Home >
Push Traffic >
Zeropark Push Ads Follow-Along: Erik’s Journey to Push Profits! 🚀 (58)
12-20-2018 04:06 AM
#1
erikgyepes (Moderator)
Zeropark Push Ads Follow-Along: Erik’s Journey to Push Profits! 🚀
Zeropark Push Ads Follow-Along: Erik’s Journey to Push Profits!
INTRO
Hey guys!
Erik here from my thai 🇹🇭 home office, this time with a new push traffic follow-along!
As you may noticed push traffic has been definitely the hottest thing that appeared this year!
Most of the major (affiliate friendly) traffic sources have added this new format into their inventory.
"Push" was also one of the formats that was mentioned over and over again in the
What’s working in 2018 guide released by STM earlier this year.
I heard some people saying that
Push is the Pop 2.0.
Is that really the case?
Is push traffic really converting that good?
Or it’s just another hype?
Well ... it’s time to find out!
I’m starting this follow-along where you will be able to to follow my steps and
maybe even launch your own push campaigns alongside!
(btw that would be really cool!)
But let’s talk about push traffic a bit before we start..
WHAT ARE PUSH NOTIFICATIONS & PUSH TRAFFIC?
I though most people understand what push traffic is, but when I met my friend earlier this month at AWA in Bangkok, to my surprise he didn’t know what push traffic really is..
..so let’s make it clear for now and forever:
Do you own a smartphone?
Good! Did you ever get a notification on your
lock screen that you have a missed call?
Or perhaps that your affiliate payout just arrived to your bank account?
Or that your friend just replied to your post on Facebook?
Well, these are all push notifications (on mobile).
Every app is able to send you some kind of notifications including browsers such as Google Chrome.
And with browsers it’s getting really interesting!
WHY?
The fact is that
EVERY website with a special installed code is
ABLE to
SEND you a
PUSH NOTIFICATION.
I bet you've already seen these small popups in the browser address bar that asked you to
allow notifications from this website.
Once you subscribe, website owners are able to send you these push notifications.
It's kinda similar to an email list except there is no email.
These notifications work both on
MOBILE and
DESKTOP.
There are companies/traffic sources that use this fact and are collecting huge numbers of push subscribers around the world.
BOOM! This is where push traffic is coming from!
TLDR; Push notification traffic is a traffic from push notifications that originates from browsers.
The majority of the traffic is coming from
mobile Android phones and tablets (no iOS traffic yet, but there is desktop MacOS traffic) and also
Desktop.
ACTION PLAN
I want to note that I’m still new when it comes to run push traffic.
I’ve been listening about it all this year, but wasn’t running bigger volumes until lately.
This fact alone in my opinion is good as I’m starting out as most new affiliates would do.
Otherwise the fact is, that I have solid experience with pop, redirect, adult display and a bit of native traffic.
I would say that push notifications are something between pops and native.
They are not as intrusive as pops, it’s rather on the user to decide if he clicks on the notification and view what’s following next.
When it comes to creatives there are 3-4 key parts:
Icon
Image (ZP doesn't use it)
Title
Description
Omitting icon, these are all pretty same to native!
Except the fact that push traffic is (at least now) way way cheaper
Okay, let's move to the actual plan:
OFFERS & VERTICALS: Gotzha, Clickdealer, Adcombo etc.
I'm going to talk to my AMs at various networks and going to get some good offers for start.
I heard that push traffic is doing good with many verticals ie.
sweepstakes, dating, casino, finance, nutra, crypto..
...which is totally awesome because there is so much space for EXPERIMENTATION!
However as you may know, every traffic source has a bit different audience, so my ultimate plan is to test couple of these verticals to get feeling of the ZP's traffic.
I have also a rep at ZP, so I will try to get information from him as well.
TRACKER: Voluum
Voluum is directly integrated with Zeropark (as they are owned both by the same company) which will make lot of the things easier for me.
For example: I’m able to directly change bids, pause/resume campaigns and block placements directly from tracker.
Also Voluum doesn't charge for ZP events and all the traffic costs should be accurate.
LANDING PAGES: ADPLEXITY
For landing page research I’m going to use Adplexity Mobile.
I have run a lot of pop traffic in the past and I assume that all these kind of angles and landing pages will work on push as well.
SUMMARY
That would be for the introduction to my follow along.
I'm going to keep this thread updated, so make sure to subscribe.
I'm going to post frequent updates in the following days.
Cheers!
Erik
Sidenotes: To keep everything transparent I would like to note, that ZP offered to credit my account with a test budget to use for the purpose of this case study. Beside this fact, everything else, success or failure to make push work is only in my hands.
12-20-2018 05:34 AM
#2
aollar (Member)
Best of luck Erik, I'll be following along
-Austin
12-20-2018 06:18 AM
#3
sklena (Member)
I´m looking forward to see your profits!
12-20-2018 10:04 AM
#4
matuloo (Legendary Moderator)
This will be BIG!
Looking forward to your results Erik.
12-20-2018 09:06 PM
#5
vortex (Senior Moderator)
Thanks for doing this Erik! Will be following along!
Amy
12-20-2018 09:28 PM
#6
sheet731 (Member)
awesome! will be following closely
12-21-2018 06:38 AM
#7
erikgyepes (Moderator)
I'M BACK WITH UPDATES FOR DAY 1️⃣ ❗️

