Mastering Native Ads with Voluum DSP (56)
Hey all,
Excited to start this follow along and my journey with mastering VoluumDSP’s platform.
It’s been a long long time since I posted a follow along here, actually almost 6 years ago it looks like, which is practically ancient history in marketing time.
Got a few guides in the works I’m looking forward to sharing, but I think this will be a great starting point for the year to get the ball rolling
But first a little background...
What are Native Ads?
Native ads are in a sense a sub-set of Display traffic (eg banner ads) that are instead made to match the look and feel of the content on a website (or app), typically placed in the footer of an article as “related/sponsored content”. Usually this is in the form of an ad in article format, AKA an “advertorial.” The biggest native ads sources are Taboola, Outbrain, Revcontent, Yahoo Gemini, TripleLift, MGID, etc and Instagram would fit that bill as well.
P.S I don’t know why some people call it “Natives” Ya’ll weird :P
What is VoluumDSP?
It’s a streamlined platform for buying display inventory, namely native ads across nearly all the major native networks, and is tightly integrated with
Who am I?
My name is Kelly Sheffield and I’ve been in in this industry for around 7 years now working as an affiliate. Like many others in this space, I jumped around quite a few things in the beginning, going from SEO > search PPC > adult pops > redirects > Facebook > before finally hitting my stride with native ads in the last few years. I’m definitely still a smaller fish compared to what I’ve seen others do on native, but I’m happy to help out with what I’ve learned so far.
My history with VoluumDSP is that I started testing it out in late 2017, and ended up spending low 6-figures through it in 2018 across a few campaigns profitably. That experience, combined with running on other native sources directly, lead to me to speaking at AWE Barcelona 2018 on the topic of ‘Scaling Straight-sales with Native Ads.’
Follow Along Goals:
- The near-term goal is to hit 1k/day profit which I think is very doable & quickly
- Short-term I’d like to reach those same numbers with multi-geo ecom products
- Long-term I’d like move towards the bigger native sources (Taboola & Outbrain) with those products to reach 5 figures/day
Disclosure: VoluumDSP offered to deposit some initial funds to help with testing which I accepted, but more importantly to me at least, I got put in touch with a few members of the DSP team to help ensure this follow along is a big success.
Update #1 coming Monday…
Good luck Kelly!
Looking forward to you updates 
Sent from my iPhone using STM Forums mobile app
Love it man- great hearing the background info too after seeing all your other posts on here I'll have to check out your speech!
Excited to see the follow-along too
Interested if you'll be running straight one product ecom campaigns or doing the listical approach
I just started my 4th listical attempt after mixed success with the first three, this one half lead gen half ecom, and am trying to finally master that model. Experimenting with one product ecom campaigns too though and have one profitable but VERY small one going.
But yeah thanks for doing this and excited to follow your progress man!
Looking forward to this one!
Been waiting for this one Kelly, great that you started it at last Looking forward to what results you will be able to reach.
Update #1
I’m more than halfway to the first goal of 1k/day profit.
Yesterday’s stats:
+ a back-button conversion = $674 profit
However today was a complete 180:
… welcome to the rollercoaster of higher payout offers. Actually it's not a big deal, big swings can happen with straightsales, especially at the lower spend I'm doing.
Thats why it's so important to let things run and see how they play out before jumping to conclusions. Also why I'm looking to keep my ROI high though.
In a perfect world I would have started this follow along the same day I started running, but actually started running again on VoluumDSP 10 days ago before it was decided to turn things into a follow-along.
Stats to date are as follows:
For now just focused on good ol’ nutra campaigns - nothing special about the ads or landers.
Moreso focused on finding out where volume is for sources that allow nutra and finding some quick wins before moving towards ecom offers. PowerInbox is where I'm focusing my efforts now.
This is gonna be big!
I've never tested VoluumDSP (and therefore have no idea on traffic quality), but have seen a comprehensive demonstration. The level of targeting it allows is very impressive. You can target as granular as you like - which is something you don't see on most other networks.
