Voluum now with Automizer (27)
We've just launched Automizer: a built-in campaign automation tool that takes a bigger portion of campaign management off your shoulders.
But more on this below...
What is Automizer?
Automizer is our brand new automation tool based on two foundations: traffic source integrations & automation rules.
The first one lets you track & pass cost information and enables you to control your campaigns from the
➡️ What can you do with Traffic Source Integrations?
Automizer lets you fully integrate with Revcontent ○ Propeller Ads ○ Taboola ○ Exoclick (more coming soon).
The full integration allows you to:
- pause/activate your campaigns,
- bid up or down based on sites, zones & campaigns,
- exclude non-converting sites or zones,
- auto-update your traffic-source costs,
- and create rules.
With Automizer you can also set up more basic cost integration with Facebook and Google Ads.
➡️ What can you do with Automation Rules?
Once you fully integrate specific traffic sources, you are able to set up your own automation rules.
With rules you can:
- Automatically pause or resume campaigns or single custom variables when your conditions are met.
- Get alerts when there are sudden changes in the performance of your campaigns or offers.
- Mark custom variables with our markers automatically when they meet set criteria.
To make sure you know how to fully benefit from Automizer, we are organizing a special webinar.
⬇️ AND THE BEST PART IS HERE ⬇️
Automizer is available to all Voluum users.
It is free on any plan with up to $1000 ad spend/mo.
If you track more, you will be able to upgrade your plan later on. For now, you can enjoy this tool completely free of charge, without any limits!
Karolina
Nice to see, I am a big friend of automation stuff so it´s great to see when such features get implemented.
It's awesome that you have launched this, the video explains it perfectly. Everything in one place, easy to use/integrate.
I use it now and it works perfectly. Came at the perfect time for me! 
Glad to see this go live and looking forward to seeing were you can take it. Hoping it can become a viable alternative to the other solutions given time.
Adding day and week parting options would be a good first start; so you can pause and resume campaigns at certain times which is pretty key for native. Taking some cues from VoluumDSP or how Outbrain does it would be good.
And for Taboola, are you treating it like Revcontent now where it will use your entered CPC cost for new incoming traffic then go back and update it? Last time I tested it with Taboola it didn't take that into account, so the daily cost stats were way off in my tracker because of Taboola's delayed reporting.
Originally Posted by thedudeabides
I like the day/week parting functionality and actually, a few people mentioned it already.
As for Taboola, they do their own update of costs for the last 24hours at once, after 2 PM - this is what's causing the inaccuracy between what we see and report at a particular update and what the final cost is. Because of them, we've added cost estimation (and now we've extended it to all integrated traffic sources). To estimate a cost for one time period we take it's length and check the last time period of the same length we have data for, calculate avg CPV and display it. But still, it's 100% accurate only after Taboola updates costs on their end.
Karolina
We've added a full integration with MGID to Automizer.
After you integrate your
- have your cost information automatically synchronized on all levels, from a widget level to the whole campaign
- check the status of your campaigns in
Voluum - change bids for a single widget or for the whole campaign straight from Voluum
- pause or restore your campaigns from within Voluum
- mark custom variables with our markers automatically when they meet set criteria
- get alerts when there are sudden changes in the performance of your campaigns or offers
Taboola, RevContent, PropellerAds, ExoClick and now MGID were the top 5 traffic sources our users chose in the last survey we did.
Now that Automizer is made public, we want to ask all of you which traffic sources you want us to integrate next. That's why I'm asking you to answer this anonymous survey - https://www.surveymonkey.com/r/X2BS6XH
You don't have to be a Voluum user or have any experience with our Automizer, every input counts. We want Automizer to be useful and beneficial to all of you.
Thanks.
Karolina
What's happening is that during the day once Taboola updates their reporting costs, my campaign costs get updated, but it applies that partial reported cost (eg 'Last Updated 2pm' in taboola reports) to the whole time period of the campaign that day, so my numbers are reporting lower than they should be. The remaining time period shouldn't be updated, just averaged out until the next update covers that time period.
Originally Posted by thedudeabides
If you prefer visuals over text, here's a quick video that explains Automizer concept the best:
Remember, we're letting YOU decide which traffic source to add to Automizer next, the survey takes less than 15s if you're fast - https://www.surveymonkey.com/r/X2BS6XH
Karolina
If the campaign started at 12AM and at lets say at 6AM the campaign gets its first cost update from Taboola, for adspend from 12AM to 3 AM, it overwrites that spend data for the whole 6 hours, not 3.
So at any given time the campaign stats could be way off during the day at each API update period.
It's 2:45 PM in the afternoon now and I'm still waiting for the auto update to apply the correct spend for up till 1 PM, a difference of $4k and already showing on Taboola's reporting. I can't tell you how discouraging it is thinking your campaigns are doing great only to see a large cost adjustment hit later in the day when things have slowed down.