Thank you all for commenting and following this journey. 🙏
I've pinged my AMs at various networks (Gotzha, ClickDealer, Adcombo etc.) and asked for top offers that would be suitable to run on push traffic.
One AM went ahead and pulled me 256 offers 😅, so I had to stop him and ask just for top 5! 😂
Anyway..
I ended up with a nice list of offers from various verticals and GEO's.
As I mentioned in my INTRO part I'm going to test multiple verticals to get my feet wet with ZP's traffic.
Starting is the most time consuming part of the whole process as there are many steps to do like:
- talk to AMs and get list of top offers
- spy on competition and final landing pages & offers selection
- landing pages cleaning, customisation, preparation & upload to CDN/VPS (I host landers on RackSpace CDN)
- coming up with angles & push ads creatives preparation (ICON, TITLE, DESCRIPTION)
- campaign creation and launch
All these steps have to be done before I can confidently start a new campaign and I would highly suggest you to do the same as well.
It should be not about finding random offer in the network and run random ads.
SSL/HTTPS
To run push ads on Zeropark your tracking domain needs to have SSL enabled, otherwise they won't accept your campaign.
More info:
https://zeropark.com/docs/zeropark-f...tps-campaigns/
Honestly I didn't use
SSL (https) yet as it was just working fine with good old http, but this finally pushed me to proceed.
So I went ahead and setup my custom tracking domain on SSL.
With the help of
Voluum's support it was quick and easy to do.
Okay, after I got the basic setup, it's time to launch!
OFFERS
I've got many offers to choose from and I really want to test as much as possible (which I will eventually do over time), but let's start with something first!
I'm going to test 3 main verticals for the start:
SWEEPSTAKES (iPhone and voucher),
CASINO and
FINANCE.
I will try to show as much as possible, but for now I'm not going to reveal the GEO's and offers.
I've got 2 sweepstakes in 2 TIER 1 countries: first is classic
win an iPhone Xs SOI offer and another is a
shopping voucher/coupon SOI offer.
During the follow-along I will call these:
#SWEEPSTAKES-IPHONE-T1
#SWEEPSTAKS-VOUCHER-T1
Then I got
2 casino CPL offers, first is in TIER 1 and second in TIER 2.
During the follow-along I will call these:
#CASINO-T1
#CASINO-T2
And last but not least I've got
1 finance CPL offer in TIER 2 country which I will call:
#FINANCE-T2
So pretty traditional and widely available offers across affiliate networks.
CAMPAIGN SETUP: Voluum
I went ahead and added all the offers into Voluum.
After I've created FLOWS for each GEO and vertical, usually it's enough to create paths, but I like to use FLOWS because I can reuse them across multiple campaigns.
In Voluum I'm also going to use the
Traffic Distribution AI feature.
This should send the traffic to the best lander/offer combinations and
save extra time and make more $$$ 🤑
Above is the screenshot for one of the casino flows (I blurred out the geo, lander and offer names).
I like to use emojis like this one 🎰 in the flow names, so it makes it easier to spot them in the tracker.
I use one simple rule for GEO filtering unwanted countries and I have 2 paths ➡️ one for
DIRECT LINK and one for
LANDING PAGES.
I heard that direct linking sometimes works better with push, so I wanted to split test this fact.
This is when
Traffic Distribution AI will come in handy, as you can see I have enabled
OPTIMIZATION for
PATHS and also for
LANDERS and
OFFERS.
In case that direct linking won't be effective, Voluum should automatically start sending more traffic to landing pages (or vice versa).
CAMPAIGN SETUP: ZEROPARK
As for the Zeropark's side I'm going to start with split testing 5 push creatives in each campaign.
ZP now allows to upload up to 10 creatives for split testing per campaign.
Below is a preview of the creatives on ZP's side from one of my casino campaigns:
I've decided to show these, so you can get some inspiration for start as well 😉
As you can see I also use emojis in the ad copies as I heard this should help to raise CTR.
You can read more about effective push ad copies directly on ZP's blog:
https://zeropark.com/blog/push-ads-copy-converts/.
As for campaign setup, I'm going to start slow with the
minimum daily budget which is $20/day and adjust it according to performance/traffic flow.
When it comes to targeting I'm going to start with mobile traffic, but I will test both mobile phones and tablets.
Frequency filter is set to 1/24hours.
As for
bidding I'm going to use the
Zeropark Volume tool that my AM recommended as it should be more accurate than the recommended bid on the campaign setup page:
https://zeropark.com/volume/
It's also a nice way to see in which GEO's ZP got the most volumes available.
OK COOL, this would be for the setup, let's look at some actual numbers now!
DAY 1️⃣
I'm going to use green 🍏 and red 🍎 apples so you can easily distinguish between profitable and unprofitable campaigns. 😉
#SWEEPSTAKES-IPHONE-T1
COST:
$12.54
REVENUE:
$2
PROFIT:
-$10.54
ROI:
-84.5% 🍎
Notes: The spend is lower than $20 because the time when the campaign was launched. I have ZP setup in my Thailand's GMT+7 timezone.
Not good results, but we are just starting and the Traffic Distribution AI also needs more data so it can start optimize the weights.
#SWEEPSTAKES-VOUCHER-T1
COST:
$47.47
REVENUE:
$33.60
PROFIT:
-$13.97
ROI:
-29.36% 🍎
Notes: Here I was getting good amount of traffic and conversions, so I went ahead and bumped the budget immediately. Probably not the best idea, but as you can see the results look much more promising than with the first campaign.
#CASINO-T1
COST:
$2.48
REVENUE:
$0
PROFIT:
$0
ROI:
-100% 🍎
Notes: Low spend, again due to timezone. Will have more data tomorrow.
#CASINO-T2
COST:
$20.95
REVENUE:
$11.20
PROFIT:
-$9.75
ROI:
-46.54% 🍎
Notes: Nothing much to say so far, -46% is not too shabby for start.
#FINANCE-T2
COST:
$32.91
REVENUE:
$44.07
PROFIT:
+11.16
ROI:
+33.92% 🍏
Notes: Didn't expect at all to get something green right of the bat! Again I was too excited and raised the budget. The offer has cap for quality check though, so cannot go too wild yet.
That's all for today guys.
It's been a pretty long post and took me long time to write, but I wanted to share as much info as possible, so we can learn together.
Let me know if you have any questions or anything!
Also feel free to start your own push follow-alongs.
Let's start moving things here on STM and help each other out!
Cheers,
Erik
12-21-2018 06:42 AM
#8
oldschool (Member)
Thanks for making this thread!
Really looking forward to seeing how this develops.
I just started Push and have still not have had success, it is a really cool type of traffic no doubt though and I am going to really try to get it working.
12-21-2018 06:42 AM
#9
stickupkid (Senior Moderator)
Bossss mode! 
Sent from my iPhone using STM Forums mobile app
12-21-2018 07:18 AM
#10
impian (Member)
Great follow along! And good timing so I can compare your progress against mine 
12-21-2018 07:38 AM
#11
eurosen (AMC Alumnus)
What sort of finance offer are you pushing?
12-21-2018 09:54 AM
#12
matuloo (Legendary Moderator)
Great work Erik, and it's really awesome you've been able to hit a green campaign that early!
Looking forward to what the quality will be like and how hard you can scale this.
Matej.
12-21-2018 04:24 PM
#13
servandosilva (Member)
Looking forward to your follow-along 
I figured you'd start one after we spoke last week!
12-21-2018 08:02 PM
#14
leadcloak (Member)
Could you please add this link in your signature because text in your sig. is not clickable. I've seen your sig. in another thread and tried to click on flashy follow along but when i was not able to do so, i thought maybe (just maybe) you're planning this thread out before starting. Waiting for BIG green numbers.
LeadCloak
12-22-2018 04:37 AM
#15
erikgyepes (Moderator)
DAY 2️⃣