Looking forward to updates - thanks so much Kelly for starting this!
Amy
Hey Kelly, hugely interested in your progress, we are advertisers in the nutra space and recently signed up to
Awesome results Kelly!
May I ask which sources do you use inside of VoluumDSP and on based what did you choose them?
Do you go with the traditional native sources or you test them all?
Looks like you are getting $90 CPA per SS conversion on Nutra. That correct?
Definitely following this!
Great results very early! Did you use some proven funnels for this or was it a lucky "out of the blue" shot?
Today I'm working on scaling the current campaigns to wider targeting, eg more more devices, adding more countries, more placements from a new RON test.
The bulk of the revenue is coming from a small whitelist I created after testing an initial RON/blacklist campaign up till the 14th + some small traffic GEOs.
Also looking to find offers to fill out certain INTL GEOs I see in the planner with high volumes. Perhaps COD offers and/or Crypto/Trading.
Lastly am experimenting with increasing the impression cap from 1 to 2 on the campaigns that are already profitable. Previously I found increasing that hurt my overall profit/day, but I'm being recommended to put it as high as 4.
Should increase daily spend by a good amount, maybe 50% - the 'traffic opportunities' tool tells you exactly what amount of traffic you lost out on for each setting:
Originally Posted by jack_l
I’ve had really bad results so far with listicles, less bad with individual ecom products, but then again I’ve been trying to make them work on Revcontent. Moreso looking to run to one product, and hoping to start testing some again by end of the month.
Originally Posted by jvas1704
Originally Posted by erikgyepes
Originally Posted by matuloo
Will post update #2 later this week once I get some more things going.
Nice Follow Along man.
Looking forward to see how it unfolds
How would one gather good angles for trial offers in diet/male enhance (non adult)? Would a service like banners landers make sense for execution in these cases on native?
Originally Posted by robert-e
Originally Posted by robert-e
Also you can see placement urls in VoluumDSP so you can manually spy on things by changing your browser user agent, using a proxy, etc.
@thedude
you running clean or cloaking ?
Originally Posted by johner911
Update #2
Hitting a wall here with the nutra campaigns since last update.
Was able to get my spend up a bit, testing out some new geos and sources that allow it (MGID mainly), but ultimately no big new winners. Some conversions here and there in smaller geos, but only able to spend like $5-20/day, so will need to wait a bit longer to see how they do. May have something to do with available inventory for more aggressive campaigns being lower on some sources, not entirely sure yet.
Have trimmed things back down to mostly whitelist and small geos while working on getting some ecom campaigns setup on more premium inventory with higher volumes.
Impression cap results
Raising the impression cap from 1 to 2 and then 4 didn’t yield anything super promising. My volume and spend increased, but so did the overall cost of the click to the offer (eCPC), so profit remained about the same.
Main campaign status
On my main profitable campaign, CPMs have increased by a little over 50% in last few days, so quite possibly could have revealed too much. But was also warned that volumes would be decreased for a week while the source tested some changes, and that has occurred as well. Have uploaded some new ads with the correct sizing ratio which have improved iCTR some, but it may not be enough.
Either way I’m going to have to leave things a little ambiguous on what I’m running going forward
Positive things
On the bright side, the auto-optimization feature seems to work pretty well for optimizing iCTR with an initial RON/blacklist campaign. It gives me the confidence going forward to launch wide targeting campaigns on bigger sources without worry as much about bad placements eating up all my budget. The other thing I’m really liking is how easy it is to set up many campaigns quickly across different sources. Doing that manually on some sources can be an excruciatingly slow process.
Goal for next week
Main objective now is to move into launching and testing ecom campaigns on bigger, more premium sources and get to to $100/day profit with one this coming week.
Nice follow along. Do you feel the amount of traffic you are receiving through
Originally Posted by kabouter
You do miss on a few things like topic targeting on RevC or Interest Targeting on OB but gain the ability to bid up and down or completely block so many other things that the one probably outweighs the other.