@thedudeabides I talked about your feedback with our devs. It's more complicated in case of Taboola because their reports are very limited. We're trying to adjust as much as possible to their system though.
On May 18 we will close Automizer's testing phase and present new pricing for this functionality. How will it work after this day? (sneak peak).
Automizer will remain FREE until the monthly limit of $1000 in tracked ad spend. If you go over the limit, your cost integrations & some of the rules will be disabled (e.g. pausing/activating campaigns, bid-changing). They will be restored when the monthly limit is renewed.
If you track more than $1k/mo, it's important you select the right ad spend limit for you. You can monitor ad spend tracked vs ad spend limit is in the Automizer tab and adjust the plan when needed.
In other news, many new integrations are coming, the next one being with Zeropark and Outbrain.
Karolina
We're launching additional time frames and frequencies in Automizer today. I saw your posts where you mentioned a 2-day time frame not being enough so we decided to extend it to as far as 90 days.
A full list of time frame + frequency pairs is here:
Keep sharing your opinions on what you like/don't like about Automizer. I see them all and talk them through with our devs straight away.
More integrations & updates will be added very soon.
Karolina
Want more automation in Voluum for less?
Automizer - our newest built-in campaign automation tool - is free until the monthly limit of $1000 in tracked ad spend.
What if I told you you can have this limit increased even 25 times?
Here's the offer: Only now, only forum members can get Voluum with Automizer with an increased free limit up to $25 000 in tracked ad spend.
So yeah, you can automate traffic worth $25k instead of $1k without any additional costs.
Interested? Available only via Voluum.com/partner/stm
Karolina
Want more automation in Voluum for less?
Automizer - our newest built-in campaign automation tool - is free until the monthly limit of $1000 in tracked ad spend.
What if I told you you can have this limit increased even 25 times?
Here's the offer: Only now, only forum members can get Voluum with Automizer with an increased free limit up to $25 000 in tracked ad spend.
So yeah, you can automate traffic worth $25k instead of $1k without any additional costs.
Interested? Available only via Voluum.com/partner/stm
Karolina
Does this only apply to new signups or can current users get in on the action?
Good question. I'd love to add this too!
Originally Posted by jaybot
Karolina
Originally Posted by larsometer
But yes, you need to buy a
Karolina
I have a profit plan billed monthly. Does the upgrade to 25k work with this plan or are changes required?
Originally Posted by larsometer
Karolina
Originally Posted by jaybot
@jaybot @iwanttofly I hear you and I was able to get something for those of you for whom the promo available via
Until the end of month you can get Automizer 50% off. The discounted price has no expiration date - Automizer will stay 50% off for you for the duration of using it; however, you need to make a decision till June 30th. If you're interested, send me a DM.
You can check Automizer prices by clicking on this link. These are without the 50% discount so cut them in half and the price you'll get is what I'm offering here.
Karolina
Zeropark is now fully integrated via Automizer
What has been available so far?
- Having your cost information automatically synchronized on all levels, from a placement level to the whole campaign.
- Checking the status of your campaigns.
- Changing bids for a single placement or for the whole campaign straight from
Voluum . - Pausing or restoring your campaigns from within
Voluum .
What's new? Creating optimization rules for Zeropark campaigns.
Since Voluum and Zeropark have been developed under the same roof, this was the first network - tracker integration available to users. It was high time we upgraded it to include a full scope of Automizer features. Setting a condition to pause a campaign, send an alert, mark a variable with an emoji are all supported now.
We wouldn't be ourselves if we didn't make Zeropark integration *special*: Zeropark ad-spend doesn't eat away your ad-spend limit on Automizer. In other words, not only can you track your Zeropark events for free, but now, you can also benefit from the automation rules without any limits.
Zeropark wrote a bigger guide on this integration here:
https://stmforum.com/forum/showthrea...e-the-benefits
That's not all.
More integrations are coming this week.
We've also added a few small improvements to Automizer:
- If you're on Automizer's free limit, we'll notify you both when you reach 95% of your free ad spend limit and when your cost transfers stop because you surpassed it.
- We made creating similar rules easier by adding 'Load from existing rule' option. You decide whether to copy only time settings and conditions, or additionally entities and actions for a currently created rule.
Karolina
Outbrain is now fully integrated via Automizer
Yeah, you’ve read it right. We bring you yet another integration.
As you already know, this means: auto-updating your costs, pausing/activating campaigns, changing bids, and setting automation rules & alerts - all straight from
And to add a cherry on top: with this stm promo you can get Voluum with an increased Automizer limit! Automizer will stay FREE until the monthly limit of $5 000 - $25 000 (depending on chosen Voluum plan) in ad spend is tracked.
AVAILABLE ONLY VIA Voluum.com/STM
Karolina
We have 2 new tutorials for Automizer:
How to add a traffic source integration (PropellerAds as an example)
How to use Auto-Rules in
What do you think?
Karolina
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