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PUSH-ing my way out of the 9-5 life (24)

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Hi all

Hope everyone is doing great and stacking them money

I haven't seen a lot of follow-alongs in STM for push traffic so I thought it might be worthwhile posting my journey as I try to get out the 9 to 5 rat race and achieve my ultimate career aspiration of doing AM full time.

Bit about myself
I am not entirely new to AM as I have been doing AM on and off for 2-3 years but embarrassingly, I have never been able to achieve the success that I've been looking for - mainly because my camps have seen a lot of ups and down (most downs than ups, unfortunately) and I've been jumping from one thing to the next because of the usual 'shiny object syndrome' that I'm sure a lot of other people fall for as well. Took me a while to learn my lesson so I've told myself from now on, to focus on only type of traffic source and only one vertical. Since then, I've also partnered up with a close friend of mine who's also interested in AM (but still a newbie) so that we can share the cost and learn together since it could be a good idea to get new ideas/perspective on things.

What I am looking to get out of this follow along
Like I said above, I am not entirely new to AM so I know the basics of testing offers/landers, the importance of split testing, and optimising placements (I used to run a lot of pops). But since push is a relatively new traffic source for me, I am looking to learn the following:

• How to scale properly and maintain consistent profits
  
• If there is anything else I should improve in terms of my testing/optimisation techniques

My campaign
For the purpose of this follow along, I thought I would jump straight into one of recent camps that I've launched that has been doing well. Mind you, this is just one of the many camps that I'm testing at the moment but the rest were still either in their early stages of testing or I've killed them off after I couldn't get them profitable.

Some info about my camp:

• Vertical: Casino
• Traffic source: Propeller (Push)
• Geo: Tier 2 European
• Affiliate Networks: I've tested 4 affiliate networks and have found one of them to have solid casino offers so for this camp, I have already optimised to the best offer and network.
• Lander: Similar to the above, I've already tested a bunch of landers and have already optimised to my best winning lander.
• Creatives: I have been split testing 2 different images as my icon (no clear winner so far) and both of them have the same headline. I figured that I want to try to test one variable at a time whereby once I've found a clear winner for my icon, I will split test headlines next.

Total revenue: $318
Total cost: $162
Profit: $156 (96% ROI)

However, as you can see, I'm not doing massive volume with this campaign and even though I've tried playing with the different bids (this is on High activity level and I've also just started testing Medium), my campaign doesn't spend more than $20.

And at this point, I am a bit undecided what to do if I should try to scale this to other traffic sources? Or if I should try to learn as much as I can about Propeller and try to squeeze more volume out of it?

If I do try other sources, where should I go next? I tried testing on Megapush but it didn't do well. It was -69% ROI after the first couple of days and I couldn't really cut any placements since the biggest chunk of traffic (and the biggest loss from a placement) came from the main feed.

Any advice on how and what I can do to take my camps to the next level would be much appreciated

Thanks

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Thanks for the share,

Really interesting, may I ask what brands you are pushing? I have been thinking of running push for casino for a long time.

Really good post once again, thanks!

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Following this one!

I agree and thanks for sharing this with us.



LeadCloak

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Just a quick update on my campaign on how it performed yesterday:
Revenue: $31.80
Cost: $14.63
Profit: $17.17 (117% ROI)

However, as you can see, I am still struggling to get volume so I might test out Richpush or Admaven instead to see if I can scale this camp further.

Any other recommendations for push traffic sources would be greatly appreciated

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By the way, if any of the mods see this, would it be possible to move this FA to the Push traffic subforum? Figured this might be better placed over there. Thanks!

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Looks like Datspush and Adsterra have some inventory in push notifications.




LeadCloak

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Nice progress right from the start!

You may also want to try Zeropark, they seem to have good volume on push as well.

P.S. I moved your thread into the Push Traffic section (as we don't have follow along sub forum here yet).

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Hey buddy, sorry I forgot to reply to this but I've been testing the usual brands like LeoVegas, OneCasino, Goliath, etc.