In my opinion one has to test them out for the specific offer/offers they want to run, pick just 1 or 2 of their DSP integrations and focus on that only.
Originally Posted by kabouter
Update #3
Hey all, it’s been more than a month since my last update.
Here are my year-to-date stats minus today:
Adding in a few back-button and email conversions, and minus today’s testing I’m basically at break-even.
What’s worked: Nutra, specifically US nutra where the bulk of the volume appears to be.
What not worked: ecom offers on the high volume premium sources, eg liveintent, outbrain.
The biggest takeaway I’ve learned so far:
Auto-optimization is both a blessing and curse.
- It can help find the best combination of targeting and bids to maximize ROI even further
- But it requires a minimum amount of data to begin working, which on the expensive sources with lots of placements, can add up since you’re paying per impression.
- Using the auto rules to block sites that say have spent $5 and received no views alongside auto-optimization seems much more budget friendly for initial testing than relying on auto-optimization alone.
Currently in the processing of testing some sources I’ve not run before, namely Nativo and Yieldmo, and re-testing Polymorph.
In order to make headway on these larger sources and not loose too much money, will probably have to focus on a narrow set of premium sites on these sources and get everything dialed in first, as opposed to trying to build a list from RON.
Originally Posted by thedudeabides
As for the auto-optimization and the minimum amount of data required for the algorithm to start working, let me quickly remind the mechanism behind it: the first version of the optimization algorithm is created after min. 100 successful events (visits for CPV and iCTR, clicks for CPC and conversions for CPA optimization).
To better control spend/placement you can always use the daily limit per site/app/widget - just use the toggle and put the max. budget you want to spend to test one single placement.
In turn, to better control spend/campaign you can always use the daily limit/campaign - again just put the max. budget you wanna spend daily.
It might then take a bit longer for the algorithm to learn, but believe me, it's worth it. Even if the algorithm starts optimizing on the 3rd, 4th or 5th day of the camp running (but in fact visits are relatively easy to collect for CPV and iCTR - within 1 day) the good results should be seen from the very first day it starts auto-optimizing and the more data (events) it gets, the smarter it bids
Hi,
Any updates on this?
Thanks.
Originally Posted by eurosen
I gave nutra another go this last month, this time running trials instead of straightsales and that made a difference, at least initially. Was able to get up to a few hundred profit/day but performance then fell off. I think the whole mastercard rebills change may be the culprit. Haven't been able to find any new winners yet in testing a few sources, but I still have a whitelist to potentially fall back on that's responsible for around 4k in profit on 10k spend over this year, but just can't get any volume out of it.
In other news these last two weeks I've been learning the ropes of Outbrain and Taboola, something I've been putting off forever. Have already racked up $15k in spend, and hit $3k/day revenue on Taboola last week, so things are moving along fast.
My goal to wrap this follow along up is to do a comparison between running direct vs a DSP.
Good stuff man- I've been keeping an eye out for updates from you so glad to see this pop up
Would definitely like to get see thoughts on the direct vs dsp, as well as your concluding thoughts on the auto-optimization too
Originally Posted by jack_l
Would definitely like to get see thoughts on the direct vs dsp, as well as your concluding thoughts on the auto-optimization too
Originally Posted by thedudeabides
Originally Posted by thedudeabides
Things have pretty much wrapped up with VoluumDSP. Have a lot of points to go through on what's worked and what hasn't, general feedback, etc. Hope to have things finished by end of the month.
Originally Posted by thedudeabides
So very much looking forward to your wrap-up and comparison.
Originally Posted by sprice
Thanks,
Justyna
Very interested to hear in your thoughts about CPC vs CPM buys on native
When running banners 4 years ago, I only managed to get CPM to work but banners were already on a fast decline and there were not many CPC sources available. All were doing CPM only.
Hi,
I would be thanful to any member of STM who can help me with the below mentioned questions.
