forum/showthrea...mmerce-hosting

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