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Thanks for the recommendations guys.

I've just started testing with Richpush so I'm still learning their interface. Will keep you guys updated but initial testing on that platform is giving me -42% ROI, which isn't too shabby without any optimisation and I'm testing 4 creatives there (instead of just 2 when I was testing on Propeller).

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Yo bud!

Good stuff on finding some green! And you're not alone in the been around for a few years department there are quite a few people following similar paths but hopefully now you can find some more time to dedicate here and focus on it.

So with this one campaign alone you're most likely never gonna break out of your day job life, the key is what you do next

So basically what you could do now is scale horizontally first this means taking your winning lander/offer/geo combination to other traffic sources or placements because you know it can be profitable you can find more spots for it hopefully. Don't get too attached to running 1 campaign, if you want to push out of the 9-5 you have to be able to manage a lot more then that to get some considerable daily profits but you're on the right track.

Once you've tested a lot of spots and maybe hit some and some lost, you can try different geos with the similar lander but translated (try get a localised speaker off fiverr.com and get them to write in local language slang included not just direct translation helps a lot) and being to scale vertically. So go to all the spots you tried with the previous one and see if you can find more winning combinations out there.

If you do test enough, 20-30+ spots minimum on multiple traffic sources you would think you would find more green patches and your overall casino campaign profits will be much higher. I know in theory its sounds so much easier then it will be in reality, but this is what you gotta do, constant scaling and constant testing ability is very important to break into the $500-1000+ a day especially for lower volume pocket sources.

Keep re-investing your profits from campaigns into testing and growing your cashflow, you'll get there bud I know it

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Thanks @maynzie

That is exactly what I am trying to do now but I am taking it slow since I have a tight budget and I need to make sure that my overall position at the end of the day is still in the green (or at least break even).

I have started testing on Richpush but I am still stuck in the -50% ROI zone so I am still optimising and cutting out the bad placements.

Current stats of my campaign on Richpush


I am planning to test on Zeropark and Admaven next but will only test them once I can get Richpush profitable.

This month's stats for the campaign I'm currently testing on Propeller


As you guys can see, I broke even yesterday but my volume also dropped in half. Not sure why because my bid has not changed and when I checked Propeller, my bid is still the 'Recommended Bid' that was recommended by Propeller.

However, on the plus side, I have a few other campaigns that I have running that did surprisingly very well yesterday because two of them did 500% ROI each. These camps were pretty stagnant since they are for smaller geos and they don't have a ton of volume but they help spread my risk in case my current campaign goes down.



Overall, for all of my campaigns, I did $59 profit with 109% ROI. Still not massive profits but at least in the right direction.

What have I learned from my journey so far:

• The importance of having creatives that relate very closely to the lander and the offer. So for example, the creatives that I have tested are typically images of cash/prizes/cheques being given away or even pictures of slot machines, roulette table, etc. with motivational headlines like 'You are one click away from winning the jackpot!
• The importance of being aggressive when optimising placements. I know some people have the opinion that we must wait until we spend 5-10x payout before cutting placements (and to be honest, that was the approach I used to take last time) but I have to come to realise that by the time I do that, I was either (a) too deep in the red (which gets very demotivating and it affected my confidence) or (b) the offer would have gotten paused and I would have to start over with a new offer. So what I have done now instead is, because I am still testing a new funnel, I cut anything that has spend 0.5x payout (so if an offer payout is $10, I'd cut anything that has spent more than $5 without a conversion or placements that have very high/low CTR). My plan with that is so that I can quickly find new, profitable placements and once I am confident that I have a solid funnel, I will re-test those placements that I have previously blacklisted.

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@impian - great idea of you to start follow-along for push! Thanks for sharing this and hope to see some green numbers with Zeropark push soon

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Hi all,

An update on where things are at and it looks like I've hit a roadblock Perfect opportunity to ask help from the experts I guess.