My skype is sandeep.tirkovela
Can you create a video of placing native with
I will be very thankful if you can provide me the direction.
>whether we need a website to host natives
> whether we need a landing page
>easiest way to create natives
>how mush can we invest in natives
>what is the traffic source we select and try on
>where can we get native ads to send traffic to.
> how to put our native ads onto
Thanks,
Sandeep.
I actually got on a call with them the other day as I wanted to teset their inventory. the only thing is not all widgets is part of their traffic, they will even say that some offers might work better direct because certain widgets ID are only open directly to the native traffic source. I still would love to test and will re read this thread again. Convience of everything in one platform vs missing certain widget IDs????? in the end I am still going to try to test and will prob re read this thread.
Originally Posted by san444u
sorry for my late response. I PMed you with answers to all of your Qs
Cheers,
Justyna
Originally Posted by thedudeabides
Have had a look at DSP and it looks quite interesting but I have a feeling that via DSP you are only getting access to a small portion of the traffic available on native sources.
Hey all,
So I went a little overboard on trying to write a detailed summary. At around 10 pages now of thoughts needing to be better summarized. Here's the first part, on a few general items of note:
On Campaign Setup
Easily one the best features of the platform is just how fast you can launch campaigns across multiple devices and networks. There are no campaign urls to paste, or delays to waiting for ads to upload and complete. For breaking out devices, there is the following option under the targeting tab.
You don't realize how long you spend trying to launch multiple campaigns until you have to go back to doing it manually. Being able to just launch to multiple networks with just a click is pretty sweet:
Just keep in mind you'll need to upload enough correct image sizes for each. Unless you've got an insane ROI advantage though, I think you'll be better served by breaking things out per source. Hopefully they'll add that a similar option like with device breakout for that in the future.
On Campaign Approvals
For sources where there is direct integration, campaign approval can be extremely quick during prime EU hours I’ve found, sometimes within an hour or less. Your AM can often speed this up as well if they’re online. Outside of that time period it’s usually a few hours, but approvals still happen on weekends.
Some sources however may also require double approval for the time being, on both the DSP side and then the source side, such as Revcontent.
One big thing to note is that with
On Account Reps
I’ve worked with a few account reps so far and they’ve all been super friendly and eager to help with campaign optimization. Obviously being part of a company that offers a tracker aimed at affiliates, they definitely seemed more attuned to an affiliate's needs than your average ad rep who deals with all sorts of accounts. And because of the nature of the integration with
Making use of your traffic reps can be a huge advantage with native in order to know what’s working on a given source and where to invest your time and money. It’s part relationship building, and part knowing how to ask the right questions without being too nosy, as most are not keen to give up too much info on their own clients campaigns.
Asking questions like “What are the top spending verticals for this geo?” and “What kind of spend do you think I can achieve with X?” and/or "What are they spending?" and getting those answers direct from the traffic source is going to be way more valuable than relying on 2nd hand info from spy tools. That is one aspect where for the moment the DSP is a little light on those specifics, due to it being its own separate thing and clientele from the source, so you'll have to do a little more digging at times to get a better sense of things.
On Transparency
One fact that can’t be understated is how easy it is to find out which placements are actually performing for your campaign as opposed to the obfuscated placement ids/widgets that are common along many sources. Those ids often get moved around, replaced, etc and it can be a real pain sometimes to get to the bottom of a campaign’s stats and see what’s responsible for making it work or not.
But also being able to see how many impressions were auctioned vs what you won is also a big deal for locking down top performing placements.
One area I feel the DSP could further improve on transparency is with the DSP planner and showing not just the inventory a source has, but what amount of that is actually available to buy via the DSP. Seems like there are sometimes discrepancies between what is shown for "Bid requests (last 24h)" and what's actually available to buy.
Eg, the nutra campaign I ran early on in the follow-along shows ~4.6 Million requests (last 24h) @ ~$1 "avg win price CPM (last 30 days)" for one of the top placements yesterday, so that should equate to a few thousand dollars/day in spend, but at it's height even with a CPM bid of $50(max you can bid) I wasn't able to get above 4-6% win-rate and few hundred/day spend.
