VLM + ZP Integration Guide - What are the benefits? (1)
As you might already know starting affiliate marketing without a tracker is perfectly possible but not sustainable. You don’t need a tracker to achieve the first few conversions but then what? In order to analyse and learn from the data you’ve gathered using a tracker becomes absolutely essential.
Currently, tracking solutions offer all kinds of free, beginner, intermediate and advanced plans for clients with different business needs. Choosing a tracker can be a complicated process which requires proper research. Such research will entail checking how your favourite traffic source integrates with various trackers.
As you might already know, Zeropark and Voluum have been developed under the same roof. This means that if you’re a Voluum tracker client and are looking to try a new source there are various benefits to choosing Zeropark. Vice versa, if you want to track your Zeropark campaigns, Voluum is the perfect fit.
Why? Because there is simply no other traffic source + tracker combination that offers similar perks.
What you’re going to read below is a guide to integrating your Zeropark account with Voluum, in order to maximize the potential of the two.
First, let’s see why you should bother.
What are the benefits of the full Zeropark-Voluum integration?
- You can manage all of your Zeropark campaigns directly from the tracker. Available actions include changing bids, pausing/resuming or deleting your campaigns.
What are the additional benefits coming from VLM x ZP improved integration?
- Zeropark users will have the ability to set optimization rules in Voluum. Thanks to those rules they will be able to automatically pause and resume campaigns, offers or single custom variables when certain conditions are met.
- Users will receive alerts when their performance suddenly changes. The custom alerts can be set for a variety of cases, e.g. to send an alert when your offer stops converting.
- Mark custom variables with colorful icons automatically when certain criteria are met. You’ll be able to easily see what custom variables are profitable right after logging in to your account.
- Voluum checks and analyzes Zeropark’s campaigns to make sure everything is set up correctly. That, in turn, prevents Zeropark from sending traffic to flawed campaigns. If all potential issues are identified and fixed, you won’t pay for traffic that hasn’t been used.
- No event count limit.There is no other integration between a tracker and a traffic source that allows you to track any amount of events without additional costs, only the Voluum-Zeropark one. In Voluum, you can track as many Zeropark campaigns as you want and events from these campaigns will not count toward the total event count in Voluum. You can spend as much as you want on Zeropark traffic and there will be no overages added to the cost of your plan..
- Get more granular insights. A prime benefit of any tracker is providing more detailed insights into each singular step of the flow. Since Zeropark and Voluum share the same database the conversion tracking is at the highest level of accuracy.
Additionally, Voluum’s auto-optimization features use that detailed data to boost the ROI of your campaigns. This intelligent system diverts traffic to the best-performing landing pages and offers based on the user’s information. The AI does this by analyzing previous campaign data, so when a new visitor comes in, it sends the visitor to the best path that leads to a higher chance of conversion. Calculation happens in real time and the weights of each path are adjusted accordingly.
- Better end-user experience and higher reliability. When integrated, the tracking info is sent straight from Zeropark to Voluum via the back end, so there is no middle white page for your visitors to see. This doesn’t only improve the experience of potential leads/customers, but also improves the accuracy of tracked data that you analyze in Voluum.
- Quick campaign tracking set up. After successfully integrating your accounts, every Zeropark campaign can be updated with Voluum's campaign URL. No more setup is necessary, all tokens will be configured automatically. Such campaigns will utilize all benefits mentioned above.
- Support. Teams for both products operate in the same office so if you have any problems they are quick to respond.
How to connect the two accounts?
Before you perform the integration, remember that you can integrate one Zeropark account with one Voluum account only. If you try to integrate your Voluum account with a Zeropark account that already has been integrated with another Voluum account, you will get an ‘Unable to integrate’ error message. In that case, contact the support team of either one of the products.
Also, the integration is enabled for single campaigns across the platforms. That is, you will not be able to toggle targeting or bidding in a Voluum campaign if it has multiple Zeropark campaigns feeding traffic into it.
Now, in order to connect the two accounts you need to perform the following steps:
- In Voluum, go to the AUTOMIZER module.
- Go to the Traffic Sources tab.
- Click the Add traffic source button.
- Click on the Zeropark tile.
- You will be redirected to the Zeropark login panel. Provide your Zeropark account login credentials and click the Log in button.
- You will be redirected back to Voluum's Integration tab. A Zeropark account has been successfully integrated message will be displayed.
How to integrate campaigns?
Campaign integration requires only one more action from your side. Perform the following steps to benefit from ZP and Voluum account integration:
- Sign in to Voluum.
- Set up a new campaign funnel with Zeropark as a traffic source. If you do not know how to set up a campaign funnel in Voluum, read the Standard Guide article.
Voluum Note: For your convenience, Zeropark is automatically added as a traffic source element in Voluum, so you do not need it to add it when using Zeropark in your campaign funnel. - Click the Copy button next to the campaign URL to copy it to clipboard.
- Sign in to Zeropark.
- Create a new campaign or edit an existing one.
- Provide the campaign URL in the Destination URL field.
Your campaign is configured to be tracked by Voluum. It will be marked with a ZP tag.
After integrating accounts, small changes to the Voluum interface will be applied. To find out more on the Voluum interface changes after the integration, please read the Zeropark Full Integration article.
The flow of setting the rules, alerts and marks goes as follows:
- Set the rule name.
- Choose the affected element (campaign, offer or a dimension, e.g. creative, site, zone)
- Select the campaign.
- Choose the action to perform from: pause, resume, alert or mark.
- Select event or metric type from the following options:
- Select a logical condition (is lower than, is higher than, is lower than or equals or is higher than or equals) and provide value of your indicator. You can add more than one logical condition.
- Select a time frame that this rule will be applied to (1 hour, 3 hours, 12 hours, 1 day, 2 days, 7 days, 30 days, 90 days)
You can find more detailed information and step-by-step instructions in the Voluum documentation.
The most important thing is that all features connected to this integration will remain completely free of charge. Exclusively for Zeropark users, these features as well as aforementioned unlimited tracked events will remain free of charge.
That’s all you need to know about the improved integration. If you were wondering about the benefits of either platform, hopefully now you can see why they’re both worth trying.
As always, if you have any questions you can ask in the comments or DM me or Karolina from Voluum. We’re always happy to help and talk if there’s anything else you’d like to know.
Magda
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