So since my last update, my campaigns have taken a turn for the worst where all of my campaigns, even the best one I had (the one that I was using for this follow along), have stopped converting like before.

Here's a screenshot of the last 14 days for the campaign I've used for this follow along.



Here's a screenshot of all my campaigns over the last 14 days



Not sure what has happened but the offers have not been paused and my landers haven't been flagged. The only thing I can think of is the traffic but I've been bidding well above the recommended bids.

I'll see today goes and if it doesn't improve, then I might consider testing new creatives and relaunching the camps.


Questions:
1. Regarding Megapush - not sure why my traffic has dropped so dramatically. Yesterday it only spent 10 cents even though I'm bidding above average at 4.5 cents . Am I doing it wrong? lol


2. The other question I have, which a couple of other STM members and I were talking about the other day, was around the volume in push and if it's worthwhile continuing with it. The average spend for my camps is around $10-20/day and I can't seem to get big volume (which is the same experience the other STM members were having) - so in essence, my profit (if its 100% ROI at best) is going to be around $10-20/camp as well and if I wanted to hit $500/day..it'd need anywhere between 25-50 camps, which is a lot!

So my question is...is it still worthwhile for me to keep testing push or should I try to move to something bigger like native? I've played around with native before but it requires a lot of budget, which is my biggest concern at the moment. Thoughts?

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Hey @impian!

Sad to hear that your campaigns performance dropped.

If this make you feel better, mine have some issues today as well.

Also cannot see the reason -> CTRs and everything seems normal, just the CR dropped.

Might be related to holidays, but hard to say.

Regarding your issue with Megapush.

I also had problem with traffic delivery there 2 days ago.

Support told me it's because it was early morning in my GEO and that traffic delivery mostly starts from 9am.

Well it wasn't delivering for the whole day.

So I contacted support the next day and they told me that today this geo is very competitive and that might be the reason ... I should wait one more day LOL.

Anyway what I did is that I relaunched the campaign as I thought it's rather a bug.

Once the campaign was approved I was getting traffic again.

So yeah, it might be a bug or really there is so high demand that the system has issues with delivery.

It's definitely possible to make $xxx/day campaign with push! I was able to do it in a quite short time multiple times (more updates in my FA).
Issue with push I see in its stability as campaigns die quite fast.

Try to test different geos and offers and also test multiple traffic sources. There still is volume on push, it's only getting more competitive day by day as there is high demand and the traffic available is kinda limited.

Native is a totally different beast and requires higher budgets. I hope some native guys chime in to give you more relevant answer on this.

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Hi all,

I hope everyone had a very Merry Christmas and 2019 will be an awesome year with plenty of $$$ for everyone!

Since my last update, my campaigns have been struggling and I still can't really pin point the reasons why. I've tried split testing new creatives, new offers, etc but it looks like no matter what I do, I can't get the same consistency as I had when I first started. Or it could be just the holiday season...I really don't know and it's getting quite frustrating.

On the plus side, @erikgyepes and I have connected so we've been talking and getting inputs from each other. And to make my FA easier to read, I'll follow his FA format

What am I doing now:
Since my campaigns haven't been performing well, I've narrowed down my camps to only 2 of my best geos which I am running on Propeller and Megapush.

#CASINO-T2-PropellerAds
This was the campaign that I was using initially for my FA and you know what, as I am writing this, it just hit me why it hasn't been doing as well as before. I've been so pre-occupied trying to get more volume to this campaign that I didn't realise that I've been bidding too high for the same amount of volume! I'll drop down my bids and see if that makes a difference.

This was my campaign's performance over the last 14 days.


#CASINO-T2-Megapush
I've started to scale this campaign to Megapush and let me tell you, learning this platform wasn't the easiest (and I think a lot of you can agree) LOL. But my campaign is doing very well on this platform so I can't complain I guess.


#CASINO-T1-Propeller
I've also started testing a new geo for my casino offers but this geo is a bit more up and down where it can do really well one day, and really crap the next. Not really sure what to do with this one other than to keep blacklisting and testing new creatives so might let it run a few more days since I'm at -11% ROI overall.