Not really sure what that's about, but I'll cover more of my results from the past year and more recent campaigns in the following posts.
On the bright-side is there's now a "Traffic Opportunities" tab on campaigns which helps you troubleshoot where you're losing out on traffic (this one is from a different campaign though).
Next part(s) will be on my results, and my concluding thoughts
Thanks for being patient.
Now onto some results...
Past Results of Running on DSP
As mentioned in my intro, I’ve actually been using VoluumDSP since around october 2017.
Here are my stats to date:
The vast majority of that was from running nutra campaigns on polymorph in 2018, but here’s a bigger list of the winners from 2018:
I had a couple of things going for me back then.
1) First, I was one of the early few to be using it while it was still in beta and there was very little competition. Fun fact: I flew to Vegas for ASW pretty much solely just to chat more with Rob Gryn about it. I was pretty hyped about it at the time. Flight got delayed so I ended up being there for a grand total of like 3 hours before I flew back home.
2) Anyway, secondly Polymorph was one the top spending sources that others were making work from what info I could gather, so I knew if I focused there I should be able to make something happen. I tried quite a few sources previously and wasn’t able to get any significant spend going.
3) I had some good offers that are since no more. Some great straightsales, and some dating offers that paid on click as opposed to lead. Only mobile worked there for Polymorph me for whatever reason with tablet and desktop being far off.
Optimization tips (circa 2018):
As far as optimization goes back then I kept it pretty simple (and still do).
- A RON blacklist campaign, where I’d remove (or set auto-rules) to block non-performing placements, as well as remove sites that converted and place them in the whitelist:
- Whitelist campaign, with just the converters
- I found a frequency cap of 1 yielded the most ROI and profit per day vs 2+
- Didn’t really make use of auto-optimization at the time, or tried it a few times and disabled it. Can’t really remember to be honest. AO was being worked on for quite a while.
Eventually those offers paused, and I found the traffic quality and volume changed over time with Polymorph. At their height I think the BL+WL campaigns were spending $1-3k/day but haven't been able to get close that since, aside from some early success with the earlier campaign this year mentioned.
Next onto reviewing my results this year & comparing DSP vs running direct...
Great follow along! Solid information!
Originally Posted by thedudeabides
Thanks a million @thedudeabides for keeping everyone posted!
hey thedudeabides
When's the 'Next onto reviewing my results this year & comparing DSP vs running direct...' coming?
Eager to know and learn.
Originally Posted by thedudeabides
Past Results of Running on DSP
As mentioned in my intro, I’ve actually been using VoluumDSP since around october 2017.
Here are my stats to date:
The vast majority of that was from running nutra campaigns on polymorph in 2018, but here’s a bigger list of the winners from 2018:
I had a couple of things going for me back then.
1) First, I was one of the early few to be using it while it was still in beta and there was very little competition. Fun fact: I flew to Vegas for ASW pretty much solely just to chat more with Rob Gryn about it. I was pretty hyped about it at the time. Flight got delayed so I ended up being there for a grand total of like 3 hours before I flew back home.
2) Anyway, secondly Polymorph was one the top spending sources that others were making work from what info I could gather, so I knew if I focused there I should be able to make something happen. I tried quite a few sources previously and wasn’t able to get any significant spend going.
3) I had some good offers that are since no more. Some great straightsales, and some dating offers that paid on click as opposed to lead. Only mobile worked there for Polymorph me for whatever reason with tablet and desktop being far off.
Optimization tips (circa 2018):
As far as optimization goes back then I kept it pretty simple (and still do).
- A RON blacklist campaign, where I’d remove (or set auto-rules) to block non-performing placements, as well as remove sites that converted and place them in the whitelist:
- Whitelist campaign, with just the converters
- I found a frequency cap of 1 yielded the most ROI and profit per day vs 2+
- Didn’t really make use of auto-optimization at the time, or tried it a few times and disabled it. Can’t really remember to be honest. AO was being worked on for quite a while.
