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Can I Make a Profitable Offer Work on Voluum DSP? (32)

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Been running an offer on Pinterest at about 100% ROI, but since I have yet to tame their algorithm, I can't scale it the way I would like to. So I decided to give native a try

Set up everything on Voluum, didn't have the tracking right at first (I think it has since been fixed) so I don't have a great grasp at this point on the data. BUT....

Even with that, I am at -60% ROI (at about $100 spend) so I am excited about the possibilities when I cut bad placements and so forth

Stay tuned...

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-60% ROI before cutting placements looks promising indeed!

Just in case you haven't chanced upon it yet, here's a must-read thread for anyone looking to run on Voluum DSP:

https://stmforum.com/forum/showthrea...ith-Voluum-DSP

Also: Taboola and Outbrain would be great networks to scale to.

Eager to see you optimize this campaign to green!



Amy

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-60% ROI without any placement-level optimization looks promising indeed!

Since you're using Voluum DSP, I would recommend to take a look at your Ad CTR on exchange, site and ad level to see where you're paying for impressions only without getting any promising results. Ideally run a drill-down report to be able to properly identify where your campaign is leaking.

In addition to the above, check also your landing pages ctr and conversion rate performance. Your landing pages performance is pretty important too, since it can affect your overall campaign performance and optimization approach.

Maybe sharing some stats of your campaigns might help us give you more insights

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First off, thank you for taking the time to engage in my follow along

Right now, I am at $85 revenue and $394 spend

Have the following exchanges activated: MGID, RevContent, LiveIntent, Taboola, Outbrain and Nativo. The last three have gotten zero impressions. Bid is currently set at 78 cents

CTR on RevContent and LiveIntent is only .10% and .04%, but LP CTR is around 4%. On the other hand, MGID ad CTR is .95%, but the LP CTR is only .93%. Keep in mind the average LP CTR on Pinterest is 33%, which is VERY high for that platform

So far, two conversions, but only one tracked. That was on a very small site. Groupon and Breitbart have about 2.5 times more impressions that any other site

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If you have 0 impressions on your Ad Ex you can either check the Traffic Opportunities report or talk to your DSP AM. Do you show any bids and no impressions or 0 bids and 0 impressions?

With Liveintent the iCTR differs for in-app and web. We typically see better iCTR with Liveintent in-app traffic.

With big sites like groupon and breitbart, try to optimize based on site+widget IDs.

Best,
Justyna

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Well I am afraid this follow along is going to end before it really even started, at least in its current form

Woke up this morning to see the offer I was running has been paused. Nothing like waking up to bad news first thing in the morning

Not really sure where to go from here. I was running a debt relief offer on RevContent a couple months ago that showed some promise, but the advertiser dropped me for low lead quality, and the other offer in that space just doesn't convert well enough. I do have a profitable campaign on Pinterest for a health offer that's running in English speaking countries outside the U.S., although conversions are quite sporadic, and would prefer to run something more establish as I delve into the waters of native. But at this point it might be my only option

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That's a bummer man...

Do you have Adplexity Native with which to scout out some new potential offers?

I've never used Voluum DSP before, but I imagine having access to all the native networks like that does give some extra flexibility in offer selection.

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I do have an Anstrex account. Could look at offers that appear to be doing well (I haven't been able to find any affiliate offers similar to the one I was promoting)

A lesson I have learned in the past, but a definite reminder: you can never really count on a specific offer long term!

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Agreed - I much prefer big broad verticals like Weight-Loss, Diabetes, DIY Power, etc where you can continually test in new offers... same in lead gen space with car insurance for example... nothing worse than having a working offer that's doing great that you suddenly lose!

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Can you do anything to improve the lead quality?

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I don't think so. Have tried qualifying the leads by debt amount but that didn't help

Turns out the offer I was running is live again, just under a different product name

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Agree with @jack_l!

Some big/popular lead gen niches:

Auto Insurance
Life Insurance
Health Insurance
Loans
Debt
Home Warranty
Refinance

Tip: Try Leadnomics for lead gen offers.

(Disclaimer: STM does not endorse any affiliate networks. Please exercise your discretion when choosing which network to work with.)



Amy

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UPDATE: This offer shut down again two days later, although I had stopped running native traffic to it. I actually could dropship it, but I don't really like that business model

I have a Clickbank health offer that is doing well on Pinterest internationally, so I have fired it up on DSP. Running on MGID for a day and Revcontent for about two hours as I write this. Got a conversion on RC within the first 20 clicks or so that has me at a slight profit overall

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So the new health campaign has been running for five days...

Rev: $178 (3 conversions, 2 upsells)
Spend: $ 604

I should mention that $177 of that loss was from MGID (no conversions there) so I have paused their traffic. I am now just running RevContent

Landing page CTR is 35%, so happy with that. My question is about which widgets to block. I have read that it's advisable to block any widgets with 2500 impressions and zero LP visits, but what about the widgets that ARE getting clicks, just not at a high rate? For instance, assuming a widget does get 1 click in 2500, that's .04%. Should I block any widgets not getting at least that number?

Any other tips on which widgets/sites to block?

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There's no single rule of thumb here. The question is: do you have many of such widgets (with super low CTR)? Try to look at the campaign stats globally - compare all the widgets, look at their cost, maybe also cross-check the performance on these widgets per certain creatives to have a better insight into your iCTR.