Hope you are all having a great weekend!
I'm back with results from day 2!
#SWEEPSTAKES-IPHONE-T1
COST: $31.37
REVENUE: $13
PROFIT: -$18.37
ROI: -58.56% 🍎
Notes: So I finally got spend on this campaign on the second day! ROI looks also better than yesterday. Everything is so far without optimisation.
ROI is not the best, but I'm going to keep this running, so I can collect more data.
One thing about ZP is that it uses up the budget pretty fast.
In this testing phase I would prefer spreading it out for the whole day to get better sample of data.
Please see the screenshot below to see what I mean:

The $30 budget was used up in just 2 hours (right after midnight, when budget resets).
There is probably nothing much I can do about it, except perhaps pausing the campaign and unpausing it manually at desired time.
#SWEEPSTAKES-VOUCHER-T1
COST: $56.70
REVENUE: $39.20
PROFIT: -$17.50
ROI: -30.86% 🍎
Notes: Pretty much the same ROI as yesterday, also no optimisation was done yet. I'm getting conversions and got -30% ROI from the start, which is not that bad. Hopefully I can improve it.
#CASINO-T1
COST: $23.90
REVENUE: $30
PROFIT: $6.10
ROI: +25.54% 🍏
Notes: Finally we got spend here as well and what is better today we are PROFITABLE with no optimisation yet! 🤑 Let's see how it goes tomorrow!
#CASINO-T2
COST: $19.90
REVENUE: $12.80
PROFIT: -$7.10
ROI: -35.67% 🍎
Notes: Slightly better results than yesterday when it comes to ROI. I should say that with this offer I'm split testing my own landing pages with a prelander that is included with the offer (there is version with prelander and without).
I must say their default prelander seems to be working better even it's very simple one (classic slot machine with 3 free spins)
#FINANCE-T2
COST: $23.28
REVENUE: $35.90
PROFIT: +$12.62
ROI: +54.20% 🍏
Notes: ROI improved since yesterday, but I still kept running on the same budget. I'm going to raise the budget to get more data as this campaign seems to be working pretty well! 🥳
So today I got 2 negative and 2 profitable campaigns.
Not bad for the start, especially when there was not much optimisation done yet.
Push traffic definitely converts across multiple verticals and that are good news!
Q&A

Originally Posted by
oldschool
Thanks for making this thread!
Really looking forward to seeing how this develops.
I just started Push and have still not have had success, it is a really cool type of traffic no doubt though and I am going to really try to get it working.
I'm glad that the timing is perfect for you! Let us know how your campaigns are doing! What about starting a follow-along too?

Originally Posted by
stickupkid
Bossss mode!

Thanks boss!

Originally Posted by
impian
Great follow along! And good timing so I can compare your progress against mine

Yep, feel free to share you story. Maybe you could start a follow-along as well?

Originally Posted by
eurosen
What sort of finance offer are you pushing?
Obviously I don't want to reveal the offer at this stage, but it's a leadgen for a loans company.

Originally Posted by
matuloo
Great work Erik, and it's really awesome you've been able to hit a green campaign that early!
Looking forward to what the quality will be like and how hard you can scale this.
Matej.
Thank you, I hope as well. There are weekly quality checks, so I should have results in the following days. Fingers crossed! 🤞

Originally Posted by
servandosilva
Looking forward to your follow-along

I figured you'd start one after we spoke last week!
Hehe, thank you Servando!

Originally Posted by
leadcloak
Could you please add this link in your signature because text in your sig. is not clickable. I've seen your sig. in another thread and tried to click on flashy follow along but when i was not able to do so, i thought maybe (just maybe) you're planning this thread out before starting. Waiting for BIG green numbers.
LeadCloak
Thank you so much for pointing this out. I was preparing my signature and for some reasons I forget to add a link. It's fixed now. Thanks LeadCloak! 🙏
12-22-2018 05:50 AM
#16
impian (Member)

Originally Posted by
erikgyepes
Yep, feel free to share you story. Maybe you could start a follow-along as well?
Great job buddy! I actually do have my own follow along that I just started a few days ago. It's over
here
12-22-2018 08:32 AM
#17
leadcloak (Member)

Originally Posted by
erikgyepes
Thank you so much for pointing this out. I was preparing my signature and for some reasons I forget to add a link. It's fixed now. Thanks LeadCloak!
It happens! You've made some good efforts in creating that signature though.