#CASINO-T1-Megapush
I've only started testing this offer on Megapush and so far it's looking good. Nothing green yet but promising. Will post a pic once I get more data.

Question on Megapush:
Not sure if any of you experienced the same thing but what I've noticed is that my bids sometimes automatically increases without me knowing. It has had a couple of times now where for example, I'd bid 5 cents CPC but the next morning, I'll wake up and find my bids to be around 14 cents. Has that happened to anyone else?

Question on creatives:
This is more prevalent on Propeller but what I've noticed is that my conversions would drop quite significantly the day after I launched a campaign. And even after testing new creatives, what I found was that it doesn't matter if the creatives are new or not..as long as I duplicate my campaign and re-launch it, it kind of reboots the platform's algo and I would start to get conversions again. Not sure if it's just me or has anyone else experienced the same thing?

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Regarding the last part about the creative, you're probably right, once a campaign enters the pool of campaigns for a network it optimizes it and creates rules from the get-go. So if your bidding

well but your creative isn't getting clicks, your campaign would probably see less traffic. Same if you're not winning a lot of impressions but you're getting great CTR%, you will get more

requests and more available for your campaign. If you're creating a new one, you're presenting the Algo a new campaign so it's like starting fresh

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Regarding the placement cutting threshold, what is the consensus for spending. Is 3x avg payout per placement too much, and is 0.5x or 1x the avg payout more appropriate like mentioned above? Perhaps, it depends on the geo?

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I think its up to your personal preference and how much budget you have to play with, but based on what I've heard from talking with other affiliates who are doing pretty big numbers, it looks like they are pretty aggressive when it comes to optimisation - which is what I have started doing as well.

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Hi all,

Just realised that I haven't updated this follow along in a while but thought I'd share what's been going on.

Since my last update, I've switched my focus to run more CC sweep campaigns mainly because I feel that they have a much broader appeal than casino. I am still running casino offers but at a much lower volume.

However, what I am currently struggling with is finding consistencies with my campaigns.

As you can see from my screenshot below for the last 14 days, my campaigns can perform very well on one day, and the next day it can crap the floor - even without me changing anything to the campaigns aside from raising the budget. I've checked my campaigns and the bids are all within the recommended bid range and the CTRs (for both the ad and the landers) have been quite consistent.



Not sure what else to do so any advice would be appreciated.

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I can relate that push is a bit inconsistent with this kind of offers.

Over the last couple of weeks I've seen turbulent flips from 3-4 figures profits to negative from day to day.

I think it's the combination of a temporary creative saturation (pausing for a while and relaunching sometimes helps) + overbidding (push is getting popular now) + offers stability.

Also having a good and believable angle with a good offer is a key.

Make sure you split test more offers, there are big differences and just having a good offer in the same funnel can do wonders.

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What if it is converting within that 1x, but say after 3-5x spending the placement is still negative ROI. In other words, when do you cut a placement that has cut at least 1 in the 1x avg. spend, but isn't green after sending more traffic.

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That's why it's important to look at trends over 3-7 days instead of just looking at based on 1 day of data. So for example, if it's green at day 1 but then overall it's red after 3-7 days, I would cut it because to me, that probably means that those early conversions were pure luck and that the general audience for that placement may not be suitable or interested in your offer.

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I've been looking at data since inception. So for example, if it converts within 1x (day 1 or 2), but after spending 3x avg. payout for the total life of the campaign, I'll cut it. Is this consistent with your approach? I'm not seeing many green placements to that can make the campaign profitable, so perhaps I need to test more creatives and also make sure my lander is good.

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I would say it also depends on your payout.

With lower payout offers it's easy to spend 2-3x of the payout, but if your offer is in the higher range than it start to get expensive.

What kind of payouts do you run?

Push has in general good quality, almost no bots at the moment, so if some placement doesn't convert I don't feel sorry to cut it early.

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