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Anyone ever had their campaigns simply stop sending traffic? I even 4x the bid but nothing

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Hey @sd31677,

The most common reason why your campaign is not receiving traffic is the budget. So, first of all you can check if you have not run out of budget. Also if the total and daily budget for the campaign has not been reached.

What’s more, if you haven’t done it yet, you can add the “Status” column to your view. It may happen that your campaign is paused or rejected. Remember that if you change the flow of your campaign (lander or offer), your campaign will need to pass the approval process again.

Besides, you can check the start and end date of your campaign. It frequently happens that the end date of your campaign has passed.

Plus, here you can find some more information about the most common reasons for no DSP traffic.


If all the above has been checked and your campaign is still not bidding, please reach out to me on priv and we will investigate the issue.

Hope it’ll help!

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UPDATE

Here are my results so far with RevContent:

Revenue: $346
Spend: $967
ROI: -64%
Conversions: 7
Upsells: 5

I was able to get converting widgets from someone who ran this same offer before, so I am currently only running those widgets, as well as the ones that have converted for me. I am also bidding 3x the necessary bid to get 75% of available traffic

No widget so far has had multiple conversions

**Quick question: is it better to have the campaign delivery settings on ASAP or Smooth? Or does it matter?

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Just for clarity, ASAP strategy means that your budget will be spent as soon as possible (if all bid-winning conditions are met). Whereas, Smooth strategy means that it will be distributed evenly throughout the day.

That’s why, Smooth will be the best one, to spend an equal amount of money during 24 hours and avoid spending all the money during the first couple of hours. However, if you run your campaign with day parting (excluding a lot of hours) then you should use ASAP strategy to buy efficiently.

Smooth will be definitely good for split testing, probing traffic, new networks & placements
ASAP for whitelists, high-competition placements

What’s more, when using Smooth your daily budget should be minimum around $250 to let your campaign buy frequently enough to test the traffic and see any results. Also, you’ve to keep in mind that the higher the Bid is on the campaign, the higher the daily budget should be.

Just to give you an example:
With $50 daily budget your campaign will have a $2 budget ($50/ 24 = ~$2) available per hour (if there is no day parting in place), which is very little and it will be constantly blocking the campaign from bidding efficiently.


Enjoy testing!

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So from last Thursday to yesterday, while running primarily the whitelist widgets only, I had a profit of $7 on $185 spend. But the campaign was only spending about half of its daily budget

I had solely been targeting Tier 1 NON-United States countries (CA, UK, AU, etc). Decided to add the United States

Woke up this morning, my budget was depleted. 70% of it had been spent in the US, with no conversions

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Maybe you can separate your campaigns per specific geo? It’ll make it easier to control your budget, as well as optimize.

What I can also suggest is that once you add a list of widgets as a whitelist to your campaign, you should still test a bit the rest of the traffic by adding a duplicate of this campaign with the same list used this time as a blacklist. It'll give you more opportunities for scaling and increasing your profit.

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This campaign has completely stalled out. Only two conversions the first 11 days of this month

I had paused a number of creatives that were not getting great iCTR, but I have resumed them with the hopes that this makes a difference

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So it looks like I am going to have to shut this down for the time being, as I am now unemployed

I want this so badly, and while I have money saved up, I need to focus right now on having income come in

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Keep your head up man you'll get it whipped eventually! Keep us updated on your progress! 'One funnel away' as Mr Brunson always says... never realized the truth in it til I experienced it myself but it's true...

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Why not focusing on T2/T3 for the moment? I will cost you less and you can still "practice" until you find a campaign that works.

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I took your advice and deposited another $500 into my Voluum DSP account last week. Separated campaigns out, had one specifically targeting Canada (since that is where most of my sales came from), then another targeting T2 countries only

After making these changes, the Canada campaign is at $68 revenue (1 conversion, 1 upsell) and $176 spend. Yesterday, I uploaded a whitelist for the campaign my account manager gave me

The Tier 2 campaign got its first conversion + upsell today, so it's now at $101 revenue and $47 spend

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There you go man!

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Only using the whitelist for this campaign was bringing in only about 50 visitors per day on Tier 2, so I opened it up again to all placements. Will update the results

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After 3 days, I have gotten 7,382 clicks at .015 cents with a landing page CTR of 69%, but zero conversions

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Killed the RON Tier 2 targeting after $198 spend and zero conversions, 11,623 visits and 8,077 LP clicks

Seems like this campaign is a dead end

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UPDATE....


I realize it has been nearly 8 months since I posted on here (wow, has it really been that long?) but I did not drop native and go for the next shiny object. I actually joined the Mad Society forum owned by Malan Darras and found some really good info there which I put into place

Things started to take off for me on RevContent at the beginning of the year. I was running a bunch of campaigns for different in all geos at low bids and making killer ROI. Started bidding higher on Tier 1 campaigns, which lowered ROI, but who cares, because my net profits were higher. Even had a couple of $1k profit days. Total profit for those two months was $10k

But starting March 5th, the bottom fell out on just about everything. Started seeing $200 plus losses day after day

Have been able to stop the bleeding, but I'm stuck in neutral. This month, I am only up $948

I do have one offer that is consistently bringing sales at 12% ROI at the minimum daily budget. Am looking to really scale that up

The "small ball" served its purpose, but now it time to start swinging for the fences

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Thanks for the update. Glad to hear you had a couple of good months. I have no doubt you'll find it again.

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