I'll design something like you - each character with different color.
LeadCloak
12-22-2018 01:55 PM
#18
oldschool (Member)
Originally Posted by oldschool 
Thanks for making this thread!
Really looking forward to seeing how this develops.
I just started Push and have still not have had success, it is a really cool type of traffic no doubt though and I am going to really try to get it working.
To be honest, once I saw your follow along I decided to see how it goes and learn for it and then restart my campaigns. I am finding this post REALLY interesting and learning a ton here, you definitely have pointed out some things that I did not think of as well as your insights are very logical so far.
Can't wait to day 3.
I did notice that I was going more a CPA route and now after seeing your post, this traffic source may be better for CPL (mitigates the risk).
12-22-2018 10:19 PM
#19
friedmoney (Member)
Thanks for this. Is your targeting RON to start and per source after successful sources have been identified?
Sent from my iPhone using STM Forums mobile app
12-23-2018 04:22 AM
#20
erikgyepes (Moderator)
DAY 3️⃣

Hey guys!
Christmas is behind the doors and I have to head out for some shopping, so I can prepare our traditional Slovak 🇸🇰 Christmas potato salad (that my thai wife loves btw) with fish.
I'm also still bit sick after AWA (my wife got it from me too, so 2 weeks of hell, but we are hopefully getting better).
Anyway I know you are waiting for results, so I'm back with data and notes from day 3, so let's get through it fast!
#SWEEPSTAKES-IPHONE-T1
COST: $30.26
REVENUE: $9
PROFIT: -$21.26
ROI: -70.26% 🍎
Notes: ROI is worse again on this one, actually it's the worse from all campaigns. Payout is too low compared to the CPC's I'm paying.
I think I know why though. I know this geo has some CC Trial offers and those jack up the bids in this geo.
I cannot see much potential with this campaign even if I would do some targets blacklisting, the profitable zones are all having just 1 conversion.
Overall ROI for this campaign is -67%.
So I have basically 3 options:
- kill all bad zones OR switch to whitelist
- find new offers (maybe test CC trial which has higher payout)
- kill the campaign altogether and focus on the ones with more potential
What do you think?
#SWEEPSTAKES-VOUCHER-T1
COST:
$52.68
REVENUE:
$33.98
PROFIT:
-$18.70
ROI:
-35.50% 🍎
Notes: Campaign is standing around the same numbers. I think it's time to do some small optimisation here.
Going to pause 2 push creatives that have very high eCPA and less conversions.
Also going to take a look at targets.
One problem with this geo is that bids are raising everyday.
The bid according to ZP tool is now 30% higher since I started this campaign. I'm keeping it below this bid though.
I think on push I also have to kill more aggressively and forget the old rules (x payout), but hard to say, it's still early.
#CASINO-T1
COST:
$22.51
REVENUE:
$10
PROFIT:
-$12.51
ROI:
-55.58% 🍎
Notes: Okay, so this one flipped back to red. Problem is mainly that I'm spending low amount compared to the payout which is 1/4 of the daily budget.
Bids are also the highest in this geo compared to other campaigns (well it's tier 1, baby!).
I'm going to raise the budget, so I can collect data faster.
#CASINO-T2
COST:
$21.64
REVENUE:
$32
PROFIT:
+$10.36
ROI:
+47.85% 🍏
Notes: Today was very nice for this casino campaign. ROI went from -35% to +47% and we made profit!
#FINANCE-T2
COST:
$71.31
REVENUE:
$130.88
PROFIT:
+$59.57
ROI:
+83.54% 🍏
Notes: My most favourite campaign so far 😍.
I think I nailed the push ad creatives here from start + the offer itself is also very good performer.
I also got
FANTASTIC news from my AM: my quality was checked and
APPROVED, I have green to scale up this campaign! 🚀
So plan for tomorrow is to get this baby to at least $100/day as soon as possible❗️
I'm raising the budgets and also going to take it to other traffic sources.
That's it for today.
Now just let me answer your posts below.
Q&A

Originally Posted by
impian
Great job buddy! I actually do have my own follow along that I just started a few days ago. It's over
here 
Sorry, I didn't realise it's you. I know about this follow along, just didn't remember your nickname. I think you had some pretty awesome results there right from the start!

Originally Posted by
leadcloak
It happens! You've made some good efforts in creating that signature though.

I'll design something like you - each character with different color. LeadCloak
I have to disappoint you man, I didn't really put so much effort in it. Why? Because I used this cool tool called Text Color Fader:
http://patorjk.com/text-color-fader/ 😂
It was once recommended here on STM by someone and since then I love to use it. It makes posts a lot more engaging!

Originally Posted by
oldschool
To be honest, once I saw your follow along I decided to see how it goes and learn for it and then restart my campaigns. I am finding this post REALLY interesting and learning a ton here, you definitely have pointed out some things that I did not think of as well as your insights are very logical so far.
Can't wait to day 3.
I did notice that I was going more a CPA route and now after seeing your post, this traffic source may be better for CPL (mitigates the risk).
These offers have simple flow and they are easy to convert. But I heard people making work many different verticals. Even nutra and COD offers.
I think push is still not fully explored and saturated, so there are many options to experiment with.