Eventually those offers paused, and I found the traffic quality and volume changed over time with Polymorph. At their height I think the BL+WL campaigns were spending $1-3k/day but haven't been able to get close that since, aside from some early success with the earlier campaign this year mentioned.
Next onto reviewing my results this year & comparing DSP vs running direct...
We have some direct exclusive supply coming in the next weeks and a more sophisticated version of our content targeting system which we'd love for you to test. Will let you know!
Originally Posted by bluewax
DSP Results for 2019
Unfortunately things haven’t gone nearly as well this year. While I got off to a strong start again on polymorph this year hitting high $XXX/day, that particular traffic dried up shortly after posting. Here are my 2019 results to date, minus a few back-button conversions:
While I’ve had some success on sources that don’t really have a self-serve CPC equivalent, I’ve been finding it difficult to get any traction on the DSP for sources that do.
Comparing DSP vs Running Direct Results
Firstly, I’ve largely been trying to move towards the larger native sources, eg Taboola & Outbrain and away from restrictive offers not allowed there, eg typical nutra offers, aggressive VSLs, crypto etc. So that means mostly ecom and leadgen. Generally speaking it’s better to avoid running those types of offers on sources that also allow more aggressive campaigns on the same inventory, or it’s going to be an uphill battle to compete.
Taboola
As I mentioned a few posts back, I recently started running Taboola & Outbrain after years of being solely focused on Revcontent. I’ve been surprised with how fast I was able to test and scale things, particularly on Taboola. Within the first week of running a campaign was able to reach ~3k/day in revenue right around break-even. That’s what I love about native, just how quickly you can scale to 4 figures/day and beyond without a whole lot of micromanagement, provided you have a solid offer and decent creatives.
However I had to scale it back a lot get it consistently profitable, mostly cutting android & lowering bids. Since I had about a month of conversion data I figured I’d take the top ~100 sites and test on the DSP for the best chance of success. Here are my results for that period:
And here are my results for trying to run via the DSP over roughly the same period (Disclaimer: I was told that Taboola was new and not “directly connected” like Outbrain) :
There were a couple issues I encountered, but namely it didn’t seem like I’d be able to get the sort of CPV and CPM I needed to make things work while also getting volume. Initially msn.com capped out the $50/day budget for each in the first hour with poor performance, as I’d forgotten to set placement caps. My CPV improved somewhat once I lowered manually lowered the bids for that site, but the hourly spend dropped to few $/hour and the numbers didn’t look promising enough to continue with.
As far as the other big native sources, the numbers definitely look better elsewhere.
Revcontent
With double approvals no longer being a thing, things should be smoother getting things live, but I wasn’t able to get much volume at least not in France when I tried a few months ago. There also no push traffic currently afaik, which is a good chunk, although that’s not as big a deal as I’ve had a mixed results with it.
Powerinbox
I’ve had good results running direct on Powerinbox, peaking at around 2.5k/day spend last month. If anything this is an ideal candidate for running on a DSP, since there is literally no placement reporting passed back running direct. I haven’t done a direct comparison test with my current campaigns. I think there is some potential here, but it remains to be seen if there is comparable volume to be had.
Outbrain
I briefly ran leadgen campaign on Outbrain for a week or two, but once I went to Taboola I haven’t looked back. I was told Outbrain was better integrated and had more volume than Taboola on the DSP, and the stats certainly look better, at least in FR, but apparently the offer wasn’t being allowed anymore so it got paused pretty quick 
MGID
Haven’t run any traffic to MGID in a long while. I had decent ROI on the DSP back in 2018 with dating campaigns but the volume was quite low so I haven’t re-tested since. I think they have some new premium traffic that could be a fit for ecom and leadgen, but I’m sticking with Taboola for those for now.
