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How do Finance offers perform on Push? (4)

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Hi everybody, my second post here, which is kind of exciting for some reason. Sadly, nobody answered on my first thread in "Questions and Answers" but I understand you are probably busy and couldn't get to me. Anyway, if you are interested in answering some dull questions, here's the link to it, although I answered some of the questions by myself and some more reading, it would be nice for others to see answers to those questions as well.

Basically, I went ahead and setup some sweeps ads for iPhone SOI in SG and PL, which I am not disappointed from (-30/40% ROI for now). I might keep on feeding them and optimizing them, but I also decided that I want to ride the coronavirus marketing wave, and do some Finance offers. More specifically loans. Sweeps are nice, but as a newbie I want to explore and test more verticals - perhaps find my true calling!

And that's the question I have for you - Have you tried pushing Loans on Push (pun intended), and how have they performed for you? And those of you currently running Loans, have you seen an increase or decrease in performance because of the pandemic and lockdowns?

Personally, I am in a country that's under lockdown, and, seeing so many people lose their jobs, I think increase in loans should be inevitable. Would love to have a discussion with you, guys! I have been spying on you quietly for the past week, and it's been a pleasure reading your insights and posts. Thanks again for posting such awesome content on the forums to everyone.

And there are also some interesting angles to explore, say "lost your job? get a loan to cover your bills", "stay home and feels safe with this extra cash", or I don't know. I haven't really thought them through yet, because I wanted to see what the spy tools will show.

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I just did Sorry for the delay, most people probably missed it because of the weekend and on top of that, everyone's schedule is fucked up by the pandemic right now pretty much

Finance offers are known to work on push, it was a bit of a surprise to me initially, as with pretty much zero targeting available on push, I expected this vertical to fail.

Have you seen this case study from Erik? The winning offer was actually in the finance niche : https://stmforum.com/forum/showthrea...26%23128640%3B

This is a very valid assumption, the unemployment rates are already going up across the world so cashflow problems are bound to follow. Banks will be careful for a while, until they get the financing from govts and rescue funds, so people will be looking for alternatives for sure. So the angles you suggested could spark a lot of interest

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Hi @top3pot!

In Zeropark finance offers are actually doing great at the moment. Doesn't seem like they were negatively affected by the pandemic at all

Magda

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Thank you both @matuloo and @zeropark for the useful insights!

I've actually got one more question, which is regarding landers to use with loan offers. I am currently hunting to find some, but, either they are all hiding them somehow, or it just works better with direct linking. Either way I want to test a campaign with 2 landers + direct, and I was wondering if anyone could either tell me what angles are possible for such finance/loan landers, or if you have such landers and don't use them, feel free to drop them to me. It would be much appreciated

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