Originally Posted by
friedmoney
Thanks for this. Is your targeting RON to start and per source after successful sources have been identified?
Yes I started with RON, but actually I noticed ZP already introduced whitelists (sources/targets) campaigns, so we have now even more options to play with.
12-23-2018 04:54 AM
#21
jeremiahandor (Member)
Not even running Push but i waited all day for the day 3 update ahahha!!! And im just coming out of a very serious sickness myseld hope your feeling good by the big mans birthday. Or her. Who knows. Anyways great stuff!!!
Seeing some great potential with the financial offer.
- Jeremiah
12-23-2018 05:04 AM
#22
leadcloak (Member)
You have won the victory, I'm disappointed, It's okay though. That's pretty nice tool, I've bookmarked the website because it's worth it, man! Many decent tools are available there without too much ads. BTW i'm going read this after some time - 179 Ways to Annoy People.
12-23-2018 10:03 PM
#23
matuloo (Legendary Moderator)
This is quickly turning into the thread of the month ...if not more
Keep it coming Erik!
12-25-2018 08:07 AM
#24
jeremiahandor (Member)
no joke i refresh this page about 10 times a day to see for any progress. Pretty sure im more excited than erik at this point LOL
- Jeremiah
12-25-2018 03:58 PM
#25
CatalanWarrior (Member)

Originally Posted by
jeremiahandor
no joke i refresh this page about 10 times a day to see for any progress. Pretty sure im more excited than erik at this point LOL
- Jeremiah
Same here I even planning to launch somthing similar. So hope to post another follow along shortly
Sent from my SM-G930F using Tapatalk
12-25-2018 10:49 PM
#26
matuloo (Legendary Moderator)

Originally Posted by
CatalanWarrior
Same here I even planning to launch somthing similar. So hope to post another follow along shortly
Sent from my SM-G930F using Tapatalk
Yup, if you plan to play with push, don't wait and do it now! With the msg frequency the networks are you using, I'm afraid it won't take long for the browsers to get some updates to stop it or at least limit it in some way. So now's the time to milk it while it lasts
12-26-2018 09:12 AM
#27
wakeboarder (Member)
Wooow Erik! Amazing FA so far!
#FINANCE-T2 looks really promising.
Looking forward for you to SCALE, LIKE A SIR! 
12-27-2018 01:49 AM
#28
erikgyepes (Moderator)
DAY 4️⃣

Hey everyone!
Hope you all had a great Christmas!
Most importantly that you spent it with your family and beloved ones.
My campaigns were continue running, but I took off few days from updating this FA.
Anyway, I'm back and have some great results to show you today!
#SWEEPSTAKES-IPHONE-T1
Notes: I've decided to stop this campaign as it was the worst performing and focus rather on other ones.
I might come back to it in future, but I need stronger offers and creatives.
#SWEEPSTAKES-VOUCHER-T1
COST: $25.75
REVENUE: $24.16
PROFIT: -$1.59
ROI: -6.17% 🍎
Notes: Almost breakeven now, keeping it running slowly though as my focus is on another campaign 
#CASINO-T1
COST: $42.88
REVENUE: $40
PROFIT: -$2.88
ROI: -6.72% 🍎
Notes: Another almost breakeven campaign this day.
I have bad news though from present days.
My quality wasn't good for the advertiser (no deposits), so I'm pausing this campaign as well.
#CASINO-T2
COST: $12.83
REVENUE: $17.60
PROFIT: +$4.77
ROI: +37.23% 🍏
Notes: We are green again with this casino campaign.
Looking fast forward, the performance of this campaign goes up and down, but it can make some tiny profits.
I think it will need better creatives to get some more interesting results.
#FINANCE-T2
COST: $282.13
REVENUE: $497.20
PROFIT: +$215.07
ROI: +76.23% 🍏
Notes: I think everyone was waiting how this turns out once I start scaling it 🆙, so here it is!
As you know my goal was to hit $100/day.
However, it turned out to be a $200+/day campaign! 🎉
It was converting so good this day that I was constantly raising up the budget during the day.
I also got some delayed conversion for the previous day, so the profit for day 3 is now $63.15.
Here is a motivational screenshot with a daily breakdown:

(note: dates are understandably behind by a few days, as I'm ahead, so I can report in this FA)
So yeah, I basically made my point of this follow along just in 4 days and proved to myself that push ads can make some nice profits! 🚀
As everything it needs testing and experimenting.
I think there are many opportunities in push ads these days.
I will keep updating this FA for a while and let you know how it goes.
That's it for today, now let me go through your posts quickly!
Q&A

Originally Posted by
jeremiahandor
Not even running Push but i waited all day for the day 3 update ahahha!!! And im just coming out of a very serious sickness myseld hope your feeling good by the big mans birthday. Or her. Who knows. Anyways great stuff!!!
Seeing some great potential with the financial offer.
- Jeremiah

Originally Posted by
jeremiahandor
no joke i refresh this page about 10 times a day to see for any progress. Pretty sure im more excited than erik at this point LOL
- Jeremiah
Haha, you are funny man!

Sorry for the delay, but I hope that the waiting was well worth!

Originally Posted by
leadcloak
You have won the victory, I'm disappointed, It's okay though. That's pretty nice tool, I've bookmarked the website because it's worth it, man! Many decent tools are available there without too much ads. BTW i'm going read this after some time -
179 Ways to Annoy People.

... yeah, he got there some cool tools ... and that's a badass article

Originally Posted by
matuloo
This is quickly turning into the thread of the month ...if not more

Keep it coming Erik!
Thanks Matej!

Originally Posted by
CatalanWarrior
Same here I even planning to launch somthing similar. So hope to post another follow along shortly

Sounds great. Go for it man! I'm looking forward to your FA!

Originally Posted by
wakeboarder
Wooow Erik! Amazing FA so far!
#FINANCE-T2 looks really promising.
Looking forward for you to
SCALE, LIKE A SIR!

