Home > Technical & Creative Skills > Tracking Campaigns

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Voluum Automizer vs TheOptimizer (13)

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Does anyone have enough experience with both Voluum's Automizer and TheOptimizer.io to give any insight into how they compare?

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@jaybot?

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You rang?

I can only speak for pops and push camps but...

If you are using Voluum already, you get a bunch of free automizer usage up to $1000 spend, I believe. So I would definitely try it out to see how it works with your existing sources.

I will say Voluum’s uptime and front end are way better. But lacking in connections to some key traffic sources, and rules are limited to only a few days, as opposed to up to 90 on TheOptimizer. Rules also don’t seem to fire every 15 minutes or so, and can take up to 2 hours in some cases. Automizer is quite new and will be improved I’m sure.

I will also say TheOptimizer connects to a lot more sources right now. But its front end simply doesn’t load every three days (backend and rules stay working), and has a buggy interface. However, rules are also way more granular. TheOptimizer has been running a long time.

Try them both

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Alright, appreciate the feedback!

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I might have



So many valuable insights here. For potential users, and for us too.

Just so you know, we're working on extending the time frame and adding new traffic sources. Both coming next week! All updates will be added here:

https://stmforum.com/forum/showthrea...with-Automizer


Karolina

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I haven't used Voluum but I have used TheOptimizer since I first started in IM (in native in my case) and I would wholeheartedly recommend it.

I typically use 3-6 rules per campaign, but I know some guys like Joe Burton will have way more than that, so there's quite a bit of variability in just how granular you want to go with it.

Have never had it crash or quit working.... is very easy to use... and is integrated with every traffic source you could ever want to use it with. Extremely quick tech support too.

Maximus is another interesting one (only for native). I tried it for several weeks but preferred TheOptimizer.

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I am using testing TheOptimizer too.

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I only use TheOptimizer and didn´t test Voluums Automizer yet but also don´t plan to use it for some reasons that are important for me.

In the end it´s similar to what jaybot already said, Optimzer just has more and better options to create rules.

For example in Automizer you can only choose 1 hour/3 hours/12 hours/1 day and maximum 2 days as timeframes for the rules.
In Optimizer you can choose timeframes up to 90 days, it´s much better to track the performance over a longer timeframe.

Let´s say you want a rule to block a placement when it´s more than $10 in loss.
When it´s constantly at $3 in loss each and every day then you would never trigger the rule because when you can only set the rule to IF Profit is lower than $-10 in the last 2 days it would only be $-6 in two days and would never reach the $-10.
The placement would keep running and making losses each and every day.

When you can set a rule like IF Profit is lower than $-10 in the last 90 days then the placement would be stopped at day 4 when total profit is at $-10.

Next thing is the frequency how often the rules are triggered.
In Automizer you can only run them every 15 minutes, on Optimizer you can run them every 10/20/30 minutes, 1/2/3/12 hours, daily and weekly.

To blacklist placements I like to run the rules every 10 minutes.
Especially in the beginning it´s helpful to run them at a higher frequency.
For cost effective optomization it´s good to run the rules as often as possible but running them at a higher frequency than every 10 minutes can cause problems with some trafficsources for excessive API usage or something like that so 10 minutes is probably the best compromise between high frequency and error-free API access.

Then I also have rules that I run once an hour or once a day depending on the campaign
In these rules I check for late conversions and reactivate previously blocked placements when they were in loss but because of late conversions they are profitable later.

And probably the most important argument for Optimizer is the choice of trafficsources.

I only run push and pops so for me the only relevant source in Automizer would be PropellerAds and Zeropark.
Yes, they support Exoclick as well but I didn´t run campaigns on Exo for long time.

On Optimizer however I have Pushground, Adsterra, Evadav, Active Revenue, Richpush, Zeropark, Popcash, Popads, Hilltop Ads, Clickadu and Propeller Ads.
Exoclick is also on Optimizer but again, I don´t use them.
Additionally they also support RTX (former 50onRed) and Plugrush but I don´t run any campaigns there at the moment as well.

So this is the most important reason for me to use Optimizer, it just supports most sources that I run.
Would be great when they would add Adcash, Advertizer and AdMaven as well but they are adding more sources from time to time so I hope it will be done as well.

I don´t know what tracker you use but another point to consider is that Automizer only works with Voluum whereas Optimizer works with many different trackers.

Well, no let´s check the negative sides of Optimizer.

As jaybot already said, it happens from time to time that I have a "server error" or something like that.
This is definitely a bit annoying in that moment but as long as the rules are still working it´s not that bad.
But yes, would be great when these small issues would be fixed.

Another thing that could be improved on Optimizer is the time it takes for new campaigns to appear on the platform so that we can apply rules to it.
Would be great when it could check for new campaigns at a higher frequency.

In the end I really enjoy to see automation getting added to more platforms, let it be trackers or trafficsources and I hope that the trend continues.
But all in all I would say that right now Optimizer is the best solution on the market, at least for my own workflow and especially when we consider how many different trafficsources and trackers are supported there.

When you have automation integrated in other trackers you have to use that tracker.
When you have automation integrated in trafficsources you have to use that trafficsource and trafficsource also can only optimize by metrics from their platform.
They can´t optimize by stuff like LP CTR or so because they don´t have access to such data.

Sorry for the long text but I hope it could help you a bit.

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Thanks twinaxe! Really appreciate this thorough breakdown.

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Glad when it helped you.

But as I said, I am happy to see more automation features getting implemented in several platforms and for example when you use Voluum anyway and run only Zeropark traffic then Automizer would probably be enough.

Same goes for the rules at Pushground or Evadav, when you only run these sources and only want to block placements by spending/conversions/ROI this could be enough.

But trafficsources can´t access your tracker so you aren´t able to setup rules for LP CTR and such stuff.

Correct me when I am wrong but in terms of flexibility for the rules and platform support (trackers as well as trafficsources) there is no platform out there that beats Optimizer at the moment.

In the end we affiliates can be happy when there is more motion in the automation stuff because a healthy competition often leads to better products

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The 2 days of data at Voluum is a joke. I've told them one month ago, they said they will soon extend it, and nothing has happend so far. I cannot understand that they are already charging for their tool, and that they even charge the same price as theoptimzer for >1k$ monthly spend.

On the other hand, I'm sure they will soon catch up. And I don't know how often you change tracker... For me, it's more convenient to have all the data and tools in one place. So if the features for both auto-optimization tools would be the same, I'd definitfely choose Voluum.

I've experienced a few bugs in the past at theoptimizer (pops and push), which took too long to resolve. I felt like I'm paying the full price for a tool, but then I'm also a beta-tester that has to help them in great detail on how to fix their bugs. I've never got a "sorry and we offer you one month for free" from them when some rules or even a lesser used traffic source weren't working anymore. But I think it also depends on who you talk to - Ervin the founder has been super helpful.

I think currently theoptimizer offers much more traffic sources and more features, and the 2 day rule at Automizer is a no-go for me. So for the moment, I'd say everyone not using Voluum just use theoptimizer. And even if you use Voluum, theoptimizier is currently the better choice unless you want to use a free tool (but again, who spends less than 1k per month and at the same time has enough data to optimize with 2 days of data only?).

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We've added additional time frames (7 days, 30 days, 90 days). You can check the full update here:

https://stmforum.com/forum/showthrea...l=1#post398335

Thanks for your feedback, we're definitely constantly working on making it better & better.


Karolina

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Hats off, that´s how it should be

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