Other Sources
Nativo also looked promising with low $XXX/day in spend possible per device when I ran, which I believe is another CPM source like Polymorph.
Overall I think the best bet is still likely Polymorph on the platform. Liveintent seemed to have the most volume available of everything I ran, so if you’re looking to spend 4 figures/day that’s probably your best bet, but I found it very difficult to make anything work there, at least in the US.
Also there are so many other smaller sources on there that I'm unfamiliar with and that lack a direct public ads platform where there could be some opportunity, especially with little competition like Polymorph was during beta with few bidders.
Hey guys,
let me add some comments to a few points made by @thedudeabides. Hope they'll make things more clear.
Originally Posted by thedudeabides
Originally Posted by thedudeabides
The great thing is that Taboola works only with viewable CPM model (vCPM). So CPMs and bid floors will always be higher so it’s more important to compare the CPC you get directly and thru us. Another important aspect is that the placements themselves are really big-volume ones and it’s true that it’s more difficult to get a good ROI on them (especially with some low-payout offers) but now that we’re launching Content/Category targeting it will be much easier to be profitable on such placements.
More info on the new feature:
Content (category targeting) is all about targeting all placements that have been classified under a specific category, for example: sports, news, finance, etc. It gives you a much broader reach than Contextual at the same time displaying your ads to a better-targeted audience.
Also, all campaigns will have Category Report available so there is no need for coming up with the keywords anymore.
So to give you a bit of a teaser - our internal tests showed that you can really decrease your CPCs and increase your iCTRs.
The first version of the new feature will enable you to check the report per Content category and pause the ones that are not working with your ads.
Hope this will prove to be a useful tool for optimizing your campaigns and a good starting point for the next step of the feature’s development which is implementing category targeting on the campaign creation level.
Originally Posted by thedudeabides
Theoretically, site (widget ID) is the ID of the widget (placement) that is unique and does not repeat on different websites. So widget ID 123 that works on example.com should not appear on any other website.
It might happen with RevContent that widget ID is not unique, so different sites can have the same name for their widget IDs*.
If you pause the widget in a way: sites=> widget id=> pause, you pause it on the site level.
If you go to reports and filter widgets only, it generates all widget under the specific name (identifier) and if you pause it, it gets paused under all sites that have it, so you can basically lose a good chunk of traffic segment.
*One widget ID may be situated on a couple of different websites (it depends on the widget nomenclature used by each publisher - what attributes they give them and how they map them on their end).
Originally Posted by thedudeabides
I have had 3 campaigns rejected last week. They have failed the security scan ("has failed the malware scan we have in place with The Media Trust (TMT) to ensure our platform provides safe media for users. Therefore, we are forced to reject your campaign/campaigns included in this flow. The following Ad Exchanges are affected").
When I take a look, this is the issue:
This content is believed to be scam related content around enticing users to enter in personal information for retargeting and reselling purposes and/or related to the selling of products which deliver false claims.
I am using landers I see around on the spy tools. Anyone had to deal with this before? Is this a VoluumDSP think or do the native traffic sources themselves also run these scans?
Originally Posted by janm82
Originally Posted by thedudeabides
Originally Posted by janm82
Outbrain for me as well.
Originally Posted by sprice
According to my rep, who in fact was 100% amazing and wish I had a rep like her for my direct traffic networks... she said since the DSP is allowed to do in-house approvals, they are forced to reject offers based on themediatrust.com for certain traffic networks (like Outbrain)... and then these networks don't necessarily have to abide by the same rule... since it's their network.
Originally Posted by sprice
thanks for good feedback about your Account Manager
. Correct, we use The Media Trust (TMT) to ensure our platform provides safe media for users - it's very important for premium inventory available with networks like Outbrain, Taboola, etc. We always provide very detailed Scan Results and we emphasize that if your URL gets blocked, you can always duplicate your campaign using a different URL.
If your domain gets flagged, you can always contact TMT directly to have your domains removed from their blacklists.
sure, following
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