Thanks Tim. Yeah, looks like I hit home run with that one
12-27-2018 06:17 AM
#29
jeremiahandor (Member)
its almost midnight here. I just got my fix of STM follow along so im going for 16 hours or so ahaha. But seriously great stuff mate. Im really looking forward to how these camps do in the long run. When you run into issue or creatives die out i want to see how you will react and better yet how will the campaign react.
Also would like to take a moment to wish that everyone here had a great christmas with family and really enjoyed themselves. 2018 was a big year and really looking forward to meeting some of you ladies and gents in 2019!
Cheers,
- Jeremiah
12-27-2018 07:38 AM
#30
manu_adefy (Veteran Member)
Nice! That was really quick and well done, Erik! 
12-27-2018 08:58 PM
#31
zatch bell (Member)
Congratulations on the initial success, mate.
In your opening post you mentioned using direct linking in addition to pre-landers. At this stage, which has been more effective for you? Direct linking straight to the offers or using a pre-lander?
Thanks!
12-27-2018 09:44 PM
#32
matuloo (Legendary Moderator)
$200 profit within 4 days? Not shabby at all ... and some people say AM is dead 
Great going Erik, looking forward to the next report, hope you can scale this baby!
12-28-2018 11:32 AM
#33
erikgyepes (Moderator)
DAY 5️⃣

Hey guys!
I'm back with another update!
Let's dive straight into it:
#SWEEPSTAKES-VOUCHER-T1
COST: $26.20
REVENUE: $17.92
PROFIT: -$8.28
ROI: -31.62% 🍎
Notes: Back to -30%, but I'm honestly not giving it enough attention because my main focus and budget allocation is going towards the finance campaign as you can see below.
#CASINO-T2
COST: $50.76
REVENUE: $46.40
PROFIT: -$4.36
ROI: -8.60% 🍎
Notes: This one is jumping between green and red. It needs more placements killing, but it will be harder to scale up as I'm still capped.
#FINANCE-T2
COST: $396.63
REVENUE: $550.31
PROFIT: +$153.68
ROI: +38.75% 🍏
Notes: Here is everyones favourite campaign again! As I scaled up the budget the ROI went naturally down. I'm still maintaining the $xxx range though, so everything is still good 
Let's see what the following days will bring.
I've seen some good replies and questions from you, so let's answer them straight away:
Q&A

Originally Posted by
jeremiahandor
its almost midnight here. I just got my fix of STM follow along so im going for 16 hours or so ahaha. But seriously great stuff mate. Im really looking forward to how these camps do in the long run. When you run into issue or creatives die out i want to see how you will react and better yet how will the campaign react.
Sure, this will happen sooner or later.
It's the classic life cycle of every campaign.
Sometimes we can optimise, refresh creatives etc. and bring them back to life and sometimes it's just gone, because the offer dies or traffic prices are too high.
What I know so far is that my finance offer will be probably stopped from NY as the advertiser is trying to build up his DB until then.
So I already know this information and I'm trying to scale it until then as much as I can.

Originally Posted by
manu_adefy
Nice! That was really quick and well done, Erik!

Yes, sometimes it just works out, sometimes it's much harder. Thank you Manu!

Originally Posted by
zatch bell
Congratulations on the initial success, mate.
In your opening post you mentioned using direct linking in addition to pre-landers. At this stage, which has been more effective for you? Direct linking straight to the offers or using a pre-lander?
Thanks!
Great question, I'm glad that you asked that!
So for most campaigns I had to close direct linking after first day as it was doing too bad. Except the #CASINO-T2 where I'm using the prelander that is built-in into the offer.
The finance campaign for example is at -5% ROI for the campaign's lifetime, and +41% ROI with landing page.
So yeah, landing pages definitely work much better for me.

Originally Posted by
matuloo
$200 profit within 4 days? Not shabby at all ... and some people say AM is dead

Great going Erik, looking forward to the next report, hope you can scale this baby!
Doing what I can

I also think it's not bad at all
12-28-2018 05:00 PM
#34
matuloo (Legendary Moderator)
The finance campaign for example is at -5% ROI for the campaign's lifetime, and +41% ROI with landing page.
As expected, LP's almost always win
01-03-2019 07:41 PM
#35
jeremiahandor (Member)
Progress?!?!?
01-04-2019 12:51 PM
#36
lyhras (Member)
Very interesting FA Eric! I really want to jump into Push as well, but only have experience with FB (which is a completely different beast). This makes the process seem much more manageable. Excited to see the next update 
01-07-2019 11:57 AM
#37
matuloo (Legendary Moderator)
How about another update mate?
I guess we all can't wait to see how it goes.
01-07-2019 05:33 PM
#38
Mr Green (Administrator)
Sick case study dude!
01-08-2019 03:54 AM
#39
erikgyepes (Moderator)
✅ UPDATE + 🎁 GIFT

Hey everyone!
First of all, happy 2019 to everyone!
Cannot believe, but first week of this year is already gone!
BTW if you are on Twitter you will love this account: @year_progress

It makes me realise how fast time flies and when I see their tweets it makes me more accountable to my goals.
Anyway...
I have some great updates for you also with together with a GIFT, so make sure to follow me along..
Today I want to sum up how my campaigns continued since my last update till end of the year.
As everyone knows I tried to focus mostly on the #FINANCE-T2 campaign as that one was profitable and had the most potential.
So let me breakdown the whole campaign since 18th of december until end of the year:

#FINANCE-T2
COST: $2669.33
REVENUE: $3348.17
PROFIT: +$678.84
ROI: +25.43% 🍏
Notes: This is only from Zeropark Push Ads as this follow along is about making ZP's Push Ads work.
Of course I scaled also to other push sources, so the campaign made overall much more $$$$.
As you can see I included all metrics on the screenshots and the smart heads who will try to figure out the offer and the payouts may notice that the payout has been raised couple times over those days.
Another nice thing here is also that it came with a nice bonus program, so besides payout I was getting some extra bonuses after reaching certain volume goals.
Oh, also the end of year doesn't look as good, the main reason is that I was experimenting with Desktop traffic, it was during holidays and I was lazy submitting ads and waiting for approvals, so I just enabled Desktop traffic.
That brought in bunch of new targets into the campaign and eventually lowered the performance of the campaign.
🎁 GIFT
And here it is!
I wasn't really planning to do this at the start, but @stickupkid inspired me by his end of the year Live FB Sweep Pin Submit Campaign Giveaway.
My offer is also still live (and even the CR's are lower) I know people are still pushing it.
It's a payday loan offer in Mexico called Solcredito.
I'm not going to reveal which network has it, but I'm sure you are smart enough to figure it out!
Let's have a look at the creatives as well!
Here are the ones that I used:

Can you guess which did the best?
...
...
...
Try to guess...
...
...
...

As you can see #1 and #2 had the best eCPA.
The main angle here is that Your credit was approved and you can take your money. 🤑
It works pretty well with the ✅ green checkmark emoji which I also used on the main icon with a picture of money.
What about lander?
The offer converted even with direct linking, but of course lander is where the money is made.
I have to keep something for myself as well, but basically it was a simple affiliate landing page with a countdown timer and steps they need to do to get a loan:
- Register
- Enter and verify their details.
- Get their money.
It's a DOI offer, so it's important to say them to verify their details :-)
That's it for today guys!
I hope you can learn something from this FA and make some $$$$ with push ads!
Cheers!
Erik
Q&A

Originally Posted by
matuloo
As expected, LP's almost always win

Yes of course, it's hard to compete without a good landing page.
It's always important to pre-frame the user and "make them ready to convert" on our offer.

Originally Posted by
jeremiahandor
Progress?!?!?
Yes Sir! Hope you enjoyed today's part!

Originally Posted by
lyhras
Very interesting FA Eric! I really want to jump into Push as well, but only have experience with FB (which is a completely different beast). This makes the process seem much more manageable. Excited to see the next update

Yes I agree push and FB are totally different animals, hehe.
Good thing is both traffic sources works, so just choose the one that you are more comfortable to work with and master it!

Originally Posted by
matuloo
How about another update mate?

I guess we all can't wait to see how it goes.
Here it is

Originally Posted by
Mr Green
Sick case study dude!
Thanks man, I'm glad you like it!
01-09-2019 05:38 AM
#40
lyhras (Member)
Wow, Christmas comes early this year!
Amazing share Erik, so much gold just in this last update alone.
Sent from my iPhone using STM Forums
01-09-2019 03:06 PM
#41
matuloo (Legendary Moderator)
Excellent Erik!
I was really looking forward to the outcome of this case study ... I hoped you could reach profits eventually, but since you were new to push traffic, I didn't have huge expectations ... but 25% ROI pretty much straight of the bat ... that's amazing
Looks like the experience you had from other traffic types transferred to push rather nicely, which further proves what I'm always telling people ... the fundamentals of AM are the same, no matter what vertical or traffic we are working with.
And I'm glad to hear that you were able to scale this to other ad networks too and increase the profits further.
Looking forward to another update 
01-09-2019 09:34 PM
#42
euforio (Member)
Interesting follow along , thank you
97% CTR overall is crazy if you use a prelander 
01-10-2019 06:23 PM
#43
Mr Payne (Member)
ERIK my friend, nice to see you jumping into Push and great follow along. Keep it up.
I see lots of people are asking you questions as you share info.. but what can I share with you and the community on scaling this bad boy up? what's holding you back? drop some of your challenges and questions into the thread and I'll chime in so everyone gets some insight.
Andrew
01-14-2019 11:46 AM
#44
nicktitan ()
Hi Erik! Thanks for the great follow-along.
Been working with finance offers in Latin America too. Made some results from certain ad networks such as PropellerAds, Adsterra, Megapush etc. Never tried ZeroPark, but looking forward to try them out

It seems like you are using creatives with Spanish language, not Latin (I can be wrong). If so, try to test same creatives with two other language variations. For me, I found out that some creatives may work with original Spanish, and some may work with Mexican Spanish. Kinda weird 
Overall, I made ~20 creatives for MX campaign. Some benefits that i found:
1) Long-live creatives. If you make the creatives that is really rocking for these offers, they can live for months. Like mine 
2) Payout bumps due to volumes. I got my first payout increase after only one week working with this advertiser! And never got quality abuse or smth.
3) Stable-working offers. Only one offer was going good the whole month. Not many verticals can boast such performance.
4) ROI was...acceptable. Just a little flash from tracker:

So if you guys going to scale with this vertical I recommend to upload many creatives (15+) and find sources with lower bids (it's difficult rn because push traffic is pumping up, but possible)
And congratulations to me for the very first post on STM Forum! 
01-14-2019 04:16 PM
#45
zeropark (Senior Member)

Originally Posted by
nicktitan
Been working with finance offers in Latin America too. Made some results from certain ad networks such as PropellerAds, Adsterra, Megapush etc. Never tried ZeroPark, but looking forward to try them out
Hey @nicktitan,
If you are looking to test our traffic, just PM me and I will be happy to help you

Thanks,
Justyna
01-14-2019 09:05 PM
#46
matuloo (Legendary Moderator)

Originally Posted by
nicktitan
Hi Erik! Thanks for the great follow-along.
Been working with finance offers in Latin America too. Made some results from certain ad networks such as PropellerAds, Adsterra, Megapush etc. Never tried ZeroPark, but looking forward to try them out

It seems like you are using creatives with Spanish language, not Latin (I can be wrong). If so, try to test same creatives with two other language variations. For me, I found out that some creatives may work with original Spanish, and some may work with Mexican Spanish. Kinda weird

Overall, I made ~20 creatives for MX campaign. Some benefits that i found:
1) Long-live creatives. If you make the creatives that is really rocking for these offers, they can live for months. Like mine

2) Payout bumps due to volumes. I got my first payout increase after only one week working with this advertiser! And never got quality abuse or smth.
3) Stable-working offers. Only one offer was going good the whole month. Not many verticals can boast such performance.
4) ROI was...acceptable. Just a little flash from tracker:

So if you guys going to scale with this vertical I recommend to upload many creatives (15+) and find sources with lower bids (it's difficult rn because push traffic is pumping up, but possible)
And congratulations to me for the very first post on STM Forum!

Thanks for the tips!
I can confirm the spanish VS latin spanish language differences. The differences are not big, for example the question mark turned upside down so to speak, but in many cases the words also differ. I also had better results with latin spanish when working with those GEOs and I was lucky to find a girl who knew both the versions and portugal on top of it, so she could pretty much handle my translations for the whole latin world and more
01-15-2019 08:14 AM
#47
dopaleads (Member)

Originally Posted by
matuloo
Thanks for the tips!
I can confirm the spanish VS latin spanish language differences. The differences are not big, for example the question mark turned upside down so to speak, but in many cases the words also differ. I also had better results with latin spanish when working with those GEOs and I was lucky to find a girl who knew both the versions and portugal on top of it, so she could pretty much handle my translations for the whole latin world and more

Can confirm this too!
Although most of the lingo is the same, there are some differences that can make or break the angle, particularly on adult - the slang varies a lot. As an example, "to fuck " translates better as "Coger" in MX or "Follar" in CL or "Culear" in Argentina. Not my native language, just some googling and asking friends. Can be wrong though.
01-15-2019 09:00 AM
#48
matuloo (Legendary Moderator)

Originally Posted by
dopaleads
Can confirm this too!
Although most of the lingo is the same, there are some differences that can make or break the angle, particularly on adult - the slang varies a lot. As an example, "to fuck " translates better as "Coger" in MX or "Follar" in CL or "Culear" in Argentina. Not my native language, just some googling and asking friends. Can be wrong though.
Yup, this is the same in quite a few languages, slang differs a lot. And you're right, with angles that rely on slang (adult is a very good example) it can matter a LOT.
01-25-2019 02:21 PM
#49
eurosen (AMC Alumnus)
Which token do you use to track the creative?
I have tried their tokens page but couldnt find which token to use to figure out from which creative traffic is coming.
Thanks.
01-25-2019 02:35 PM
#50
adserk (Member)

Originally Posted by
eurosen
Which token do you use to track the creative?
I have tried their tokens page but couldnt find which token to use to figure out from which creative traffic is coming.
Thanks.
its mentioned in their tokens list, should use {creative_number}
01-25-2019 03:33 PM
#51
eurosen (AMC Alumnus)

Originally Posted by
adserk
its mentioned in their tokens list, should use {creative_number}
Where can I find this list?
I checked here and couldnt find it.
https://zeropark.com/docs/getting-started/tracking/
05-28-2019 02:20 PM
#52
gogo2go (Member)
1.In the first post you said you will test direct vs landers. So the winning Finance offer, was it on direct to offer page?
2.You tried running Finance same offer on native, pop, or anything else?
05-29-2019 01:03 PM
#53
matuloo (Legendary Moderator)

Originally Posted by
eurosen
The url you shared is probably for POPs, so the token is not there. Take a look at this one:
https://zeropark.com/docs/zeropark-f...irst-campaign/ and scroll to section 8. All the tokens for push are listed there.
05-29-2019 01:06 PM
#54
matuloo (Legendary Moderator)

Originally Posted by
gogo2go
1.In the first post you said you will test direct vs landers. So the winning Finance offer, was it on direct to offer page?
I copied this from one of Eriks replies above:
What about lander?
The offer converted even with direct linking, but of course lander is where the money is made.
I have to keep something for myself as well, but basically it was a simple affiliate landing page with a countdown timer and steps they need to do to get a loan:
Register
Enter and verify their details.
Get their money.
It's a DOI offer, so it's important to say them to verify their details :-)
So the answer would be that it worked even directlinked but a LP increased the performance.
06-10-2019 03:36 AM
#55
erikgyepes (Moderator)
1.In the first post you said you will test direct vs landers. So the winning Finance offer, was it on direct to offer page?
2.You tried running Finance same offer on native, pop, or anything else?
1) Both worked, but landing page gave me much higher returns with the same spend ie. higher ROI. So I always recommend to test landing pages, the usually work better most of the time!
2) No, I just run it with push traffic as I didn't have time to pursue other sources + the offer was later paused.
01-06-2020 12:42 PM
#56
harvcam (Member)
Hey @ erikgyepes You are my hero 🥳 seriously I’ve done some stuff in my life but you take the biscuit- the whole biscuit barrel 🤣 dude I’m about to start a follow-along completely inspired by you - focused on push - 1 question since this was so long ago now can you reveal your top converting prelander/lander on the finance offer on this pls 
Sent from my iPhone using STM Forums mobile app
05-30-2020 01:38 PM
#57
desdonne (Member)
Thanks Erik,
I'm just starting out and your "running commentary" for the campaigns is a fantastic way to learn. Happily I caught it late and didn't have to patiently wait for the next instalment.
Cheers - Des
06-30-2020 01:18 AM
#58
dseopro1000 (Member)
very good!
I study again. . .
Home >
Push Traffic >